Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
Fort Wayne · 2026-01-31 → 2026-04-30 · Generated by BRMC
Some data sources failed:
- Call leads sheet: Sheets read failed [429] Fort Wayne!A2:G: { "error": { "code": 429, "message": "Quota exceeded for quota metric 'Read requests' and limit 'Read requests per minute per user' of service 'sheets.googleapis.com' for consumer 'project_number:990896517898'.", "status": "RESOURCE_EXHAUSTED", "details": [ { "@type": "type.googleapis.com/google.rpc.ErrorInfo", "reason": "RATE_LIMIT_EXCEEDED", "domain": "googleapis.com", "metadata": { "service": "sheets.googleapis.com", "quota_unit": "1/min/{project}/{user}", "quota_metric": "sheets.googleapis.com/read_requests", "quota_location": "global", "consumer": "projects/990896517898", "quota_limit": "ReadRequestsPerMinutePerUser", "quota_limit_value": "60" } }, { "@type": "type.googleapis.com/google.rpc.Help", "links": [ { "description": "Request a higher quota limit.", "url": "https://cloud.google.com/docs/quotas/help/request_increase" } ] } ] } }
PPC Performance Summary — Fort Wayne
vs. 2026 ago: same 2026-01-31 → 2026-04-30 window prior yearAd Spend
Total Leads
Cost Per Lead
Spend ÷ (forms + calls)
Click → Lead
Leads ÷ Clicks
Avg CPC
Year to Date — Fort Wayne
Spend YTD
Jan 1 → 2026-04-30
Leads YTD
Calls + form submissions
CPL YTD
Spend ÷ leads · year to date
Lead Quality
Form Submissions
Phone Calls
Calls Answered (Ads+LSA)
6/6 from CallRail
Avg Call Duration
CallRail (all channels)
Clicks
8.50% CTR
Recent Form Leads
| Date | Name | Service | Source |
|---|---|---|---|
| 2026-03-27 | Jamie Dolsen | — | Google Ads - Fort Wayne |
| 2026-04-06 | DOUG SAVAGE | — | Google Ads - Fort Wayne |
| 2026-04-08 | Deborah Denton | — | Google Ads - Fort Wayne |
| 2026-04-17 | Theresa Linnemeier | — | Google Ads - Fort Wayne |
Recent Call Leads
Ad Spend Over Time
2026-01-31 → 2026-04-30Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearSpend vs. Budget Pacing
Fort Wayne · daily budget from Google AdsDaily
$15
Weekly
$105
Monthly
$450
Selected period · 2026-01-31 → 2026-04-30
Behind pace (underspending) · -72%Week to date
Month to date
Search Campaign Health
Search Impression Share
% of available impressions captured
Lost IS — Budget
Demand missed due to underspend
Lost IS — Rank
Demand missed due to ad rank
Quality Score Distribution
Keywords by QS 1–10Spend by Match Type
Broad / Phrase / ExactCallRail Health — Live (Winsor)
Sheets remain the source of truth for CPL · CallRail powers call quality + LSATotal Calls
Answered
79/79
Missed / Abandoned
0 calls
Voicemail
0% of calls
First-time Callers
43 unique
LSA Calls
Google Guaranteed
Calls by Channel
From CallRail source_nameYear-to-Date & Trend — Fort Wayne
YTD: 2026-01-01 → todayYTD Spend
YTD Leads
Calls + Forms
YTD CPL
YTD Spend ÷ YTD Leads
6-Month CPL Trend
Bars = leads · Line = CPLCall Volume Heatmap
Day-of-week × hour · CallRail (current view)Top Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| Indianapolis | IN | 16 | 100% |
| Oaklandon | IN | 8 | 100% |
| Fort Wayne | IN | 8 | 100% |
| Auburn | IN | 6 | 100% |
| Bedford | OH | 4 | 100% |
| Shelbyville | IN | 3 | 100% |
| Plainfield | IN | 3 | 100% |
| Chicago (Kildare) | IL | 3 | 100% |
| Willoughby | OH | 3 | 100% |
| Las Vegas | NV | 2 | 100% |
| Angola | IN | 1 | 100% |
| Los Angeles | CA | 1 | 100% |
| Sacramento | CA | 1 | 100% |
| San Luis Obispo | CA | 1 | 100% |
| Newark | DE | 1 | 100% |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsCampaign Summary — Fort Wayne
27 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Fort Wayne | 65 | 765 | 8.50% | $5.82 | $378.14 | 100.0% | $94.53 |