Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
All Locations · 2026-01-31 → 2026-04-30 · Generated by BRMC
PPC Performance Summary — All Locations
vs. 2026 ago: same 2026-01-31 → 2026-04-30 window prior yearAd Spend
$11,693.79new
Total Leads
91new
Cost Per Lead
$128.50new
Spend ÷ (forms + calls)
Click → Lead
2.3%
Leads ÷ Clicks
Avg CPC
$2.95
Year to Date — All Locations
Spend YTD
$11,693.79
Jan 1 → 2026-04-30
Leads YTD
82
Calls + form submissions
CPL YTD
$142.61
Spend ÷ leads · year to date
Lead Quality
Form Submissions
73new
Phone Calls
18new
Calls Answered (Ads+LSA)
95%
454/478 from CallRail
Avg Call Duration
1m 46s
CallRail (all channels)
Clicks
3,960
4.90% CTR
Recent Form Leads
| Date | Name | Service | Source |
|---|---|---|---|
| 2026-03-27 | Jamie Dolsen | Power Washing | Google Ads - Fort Wayne |
| 2026-03-27 | Mohamed Bah | "Window Cleaning, Concrete Cleaning, Gutter Cleaning, Power Washing, High Access, Christmas Lights, Other" | Google Ads - Columbus |
| 2026-03-27 | Paula Shaw | Window Cleaning | Google Ads - Akron |
| 2026-03-28 | Lena Burnett | Window Cleaning | Google Ads - Cincinnati |
| 2026-03-28 | Stacey Mcqueen | Window Cleaning | Google Ads - Cincinnati |
| 2026-03-29 | Lynda Thompson | "Window Cleaning, Power Washing" | Google Ads - Pittsburgh |
| 2026-03-29 | Sandrà Zedaker | "Other, Window Cleaning" | Google Ads - Cleveland West |
| 2026-03-29 | Noreen Karnash | Window Cleaning | Google Ads - Pittsburgh |
| 2026-03-30 | Dianna Roll | Window Cleaning | Google Ads - Columbus |
| 2026-03-30 | Nikyla Frierson | Window Cleaning | Google Ads - Indianapolis |
| 2026-03-31 | Crystal Hamilton | "Power Washing, Concrete Cleaning" | Google Ads - Cleveland West |
| 2026-03-31 | Bob Robers | Window Cleaning | Google Ads - Cincinnati |
| 2026-03-31 | Saralene Oakley | Window Cleaning | Google Ads - Cleveland East |
| 2026-03-31 | Mark Holloway | "Window Cleaning, Power Washing, Gutter Cleaning" | Google Ads - Toledo |
| 2026-04-01 | Maria Rankin | Window Cleaning | Google Ads - Columbus |
| 2026-04-02 | Hans-dieter Glaubke | — | Google Ads - Cincinnati |
| 2026-04-02 | Karen Arnett | — | Google Ads - Indianapolis |
| 2026-04-03 | Debbie Cahill | Window Cleaning | Google Ads - Akron |
| 2026-04-03 | Casey T | — | Google Ads - Columbus |
| 2026-04-04 | Shakir Paschall | — | Google Ads - Indianapolis |
| 2026-04-04 | Daniel Koko Tee Fahnbulleh | Window Cleaning | Google Ads - Pittsburgh |
| 2026-04-04 | Jessica Rodriguez | — | Google Ads - Columbus |
| 2026-04-05 | Angela Long | — | Google Ads - Indianapolis |
| 2026-04-06 | Tanja Anderson | — | Google Ads - Dayton |
| 2026-04-06 | GARY MUSSETT | — | Google Ads - Columbus |
| 2026-04-06 | DOUG SAVAGE | Window Cleaning | Google Ads - Fort Wayne |
| 2026-04-06 | Elizabeth Gibson | — | Google Ads - Columbus |
| 2026-04-06 | Diemci Exavier | — | Google Ads - Columbus |
| 2026-04-07 | Gayle Kallaugher | Window Cleaning | Google Ads - Pittsburgh |
| 2026-04-07 | Tay Whitmore | — | Google Ads - Cleveland East |
| 2026-04-08 | Dyann Harris | — | Google Ads - Cincinnati |
| 2026-04-08 | Deborah Denton | — | Google Ads - Fort Wayne |
| 2026-04-09 | Bob Rioch | — | Google Ads - Columbus |
| 2026-04-09 | Jeanie Franciscus | — | Google Ads - Pittsburgh |
| 2026-04-09 | Ross DeVore | — | Google Ads - Columbus |
| 2026-04-09 | Kenneth Furry-Mongold | — | Google Ads - Columbus |
| 2026-04-09 | Malinda Scott | — | Google Ads - Indianapolis |
| 2026-04-09 | Macuse Joseph | — | Google Ads - Indianapolis |
| 2026-04-09 | Abel Dominguez | — | Google Ads - Indianapolis |
| 2026-04-10 | Laura Gillespie | — | Google Ads - Cleveland East |
| 2026-04-10 | Randell Jones | — | Google Ads - Indianapolis |
| 2026-04-10 | Damien Lake | Power Washing | Google Ads - Cleveland Central |
| 2026-04-10 | Saingene Desir | — | Google Ads - Indianapolis |
| 2026-04-11 | Nicole Moy | — | Google Ads - Indianapolis |
| 2026-04-11 | Thomas Doyle | — | Google Ads - Toledo |
| 2026-04-12 | Brad Moore | — | Google Ads - Cincinnati |
| 2026-04-12 | Demetrius Williams Jr | — | Google Ads - Dayton |
| 2026-04-12 | Felander Alphazin | — | Google Ads - Columbus |
| 2026-04-12 | Chris Hoffman | — | Google Ads - Dayton |
| 2026-04-13 | Linda Matlock | — | Google Ads - Columbus |
Recent Call Leads
| Date | Phone | Duration | Status |
|---|---|---|---|
| 2026-04-15 | (260) 413-9658 | 1:03 | completed |
| 2026-04-15 | (216) 630-0048 | 6:13 | completed |
| 2026-04-15 | (513) 604-1999 | 12:38 | completed |
| 2026-04-15 | (330) 322-5784 | 1:01 | completed |
| 2026-04-16 | (385) 381-9495 | 0:35 | completed |
| 2026-04-16 | (330) 232-3131 | 8:25 | completed |
| 2026-04-16 | (229) 348-6715 | 0:15 | completed |
| 2026-04-17 | (440) 610-9316 | 2:03 | completed |
| 2026-04-17 | (937) 429-5203 | 2:38 | completed |
| 2026-04-19 | (419) 260-0715 | 0:13 | completed |
| 2026-04-20 | (419) 283-6266 | 0:50 | completed |
| 2026-04-20 | (419) 283-6266 | 0:23 | completed |
| 2026-04-20 | (419) 345-8085 | 2:59 | completed |
| 2026-04-20 | (440) 899-7676 | 1:25 | completed |
| 2026-04-20 | (330) 347-4716 | 2:15 | completed |
| 2026-04-20 | (434) 249-0289 | 1:36 | completed |
| 2026-04-21 | (734) 585-8502 | 4:09 | completed |
| 2026-04-28 | (419) 607-3323 | 0:15 | completed |
Ad Spend Over Time
2026-01-31 → 2026-04-30Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearOrange = current year · Black = prior year
CPL by Market — Network Leaderboard
Network avg: $131.28Spend vs. Budget Pacing
All Locations · daily budget from Google AdsDaily
$422
Weekly
$2,957
Monthly
$12,671
Selected period · 2026-01-31 → 2026-04-30
Behind pace (underspending) · -69%$11,694 actual$38,013 expected
Week to date
$40 actual$1,689 expected
Month to date
$9,143 actual$12,671 expected
Search Campaign Health
Search Impression Share
14.7%
% of available impressions captured
Lost IS — Budget
15.5%
Demand missed due to underspend
Lost IS — Rank
70.0%
Demand missed due to ad rank
Quality Score Distribution
Keywords by QS 1–10Quality Score data not available.
Spend by Match Type
Broad / Phrase / ExactCallRail Health — Live (Winsor)
Sheets remain the source of truth for CPL · CallRail powers call quality + LSATotal Calls
2,251
Answered
93%
2085/2251
Missed / Abandoned
2%
51 calls
Voicemail
115
5% of calls
First-time Callers
65%
1454 unique
LSA Calls
268
Google Guaranteed
Calls by Channel
From CallRail source_nameCalls by Market
All markets · live CallRail| Market | Calls | Answered | LSA |
|---|---|---|---|
| Cleveland (All) | 724 | 94% | 67 |
| Pittsburgh | 306 | 90% | 59 |
| Columbus | 247 | 92% | 35 |
| Cincinnati | 202 | 90% | 29 |
| Toledo (Suburban) | 178 | 94% | 29 |
| Indianapolis | 95 | 91% | 1 |
| Akron | 291 | 94% | 33 |
| Dayton | 86 | 95% | 14 |
Year-to-Date & Trend — All Locations
YTD: 2026-01-01 → today · YTD leads available per-marketYTD Spend
$11,693.79
YTD Leads
82
Per-market only
YTD CPL
$142.61
YTD Spend ÷ YTD Leads
6-Month CPL Trend
Bars = leads · Line = CPLNot enough data — switch to a single market to populate.
Call Volume Heatmap
Day-of-week × hour · CallRail (current view)0
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6
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12
15
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21
Sun
Mon
Tue
Wed
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Fri
Sat
LessMoreTimes shown in UTC
Top Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| Cleveland | OH | 255 | 95% |
| Pittsburgh | PA | 157 | 85% |
| Akron | OH | 95 | 91% |
| Columbus | OH | 92 | 86% |
| Cincinnati | OH | 88 | 89% |
| Montrose (Cuyahoga Co.) | OH | 86 | 98% |
| Willoughby | OH | 69 | 97% |
| Indianapolis | IN | 68 | 90% |
| Toledo | OH | 51 | 94% |
| Dayton | OH | 49 | 92% |
| Berea | OH | 29 | 93% |
| Bedford | OH | 24 | 96% |
| Canton | OH | 23 | 96% |
| Elyria | OH | 21 | 95% |
| Lorain | OH | 20 | 85% |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsCampaign Summary — All Locations
456 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Pittsburgh | 1,090 | 38,648 | 2.82% | $2.06 | $2242.32 | 19.2% | $128.50 |
| Columbus | 775 | 9,043 | 8.57% | $2.36 | $1829.41 | 15.6% | $128.50 |
| Akron | 279 | 4,125 | 6.76% | $4.45 | $1240.92 | 10.6% | $128.50 |
| Toledo | 155 | 2,106 | 7.36% | $5.81 | $901.24 | 7.7% | $128.50 |
| Indianapolis | 186 | 1,699 | 10.95% | $4.74 | $881.15 | 7.5% | $128.50 |
| Cleveland West | 185 | 2,144 | 8.63% | $4.52 | $835.79 | 7.1% | $128.50 |
| Cincinnati | 150 | 2,335 | 6.42% | $5.30 | $794.39 | 6.8% | $128.50 |
| Cleveland East | 164 | 2,133 | 7.69% | $4.59 | $752.15 | 6.4% | $128.50 |
| Cleveland Central | 85 | 665 | 12.78% | $5.70 | $484.32 | 4.1% | $128.50 |
| Cleveland South | 48 | 853 | 5.63% | $8.65 | $415.11 | 3.5% | $128.50 |
| Dayton | 69 | 933 | 7.40% | $5.63 | $388.17 | 3.3% | $128.50 |
| Fort Wayne | 65 | 765 | 8.50% | $5.82 | $378.14 | 3.2% | $128.50 |
| Akron | Display | 110 | 1,476 | 7.45% | $0.79 | $86.81 | 0.7% | $128.50 |
| Pittsburgh | Display | 103 | 2,087 | 4.94% | $0.80 | $82.03 | 0.7% | $128.50 |
| Cleveland Central | Display | 107 | 1,348 | 7.94% | $0.72 | $77.34 | 0.7% | $128.50 |
| Cleveland East | Display | 57 | 831 | 6.86% | $0.91 | $51.88 | 0.4% | $128.50 |
| Cincinnati | Display | 55 | 1,466 | 3.75% | $0.92 | $50.70 | 0.4% | $128.50 |
| Cleveland West | Display | 63 | 1,132 | 5.57% | $0.78 | $48.97 | 0.4% | $128.50 |
| Toledo | Display | 48 | 1,190 | 4.03% | $0.97 | $46.71 | 0.4% | $128.50 |
| Columbus | Display | 63 | 2,003 | 3.15% | $0.73 | $46.23 | 0.4% | $128.50 |
| Cleveland South | Display | 34 | 1,562 | 2.18% | $0.61 | $20.65 | 0.2% | $128.50 |
| Indianapolis | Display | 27 | 464 | 5.82% | $0.73 | $19.68 | 0.2% | $128.50 |
| Dayton | Display | 17 | 493 | 3.45% | $0.61 | $10.41 | 0.1% | $128.50 |
| Fort Wayne | Display | 25 | 1,377 | 1.82% | $0.37 | $9.28 | 0.1% | $128.50 |