Central Window Cleaning · KPI Dashboard

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All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cleveland Central

vs. 2026 ago: same 2026-01-31 → 2026-04-30 window prior year

Ad Spend

$484.32new

Total Leads

5new

Cost Per Lead

$96.86new

Spend ÷ (forms + calls)

Click → Lead

5.9%

Leads ÷ Clicks

Avg CPC

$5.70

Year to Date — Cleveland Central

Spend YTD

$484.32

Jan 1 → 2026-04-30

Leads YTD

Calls + form submissions

CPL YTD

$96.86

Spend ÷ leads · year to date

Lead Quality

Form Submissions

4new

Phone Calls

1new

Calls Answered (Ads+LSA)

98%

46/47 from CallRail

Avg Call Duration

2m 24s

CallRail (all channels)

Clicks

12.78% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-10	Damien Lake	Power Washing	Google Ads - Cleveland Central
2026-04-13	Kendale Young	—	Google Ads - Cleveland Central
2026-04-15	Aaron Ogletree	—	Google Ads - Cleveland Central
2026-04-19	Darryl Willis	—	Google Ads - Cleveland Central

Recent Call Leads

Date	Phone	Duration	Status
2026-04-15	(216) 630-0048	6:13	completed

Ad Spend Over Time

2026-01-31 → 2026-04-30

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland Central · daily budget from Google Ads

Daily

$25

Weekly

$175

Monthly

$750

Selected period · 2026-01-31 → 2026-04-30

Behind pace (underspending) · -78%

$484 actual$2,250 expected

Week to date

$0 actual$100 expected

Month to date

$318 actual$750 expected

Search Campaign Health

Search Impression Share

22.2%

% of available impressions captured

Lost IS — Budget

28.0%

Demand missed due to underspend

Lost IS — Rank

50.0%

Demand missed due to ad rank

Quality Score Distribution

Keywords by QS 1–10

Quality Score data not available.

Spend by Match Type

Broad / Phrase / Exact

CallRail Health — Live (Winsor)

Sheets remain the source of truth for CPL · CallRail powers call quality + LSA

Total Calls

441

Answered

92%

406/441

Missed / Abandoned

13 calls

Voicemail

5% of calls

First-time Callers

64%

282 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland Central

YTD: 2026-01-01 → today

YTD Spend

$484.32

YTD Leads

Calls + Forms

YTD CPL

$96.86

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	109	93%
Berea	OH	19	95%
Montrose (Cuyahoga Co.)	OH	14	93%
Willoughby	OH	13	85%
Dallas	TX	11	91%
Canton	OH	9	89%
Pittsburgh	PA	9	78%
Akron	OH	8	75%
Lancaster	OH	7	100%
Elyria	OH	7	86%
Painesville	OH	7	86%
Washington	NC	6	100%
Independence	OH	6	67%
Columbus	OH	6	67%
Cincinnati	OH	6	100%

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland Central

28 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cleveland Central	85	665	12.78%	$5.70	$484.32	100.0%	$96.86

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard