Central Window Cleaning · KPI Dashboard

Date Range

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cincinnati

vs. 2026 ago: same 2026-01-31 → 2026-04-30 window prior year

Ad Spend

$794.39new

Total Leads

12new

Cost Per Lead

$66.20new

Spend ÷ (forms + calls)

Click → Lead

8.0%

Leads ÷ Clicks

Avg CPC

$5.30

Year to Date — Cincinnati

Spend YTD

$794.39

Jan 1 → 2026-05-02

Leads YTD

Calls + form submissions

CPL YTD

$66.20

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

10new

Phone Calls

2new

Calls Answered (Ads+LSA)

89%

39/44 from CallRail

Avg Call Duration

1m 54s

CallRail (all channels)

Clicks

150

6.42% CTR

Recent Form Leads

Date	Name	Service	Source
2026-03-28	Lena Burnett	—	Google Ads - Cincinnati
2026-03-28	Stacey Mcqueen	—	Google Ads - Cincinnati
2026-03-31	Bob Robers	—	Google Ads - Cincinnati
2026-04-02	Hans-dieter Glaubke	—	Google Ads - Cincinnati
2026-04-08	Dyann Harris	—	Google Ads - Cincinnati
2026-04-12	Brad Moore	—	Google Ads - Cincinnati
2026-04-16	Chris Williams	—	Google Ads - Cincinnati
2026-04-19	Ulrik Silvis	—	Google Ads - Cincinnati
2026-04-21	Loren Milligan	—	Google Ads - Cincinnati
2026-04-21	Darlene Bunton	—	Google Ads - Cincinnati

Recent Call Leads

Date	Phone	Duration	Status
2026-04-15	(513) 604-1999	12:38	completed
2026-04-15	(330) 322-5784	1:01	completed

Ad Spend Over Time

2026-01-31 → 2026-04-30

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cincinnati · daily budget from Google Ads

Daily

$25

Weekly

$175

Monthly

$750

Selected period · 2026-01-31 → 2026-04-30

Behind pace (underspending) · -65%

$794 actual$2,250 expected

Week to date

$0 actual$150 expected

Month to date

$0 actual$50 expected

Search Campaign Health

Search Impression Share

17.0%

% of available impressions captured

Lost IS — Budget

30.8%

Demand missed due to underspend

Lost IS — Rank

52.4%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cincinnati)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

203

Answered

90%

182/203

Missed / Abandoned

3 calls

Voicemail

9% of calls

First-time Callers

70%

143 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cincinnati

YTD: 2026-01-01 → today

YTD Spend

$794.39

YTD Leads

Calls + Forms

YTD CPL

$66.20

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cincinnati	OH	72	86%
Dayton	OH	17	88%
Montrose (Cuyahoga Co.)	OH	10	100%
Cleveland	OH	9	100%
Middletown	OH	6	100%
Covington	KY	5	80%
Hamilton	OH	5	80%
Oxford	OH	4	100%
Seven Mile	OH	4	75%
Clermont	OH	4	100%
San Francisco	CA	4	100%
Little Miami	OH	4	75%
Mason	OH	3	100%
Reily	OH	3	100%
Willoughby	OH	3	100%

Running Keywords

Top 50 keywords by spend in this window

26 keywords

Keyword	Campaign	Spend	Conversions
residential window cleaning	Cincinnati	$137.70	3.00
window cleaning company	Cincinnati	$134.12	7.00
pressure washing service	Cincinnati	$91.96	8.00
exterior house cleaning	Cincinnati	$70.50	1.00
house washing service near me	Cincinnati	$65.54	3.00
window cleaning service near me	Cincinnati	$33.29	1.00
gutter cleaning service	Cincinnati	$26.87	1.00
window cleaners near me	Cincinnati	$25.87	0.00
patio cleaning service	Cincinnati	$25.85	0.00
pressure washing near me	Cincinnati	$24.72	1.00
window cleaning near me	Cincinnati	$24.02	3.00
office cleaning near me	Cincinnati	$20.91	1.00
professional roof cleaning	Cincinnati	$20.41	0.00
clean gutters service	Cincinnati	$15.27	1.00
concrete cleaning service	Cincinnati	$11.97	2.00
professional house washing service	Cincinnati	$11.20	0.00
local pressure washing	Cincinnati	$10.55	0.00
best pressure washing company	Cincinnati	$9.42	1.00
clean wood deck	Cincinnati	$9.37	0.00
house soft washing	Cincinnati	$6.49	0.00
gutter cleaning company near me	Cincinnati	$4.47	0.00
gutter cleaning near me	Cincinnati	$4.27	0.00
house washing service	Cincinnati	$3.71	0.00
roof algae removal	Cincinnati	$3.42	3.00
window cleaning for homes	Cincinnati	$1.52	0.00
window cleaning service	Cincinnati	$0.96	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cincinnati

27 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cincinnati	150	2,335	6.42%	$5.30	$794.39	100.0%	$66.20

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard