Central Window Cleaning
BRMC

Date Range

Last 7 daysLast 30 daysLast 90 days
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Markets

All LocationsCleveland (All)PittsburghColumbusCincinnatiToledo (Suburban)IndianapolisAkronDayton
Drill-downs:Cleveland CentralCleveland EastCleveland SouthCleveland WestFort Wayne

PPC Performance Summary — Cleveland West

vs. 2026 ago: same 2026-02-02 → 2026-05-02 window prior year

Ad Spend

$835.79new

Total Leads

4new

Cost Per Lead

$208.95new

Spend ÷ (forms + calls)

Click → Lead

2.2%

Leads ÷ Clicks

Avg CPC

$4.52

Year to Date — Cleveland West

Spend YTD

$835.79

Jan 1 → 2026-05-02

Leads YTD

4

Calls + form submissions

CPL YTD

$208.95

Spend ÷ leads · year to date

ROAS

$0

Coming soon · pending revenue integration

Lead Quality

Form Submissions

2new

Phone Calls

2new

Calls Answered (Ads+LSA)

95%

41/43 from CallRail

Avg Call Duration

1m 53s

CallRail (all channels)

Clicks

185

8.63% CTR

Recent Form Leads

DateNameServiceSource
2026-03-29Sandrà Zedaker—Google Ads - Cleveland West
2026-03-31Crystal Hamilton—Google Ads - Cleveland West

Recent Call Leads

DatePhoneDurationStatus
2026-04-17(440) 610-93162:03completed
2026-04-20(440) 899-76761:25completed

Ad Spend Over Time

2026-02-02 → 2026-05-02

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year
Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland West · daily budget from Google Ads

Daily

$35

Weekly

$245

Monthly

$1,050

Selected period · 2026-02-02 → 2026-05-02

Behind pace (underspending) · -73%
$836 actual$3,150 expected

Week to date

$0 actual$210 expected

Month to date

$0 actual$70 expected

Search Campaign Health

Search Impression Share

16.3%

% of available impressions captured

Lost IS — Budget

18.1%

Demand missed due to underspend

Lost IS — Rank

65.7%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland West)

Day-of-week × hour · Google Ads
0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Less
MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)
0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Less
MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

144

Answered

97%

140/144

Missed / Abandoned

2%

3 calls

Voicemail

1

1% of calls

First-time Callers

75%

108 unique

LSA Calls

14

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland West

YTD: 2026-01-01 → today

YTD Spend

$835.79

YTD Leads

4

Calls + Forms

YTD CPL

$208.95

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location
CityStateCallsAnswered
ClevelandOH2796%
ElyriaOH12100%
BereaOH1090%
Montrose (Cuyahoga Co.)OH9100%
LorainOH989%
WilloughbyOH7100%
TrinityOH683%
PainesvilleOH5100%
MilfordDE4100%
HillcrestOH4100%
TerraceOH3100%
Decatur (Main)IL3100%
VictoryOH2100%
AkronOH2100%
IndependenceOH2100%

Running Keywords

Top 50 keywords by spend in this window

24 keywords
KeywordCampaignSpendConversions
house window cleaningCleveland West$119.856.00
professional window cleaning serviceCleveland West$105.230.00
window cleaning near meCleveland West$78.803.00
pressure washing serviceCleveland West$67.340.00
house washing serviceCleveland West$62.010.00
patio cleaning serviceCleveland West$58.250.00
window cleaning serviceCleveland West$56.782.00
pressure washing near meCleveland West$36.970.00
gutter cleaning serviceCleveland West$33.760.00
roof algae removalCleveland West$29.550.00
gutter cleaners near meCleveland West$28.622.00
professional house washing serviceCleveland West$26.131.00
office cleaning near meCleveland West$21.240.00
window cleaning for homesCleveland West$19.360.00
concrete cleaning serviceCleveland West$16.650.00
clean concrete drivewayCleveland West$16.231.00
driveway pressure washingCleveland West$14.000.00
clean gutters serviceCleveland West$10.530.00
clean wood deckCleveland West$10.240.00
professional roof cleaningCleveland West$9.620.00
residential window cleaningCleveland West$6.470.00
house pressure washingCleveland West$3.560.00
professional window cleaningCleveland West$2.980.00
exterior house cleaning serviceCleveland West$1.621.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland West

27 rows
CampaignClicksImpressionsCTRAvg CPCSpendSpend ShareAllocated CPL
Cleveland West1852,1448.63%$4.52$835.79100.0%$208.95