Central Window Cleaning · KPI Dashboard

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All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cleveland Central

vs. 2026 ago: same 2026-02-02 → 2026-05-02 window prior year

Ad Spend

$484.32new

Total Leads

5new

Cost Per Lead

$96.86new

Spend ÷ (forms + calls)

Click → Lead

5.9%

Leads ÷ Clicks

Avg CPC

$5.70

Year to Date — Cleveland Central

Spend YTD

$484.32

Jan 1 → 2026-05-02

Leads YTD

Calls + form submissions

CPL YTD

$96.86

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

4new

Phone Calls

1new

Calls Answered (Ads+LSA)

98%

47/48 from CallRail

Avg Call Duration

2m 24s

CallRail (all channels)

Clicks

12.65% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-10	Damien Lake	Power Washing	Google Ads - Cleveland Central
2026-04-13	Kendale Young	—	Google Ads - Cleveland Central
2026-04-15	Aaron Ogletree	—	Google Ads - Cleveland Central
2026-04-19	Darryl Willis	—	Google Ads - Cleveland Central

Recent Call Leads

Date	Phone	Duration	Status
2026-04-15	(216) 630-0048	6:13	completed

Ad Spend Over Time

2026-02-02 → 2026-05-02

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland Central · daily budget from Google Ads

Daily

$25

Weekly

$175

Monthly

$750

Selected period · 2026-02-02 → 2026-05-02

Behind pace (underspending) · -78%

$484 actual$2,250 expected

Week to date

$0 actual$150 expected

Month to date

$0 actual$50 expected

Search Campaign Health

Search Impression Share

22.1%

% of available impressions captured

Lost IS — Budget

27.9%

Demand missed due to underspend

Lost IS — Rank

50.3%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland Central)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

458

Answered

92%

421/458

Missed / Abandoned

14 calls

Voicemail

5% of calls

First-time Callers

65%

297 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland Central

YTD: 2026-01-01 → today

YTD Spend

$484.32

YTD Leads

Calls + Forms

YTD CPL

$96.86

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	113	92%
Berea	OH	19	95%
Montrose (Cuyahoga Co.)	OH	14	93%
Willoughby	OH	13	85%
Dallas	TX	12	92%
Canton	OH	9	89%
Pittsburgh	PA	9	78%
Elyria	OH	8	75%
Akron	OH	8	75%
Lancaster	OH	7	100%
Painesville	OH	7	86%
Washington	NC	6	100%
Independence	OH	6	67%
Columbus	OH	6	67%
Cincinnati	OH	6	100%

Running Keywords

Top 50 keywords by spend in this window

14 keywords

Keyword	Campaign	Spend	Conversions
window cleaning company	Cleveland Central	$96.44	1.00
window cleaning for homes	Cleveland Central	$77.98	1.00
office cleaning near me	Cleveland Central	$49.94	0.00
best pressure washing company	Cleveland Central	$42.32	3.00
commercial pressure washing near me	Cleveland Central	$36.08	5.00
building pressure washing service	Cleveland Central	$35.33	0.00
exterior house cleaning service	Cleveland Central	$34.17	0.00
pressure washing service	Cleveland Central	$29.49	0.00
local window cleaning	Cleveland Central	$25.55	0.00
gutter cleaning service near me	Cleveland Central	$22.83	0.00
window cleaning service near me	Cleveland Central	$19.82	0.00
window cleaning near me	Cleveland Central	$8.13	0.00
house washing service	Cleveland Central	$3.28	0.00
high rise window cleaning	Cleveland Central	$2.97	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland Central

30 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cleveland Central	85	672	12.65%	$5.70	$484.32	100.0%	$96.86

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard