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Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

Some data sources failed:

Call leads sheet: Sheets read failed [429] Cleveland West!A2:G: { "error": { "code": 429, "message": "Quota exceeded for quota metric 'Read requests' and limit 'Read requests per minute per user' of service 'sheets.googleapis.com' for consumer 'project_number:990896517898'.", "status": "RESOURCE_EXHAUSTED", "details": [ { "@type": "type.googleapis.com/google.rpc.ErrorInfo", "reason": "RATE_LIMIT_EXCEEDED", "domain": "googleapis.com", "metadata": { "quota_location": "global", "quota_limit_value": "60", "quota_unit": "1/min/{project}/{user}", "quota_metric": "sheets.googleapis.com/read_requests", "quota_limit": "ReadRequestsPerMinutePerUser", "service": "sheets.googleapis.com", "consumer": "projects/990896517898" } }, { "@type": "type.googleapis.com/google.rpc.Help", "links": [ { "description": "Request a higher quota limit.", "url": "https://cloud.google.com/docs/quotas/help/request_increase" } ] } ] } }
Form leads sheet: Sheets read failed [429] Cle West !A2:Q: { "error": { "code": 429, "message": "Quota exceeded for quota metric 'Read requests' and limit 'Read requests per minute per user' of service 'sheets.googleapis.com' for consumer 'project_number:990896517898'.", "status": "RESOURCE_EXHAUSTED", "details": [ { "@type": "type.googleapis.com/google.rpc.ErrorInfo", "reason": "RATE_LIMIT_EXCEEDED", "domain": "googleapis.com", "metadata": { "quota_unit": "1/min/{project}/{user}", "quota_location": "global", "quota_limit": "ReadRequestsPerMinutePerUser", "service": "sheets.googleapis.com", "quota_metric": "sheets.googleapis.com/read_requests", "consumer": "projects/990896517898", "quota_limit_value": "60" } }, { "@type": "type.googleapis.com/google.rpc.Help", "links": [ { "description": "Request a higher quota limit.", "url": "https://cloud.google.com/docs/quotas/help/request_increase" } ] } ] } }

PPC Performance Summary — Cleveland West

vs. 2026 ago: same 2026-01-31 → 2026-04-30 window prior year

Ad Spend

$835.79new

Total Leads

Cost Per Lead

—

Spend ÷ (forms + calls)

Click → Lead

0.0%

Leads ÷ Clicks

Avg CPC

$4.52

Year to Date — Cleveland West

Spend YTD

$835.79

Jan 1 → 2026-04-30

Leads YTD

Calls + form submissions

CPL YTD

—

Spend ÷ leads · year to date

Lead Quality

Form Submissions

Phone Calls

Calls Answered (Ads+LSA)

95%

41/43 from CallRail

Avg Call Duration

1m 53s

CallRail (all channels)

Clicks

185

8.63% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

No call leads in this period.

Ad Spend Over Time

2026-01-31 → 2026-04-30

Cost Per Lead Over Time

Lower is better

No CPL data in this period.

Leads Over Time

Calls + form submissions

No leads in this period.

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland West · daily budget from Google Ads

Daily

$35

Weekly

$245

Monthly

$1,050

Selected period · 2026-01-31 → 2026-04-30

Behind pace (underspending) · -73%

$836 actual$3,150 expected

Week to date

$0 actual$140 expected

Month to date

$584 actual$1,050 expected

Search Campaign Health

Search Impression Share

16.3%

% of available impressions captured

Lost IS — Budget

18.1%

Demand missed due to underspend

Lost IS — Rank

65.7%

Demand missed due to ad rank

Quality Score Distribution

Keywords by QS 1–10

Quality Score data not available.

Spend by Match Type

Broad / Phrase / Exact

CallRail Health — Live (Winsor)

Sheets remain the source of truth for CPL · CallRail powers call quality + LSA

Total Calls

142

Answered

97%

138/142

Missed / Abandoned

3 calls

Voicemail

1% of calls

First-time Callers

75%

107 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland West

YTD: 2026-01-01 → today

YTD Spend

$835.79

YTD Leads

—

Calls + Forms

YTD CPL

—

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Not enough data — switch to a single market to populate.

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	27	96%
Elyria	OH	12	100%
Berea	OH	10	90%
Montrose (Cuyahoga Co.)	OH	9	100%
Lorain	OH	9	89%
Willoughby	OH	7	100%
Trinity	OH	6	83%
Painesville	OH	5	100%
Milford	DE	4	100%
Hillcrest	OH	3	100%
Terrace	OH	3	100%
Victory	OH	2	100%
Akron	OH	2	100%
Independence	OH	2	100%
Fort Lauderdale	FL	2	100%

Lead Mix

Calls vs form submissions

No data.

Project Type

From form submissions