Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Akron

vs. 2026 ago: same 2026-01-31 → 2026-04-30 window prior year

Ad Spend

$1,240.92new

Total Leads

3new

Cost Per Lead

$413.64new

Spend ÷ (forms + calls)

Click → Lead

1.1%

Leads ÷ Clicks

Avg CPC

$4.45

Year to Date — Akron

Spend YTD

$1,240.92

Jan 1 → 2026-04-30

Leads YTD

Calls + form submissions

CPL YTD

$413.64

Spend ÷ leads · year to date

Lead Quality

Form Submissions

3new

Phone Calls

Calls Answered (Ads+LSA)

97%

57/59 from CallRail

Avg Call Duration

1m 21s

CallRail (all channels)

Clicks

279

6.76% CTR

Recent Form Leads

Date	Name	Service	Source
2026-03-27	Paula Shaw	Window Cleaning	Google Ads - Akron
2026-04-03	Debbie Cahill	Window Cleaning	Google Ads - Akron
2026-04-24	Marilyn Clark	—	Google Ads - Akron

Recent Call Leads

No call leads in this period.

Ad Spend Over Time

2026-01-31 → 2026-04-30

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Akron · daily budget from Google Ads

Daily

$40

Weekly

$280

Monthly

$1,200

Selected period · 2026-01-31 → 2026-04-30

Behind pace (underspending) · -66%

$1,241 actual$3,600 expected

Week to date

$0 actual$160 expected

Month to date

$815 actual$1,200 expected

Search Campaign Health

Search Impression Share

16.4%

% of available impressions captured

Lost IS — Budget

19.6%

Demand missed due to underspend

Lost IS — Rank

64.0%

Demand missed due to ad rank

Quality Score Distribution

Keywords by QS 1–10

Quality Score data not available.

Spend by Match Type

Broad / Phrase / Exact

CallRail Health — Live (Winsor)

Sheets remain the source of truth for CPL · CallRail powers call quality + LSA

Total Calls

291

Answered

94%

273/291

Missed / Abandoned

7 calls

Voicemail

4% of calls

First-time Callers

58%

169 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Akron

YTD: 2026-01-01 → today

YTD Spend

$1,240.92

YTD Leads

Calls + Forms

YTD CPL

$413.64

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Akron	OH	80	93%
Cleveland	OH	38	100%
Montrose (Cuyahoga Co.)	OH	20	100%
Canton	OH	13	100%
Youngstown	OH	8	88%
Willoughby	OH	8	100%
Warren	OH	7	57%
Wellsville	OH	5	100%
Houston	TX	5	80%
Kent	OH	4	75%
Pleasanton	CA	4	75%
Medina	OH	4	75%
Appleton	WI	4	75%
Lisbon (Columbiana)	OH	3	100%
Montrose (Summit Co.)	OH	3	100%

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Akron

27 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Akron	279	4,125	6.76%	$4.45	$1240.92	100.0%	$413.64

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard