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All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Toledo (Suburban)

vs. 2026 ago: same 2026-01-31 → 2026-04-30 window prior year

Ad Spend

$901.24new

Total Leads

10new

Cost Per Lead

$90.12new

Spend ÷ (forms + calls)

Click → Lead

6.5%

Leads ÷ Clicks

Avg CPC

$5.81

Year to Date — Toledo (Suburban)

Spend YTD

$901.24

Jan 1 → 2026-04-30

Leads YTD

Calls + form submissions

CPL YTD

$90.12

Spend ÷ leads · year to date

Lead Quality

Form Submissions

4new

Phone Calls

6new

Calls Answered (Ads+LSA)

98%

39/40 from CallRail

Avg Call Duration

1m 33s

CallRail (all channels)

Clicks

155

7.36% CTR

Recent Form Leads

Date	Name	Service	Source
2026-03-31	Mark Holloway	—	Google Ads - Toledo
2026-04-11	Thomas Doyle	—	Google Ads - Toledo
2026-04-16	Jim Rhegness	—	Google Ads - Toledo
2026-04-16	Brandon Nettles	—	Google Ads - Toledo

Recent Call Leads

Date	Phone	Duration	Status
2026-04-19	(419) 260-0715	0:13	completed
2026-04-20	(419) 283-6266	0:50	completed
2026-04-20	(419) 283-6266	0:23	completed
2026-04-20	(419) 345-8085	2:59	completed
2026-04-21	(734) 585-8502	4:09	completed
2026-04-28	(419) 607-3323	0:15	completed

Ad Spend Over Time

2026-01-31 → 2026-04-30

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Toledo (Suburban) · daily budget from Google Ads

Daily

$25

Weekly

$175

Monthly

$750

Selected period · 2026-01-31 → 2026-04-30

Behind pace (underspending) · -60%

$901 actual$2,250 expected

Week to date

$0 actual$100 expected

Month to date

$644 actual$750 expected

Search Campaign Health

Search Impression Share

24.7%

% of available impressions captured

Lost IS — Budget

31.8%

Demand missed due to underspend

Lost IS — Rank

43.5%

Demand missed due to ad rank

Quality Score Distribution

Keywords by QS 1–10

Quality Score data not available.

Spend by Match Type

Broad / Phrase / Exact

CallRail Health — Live (Winsor)

Sheets remain the source of truth for CPL · CallRail powers call quality + LSA

Total Calls

178

Answered

94%

168/178

Missed / Abandoned

4 calls

Voicemail

3% of calls

First-time Callers

67%

119 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Toledo (Suburban)

YTD: 2026-01-01 → today

YTD Spend

$901.24

YTD Leads

Calls + Forms

YTD CPL

$90.12

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Toledo	OH	43	93%
Cleveland	OH	14	93%
Montrose (Cuyahoga Co.)	OH	7	100%
Ann Arbor	MI	7	100%
Sandusky	OH	6	83%
Trumbull	OH	4	100%
Fort Myers	FL	4	100%
Willoughby	OH	4	100%
Bowling Green	OH	3	100%
Fremont	OH	3	100%
Wharton	OH	3	100%
Ada	OH	3	100%
Richardson	TX	3	100%
Bedford	OH	2	100%
Oak Harbor	OH	2	100%

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Toledo (Suburban)

27 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Toledo	155	2,106	7.36%	$5.81	$901.24	100.0%	$90.12

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard