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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Indianapolis

vs. 2026 ago: same 2026-01-31 → 2026-04-30 window prior year

Ad Spend

$881.15new

Total Leads

13new

Cost Per Lead

$67.78new

Spend ÷ (forms + calls)

Click → Lead

7.0%

Leads ÷ Clicks

Avg CPC

$4.74

Year to Date — Indianapolis

Spend YTD

$881.15

Jan 1 → 2026-04-30

Leads YTD

Calls + form submissions

CPL YTD

$67.78

Spend ÷ leads · year to date

Lead Quality

Form Submissions

13new

Phone Calls

Calls Answered (Ads+LSA)

100%

4/4 from CallRail

Avg Call Duration

1m 8s

CallRail (all channels)

Clicks

186

10.95% CTR

Recent Form Leads

Date	Name	Service	Source
2026-03-30	Nikyla Frierson	—	Google Ads - Indianapolis
2026-04-02	Karen Arnett	—	Google Ads - Indianapolis
2026-04-04	Shakir Paschall	—	Google Ads - Indianapolis
2026-04-05	Angela Long	—	Google Ads - Indianapolis
2026-04-09	Malinda Scott	—	Google Ads - Indianapolis
2026-04-09	Macuse Joseph	—	Google Ads - Indianapolis
2026-04-09	Abel Dominguez	—	Google Ads - Indianapolis
2026-04-10	Randell Jones	—	Google Ads - Indianapolis
2026-04-10	Saingene Desir	—	Google Ads - Indianapolis
2026-04-11	Nicole Moy	—	Google Ads - Indianapolis
2026-04-14	Morean Batayneh	—	Google Ads - Indianapolis
2026-04-19	Nelson Fuentes	—	Google Ads - Indianapolis
2026-04-21	Kevin Schwarz	—	Google Ads - Indianapolis

Recent Call Leads

No call leads in this period.

Ad Spend Over Time

2026-01-31 → 2026-04-30

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Indianapolis · daily budget from Google Ads

Daily

$12

Weekly

$84

Monthly

$360

Selected period · 2026-01-31 → 2026-04-30

Behind pace (underspending) · -18%

$881 actual$1,080 expected

Week to date

$0 actual$48 expected

Month to date

$779 actual$360 expected

Search Campaign Health

Search Impression Share

15.1%

% of available impressions captured

Lost IS — Budget

37.9%

Demand missed due to underspend

Lost IS — Rank

47.5%

Demand missed due to ad rank

Quality Score Distribution

Keywords by QS 1–10

Quality Score data not available.

Spend by Match Type

Broad / Phrase / Exact

CallRail Health — Live (Winsor)

Sheets remain the source of truth for CPL · CallRail powers call quality + LSA

Total Calls

Answered

91%

86/95

Missed / Abandoned

2 calls

Voicemail

7% of calls

First-time Callers

66%

63 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Indianapolis

YTD: 2026-01-01 → today

YTD Spend

$881.15

YTD Leads

Calls + Forms

YTD CPL

$67.78

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Indianapolis	IN	49	86%
Oaklandon	IN	5	100%
Plainfield	IN	3	100%
Willoughby	OH	3	100%
Bedford	OH	2	100%
Anderson	IN	2	100%
Vancouver	WA	2	100%
Ghent	KY	2	100%
Fishers	IN	2	100%
Pittsburgh	PA	2	100%
Shelbyville	IN	1	100%
Muncie	IN	1	100%
San Francisco	CA	1	100%
Wilmington	DE	1	100%
Dallas	TX	1	100%

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Indianapolis

27 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Indianapolis	186	1,699	10.95%	$4.74	$881.15	100.0%	$67.78

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard