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All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Columbus

vs. 2026 ago: same 2026-01-31 → 2026-04-30 window prior year

Ad Spend

$1,829.41new

Total Leads

17new

Cost Per Lead

$107.61new

Spend ÷ (forms + calls)

Click → Lead

2.2%

Leads ÷ Clicks

Avg CPC

$2.36

Year to Date — Columbus

Spend YTD

$1,829.41

Jan 1 → 2026-04-30

Leads YTD

Calls + form submissions

CPL YTD

$107.61

Spend ÷ leads · year to date

Lead Quality

Form Submissions

16new

Phone Calls

1new

Calls Answered (Ads+LSA)

98%

63/64 from CallRail

Avg Call Duration

1m 42s

CallRail (all channels)

Clicks

775

8.57% CTR

Recent Form Leads

Date	Name	Service	Source
2026-03-27	Mohamed Bah	—	Google Ads - Columbus
2026-03-30	Dianna Roll	—	Google Ads - Columbus
2026-04-01	Maria Rankin	—	Google Ads - Columbus
2026-04-03	Casey T	—	Google Ads - Columbus
2026-04-04	Jessica Rodriguez	—	Google Ads - Columbus
2026-04-06	GARY MUSSETT	—	Google Ads - Columbus
2026-04-06	Elizabeth Gibson	—	Google Ads - Columbus
2026-04-06	Diemci Exavier	—	Google Ads - Columbus
2026-04-09	Bob Rioch	—	Google Ads - Columbus
2026-04-09	Ross DeVore	—	Google Ads - Columbus
2026-04-09	Kenneth Furry-Mongold	—	Google Ads - Columbus
2026-04-12	Felander Alphazin	—	Google Ads - Columbus
2026-04-13	Linda Matlock	—	Google Ads - Columbus
2026-04-15	Mariline Thomas	—	Google Ads - Columbus
2026-04-15	Glexis Del Valle Gómez Rivas	—	Google Ads - Columbus
2026-04-20	CHRIS LOVE	—	Google Ads - Columbus

Recent Call Leads

Date	Phone	Duration	Status
2026-04-16	(385) 381-9495	0:35	completed

Ad Spend Over Time

2026-01-31 → 2026-04-30

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Columbus · daily budget from Google Ads

Daily

$25

Weekly

$175

Monthly

$750

Selected period · 2026-01-31 → 2026-04-30

Behind pace (underspending) · -19%

$1,829 actual$2,250 expected

Week to date

$0 actual$100 expected

Month to date

$1,577 actual$750 expected

Search Campaign Health

Search Impression Share

11.6%

% of available impressions captured

Lost IS — Budget

20.4%

Demand missed due to underspend

Lost IS — Rank

68.7%

Demand missed due to ad rank

Quality Score Distribution

Keywords by QS 1–10

Quality Score data not available.

Spend by Match Type

Broad / Phrase / Exact

CallRail Health — Live (Winsor)

Sheets remain the source of truth for CPL · CallRail powers call quality + LSA

Total Calls

247

Answered

92%

228/247

Missed / Abandoned

4 calls

Voicemail

6% of calls

First-time Callers

61%

150 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Columbus

YTD: 2026-01-01 → today

YTD Spend

$1,829.41

YTD Leads

Calls + Forms

YTD CPL

$107.61

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Columbus	OH	76	87%
Spartanburg	SC	14	100%
Cleveland	OH	11	100%
Newark	OH	8	88%
New Albany	OH	7	100%
Montrose (Cuyahoga Co.)	OH	7	100%
Cincinnati	OH	7	100%
Canal Winchester	OH	6	100%
Willoughby	OH	5	100%
Bedford	OH	4	100%
Lancaster	OH	4	100%
Dublin	OH	4	100%
Kalamazoo	MI	3	100%
Plain City	OH	3	100%
Worthington	OH	3	100%

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Columbus

28 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Columbus	775	9,043	8.57%	$2.36	$1829.41	100.0%	$107.61

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard