Central Window Cleaning · KPI Dashboard

Date Range

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cleveland South

vs. 2026 ago: same 2026-01-31 → 2026-04-30 window prior year

Ad Spend

$415.11new

Total Leads

1new

Cost Per Lead

$415.11new

Spend ÷ (forms + calls)

Click → Lead

2.1%

Leads ÷ Clicks

Avg CPC

$8.65

Year to Date — Cleveland South

Spend YTD

$415.11

Jan 1 → 2026-04-30

Leads YTD

Calls + form submissions

CPL YTD

$415.11

Spend ÷ leads · year to date

Lead Quality

Form Submissions

1new

Phone Calls

Calls Answered (Ads+LSA)

100%

8/8 from CallRail

Avg Call Duration

0m 54s

CallRail (all channels)

Clicks

5.63% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-14	Stacie Stanton	—	Google Ads - Cleveland South

Recent Call Leads

No call leads in this period.

Ad Spend Over Time

2026-01-31 → 2026-04-30

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland South · daily budget from Google Ads

Daily

$20

Weekly

$140

Monthly

$600

Selected period · 2026-01-31 → 2026-04-30

Behind pace (underspending) · -77%

$415 actual$1,800 expected

Week to date

$0 actual$80 expected

Month to date

$283 actual$600 expected

Search Campaign Health

Search Impression Share

27.5%

% of available impressions captured

Lost IS — Budget

27.4%

Demand missed due to underspend

Lost IS — Rank

45.4%

Demand missed due to ad rank

Quality Score Distribution

Keywords by QS 1–10

Quality Score data not available.

Spend by Match Type

Broad / Phrase / Exact

CallRail Health — Live (Winsor)

Sheets remain the source of truth for CPL · CallRail powers call quality + LSA

Total Calls

Answered

93%

50/54

Missed / Abandoned

4 calls

Voicemail

0% of calls

First-time Callers

93%

50 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland South

YTD: 2026-01-01 → today

YTD Spend

$415.11

YTD Leads

Calls + Forms

YTD CPL

$415.11

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Trinity	OH	4	100%
Lorain	OH	4	75%
Gates Mills	OH	3	100%
Willoughby	OH	3	100%
Mentor	OH	2	100%
Hillcrest	OH	2	50%
Creve Coeur	MO	2	100%
Chagrin Falls	OH	2	50%
Avon	OH	2	100%
Montrose (Cuyahoga Co.)	OH	2	100%
Cleveland	OH	2	100%
Sierra Vista	AZ	1	100%
Perrine	FL	1	100%
Middlefield	OH	1	100%
North Royalton	OH	1	100%

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland South

27 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cleveland South	48	853	5.63%	$8.65	$415.11	100.0%	$415.11

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard

PPC Performance Summary — Cleveland South

Year to Date — Cleveland South

Lead Quality

Recent Form Leads

Recent Call Leads

Ad Spend Over Time

Cost Per Lead Over Time

Leads Over Time

YoY Monthly Comparison

Spend vs. Budget Pacing

Search Campaign Health

Quality Score Distribution

Spend by Match Type

CallRail Health — Live (Winsor)

Calls by Channel

Year-to-Date & Trend — Cleveland South

6-Month CPL Trend

Call Volume Heatmap

Top Caller Cities

Lead Mix

Project Type

Campaign Summary — Cleveland South