Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Pittsburgh

vs. 2026 ago: same 2026-01-31 → 2026-04-30 window prior year

Ad Spend

$2,242.32new

Total Leads

8new

Cost Per Lead

$280.29new

Spend ÷ (forms + calls)

Click → Lead

0.7%

Leads ÷ Clicks

Avg CPC

$2.06

Year to Date — Pittsburgh

Spend YTD

$2,242.32

Jan 1 → 2026-04-30

Leads YTD

Calls + form submissions

CPL YTD

$280.29

Spend ÷ leads · year to date

Lead Quality

Form Submissions

7new

Phone Calls

1new

Calls Answered (Ads+LSA)

90%

72/80 from CallRail

Avg Call Duration

1m 52s

CallRail (all channels)

Clicks

1,090

2.82% CTR

Recent Form Leads

Date	Name	Service	Source
2026-03-29	Lynda Thompson	"Window Cleaning, Power Washing"	Google Ads - Pittsburgh
2026-03-29	Noreen Karnash	Window Cleaning	Google Ads - Pittsburgh
2026-04-04	Daniel Koko Tee Fahnbulleh	Window Cleaning	Google Ads - Pittsburgh
2026-04-07	Gayle Kallaugher	Window Cleaning	Google Ads - Pittsburgh
2026-04-09	Jeanie Franciscus	Window Cleaning	Google Ads - Pittsburgh
2026-04-13	Rhonda Lucas	Window Cleaning	Google Ads - Pittsburgh
2026-04-15	Daniel Dozier	Window Cleaning	Google Ads - Pittsburgh

Recent Call Leads

Date	Phone	Duration	Status
2026-04-20	(434) 249-0289	1:36	completed

Ad Spend Over Time

2026-01-31 → 2026-04-30

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Pittsburgh · daily budget from Google Ads

Daily

$20

Weekly

$140

Monthly

$600

Selected period · 2026-01-31 → 2026-04-30

Ahead of pace (overspending) · +25%

$2,242 actual$1,800 expected

Week to date

$0 actual$80 expected

Month to date

$1,816 actual$600 expected

Search Campaign Health

Search Impression Share

13.5%

% of available impressions captured

Lost IS — Budget

9.4%

Demand missed due to underspend

Lost IS — Rank

77.2%

Demand missed due to ad rank

Quality Score Distribution

Keywords by QS 1–10

Quality Score data not available.

Spend by Match Type

Broad / Phrase / Exact

CallRail Health — Live (Winsor)

Sheets remain the source of truth for CPL · CallRail powers call quality + LSA

Total Calls

306

Answered

90%

274/306

Missed / Abandoned

4 calls

Voicemail

9% of calls

First-time Callers

63%

193 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Pittsburgh

YTD: 2026-01-01 → today

YTD Spend

$2,242.32

YTD Leads

Calls + Forms

YTD CPL

$280.29

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Pittsburgh	PA	134	84%
Newtown (Bucks Co.)	PA	18	100%
Washington	PA	12	75%
Carnegie	PA	6	83%
Greensburg	PA	5	100%
Glenshaw	PA	4	100%
Boston	MA	4	75%
Tampa East	FL	4	100%
Syracuse	NY	4	100%
Aliquippa	PA	3	100%
Richmond	VA	3	100%
Huntsville	AL	3	100%
McKeesport	PA	3	100%
Kittanning	PA	3	33%
Springdale	PA	3	100%

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Pittsburgh

28 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Pittsburgh	1,090	38,648	2.82%	$2.06	$2242.32	100.0%	$280.29

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard