Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
Dayton · 2026-02-02 → 2026-05-02 · Generated by BRMC
PPC Performance Summary — Dayton
vs. 2026 ago: same 2026-02-02 → 2026-05-02 window prior yearAd Spend
Total Leads
Cost Per Lead
Spend ÷ (forms + calls)
Click → Lead
Leads ÷ Clicks
Avg CPC
Year to Date — Dayton
Spend YTD
Jan 1 → 2026-05-02
Leads YTD
Calls + form submissions
CPL YTD
Spend ÷ leads · year to date
ROAS
Coming soon · pending revenue integration
Lead Quality
Form Submissions
Phone Calls
Calls Answered (Ads+LSA)
34/35 from CallRail
Avg Call Duration
CallRail (all channels)
Clicks
7.38% CTR
Recent Form Leads
| Date | Name | Service | Source |
|---|---|---|---|
| 2026-04-06 | Tanja Anderson | — | Google Ads - Dayton |
| 2026-04-12 | Demetrius Williams Jr | — | Google Ads - Dayton |
| 2026-04-12 | Chris Hoffman | — | Google Ads - Dayton |
Recent Call Leads
| Date | Phone | Duration | Status |
|---|---|---|---|
| 2026-04-17 | (937) 429-5203 | 2:38 | completed |
Ad Spend Over Time
2026-02-02 → 2026-05-02Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearSpend vs. Budget Pacing
Dayton · daily budget from Google AdsDaily
$20
Weekly
$140
Monthly
$600
Selected period · 2026-02-02 → 2026-05-02
Behind pace (underspending) · -78%Week to date
Month to date
Search Campaign Health
Search Impression Share
% of available impressions captured
Lost IS — Budget
Demand missed due to underspend
Lost IS — Rank
Demand missed due to ad rank
Spend by Match Type
Broad / Phrase / ExactAd Schedule — When Ads Are Serving (Dayton)
Day-of-week × hour · Google AdsCall Volume Heatmap
Day-of-week × hour · CallRail (current view)CallRail Health — Live
Lead totals come from our tracking sheets · CallRail powers call quality + LSATotal Calls
Answered
83/87
Missed / Abandoned
0 calls
Voicemail
5% of calls
First-time Callers
53 unique
LSA Calls
Google Guaranteed
Calls by Channel
From CallRail source_nameYear-to-Date & Trend — Dayton
YTD: 2026-01-01 → todayYTD Spend
YTD Leads
Calls + Forms
YTD CPL
YTD Spend ÷ YTD Leads
6-Month CPL Trend
Bars = leads · Line = CPLTop Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| Dayton | OH | 31 | 94% |
| Montrose (Cuyahoga Co.) | OH | 10 | 100% |
| Cleveland | OH | 8 | 100% |
| Columbus | OH | 5 | 100% |
| Bedford | OH | 3 | 100% |
| Willoughby | OH | 3 | 100% |
| Glendale | AZ | 2 | 100% |
| Troy | OH | 2 | 100% |
| Beavercreek | OH | 2 | 50% |
| Higginsport | OH | 1 | 100% |
| Lexington | KY | 1 | 100% |
| Camden | DE | 1 | 100% |
| Terrace | OH | 1 | 100% |
| Havertown | PA | 1 | 100% |
| Xenia | OH | 1 | 100% |
Running Keywords
Top 50 keywords by spend in this window
| Keyword | Campaign | Spend | Conversions |
|---|---|---|---|
| window cleaning service | Dayton | $117.58 | 0.00 |
| pressure washing service | Dayton | $83.61 | 3.00 |
| window cleaning near me | Dayton | $42.84 | 3.00 |
| best pressure washing company | Dayton | $22.87 | 3.00 |
| window cleaning company | Dayton | $22.16 | 0.00 |
| gutter cleaning near me | Dayton | $19.10 | 0.00 |
| exterior house cleaning | Dayton | $14.29 | 0.00 |
| pressure washing near me | Dayton | $13.60 | 0.00 |
| office cleaning near me | Dayton | $10.82 | 0.00 |
| house washing service near me | Dayton | $9.38 | 0.00 |
| window cleaners near me | Dayton | $7.84 | 0.00 |
| professional house washing | Dayton | $7.70 | 0.00 |
| pressure washing service near me | Dayton | $5.68 | 2.00 |
| window cleaning service near me | Dayton | $4.46 | 0.00 |
| roof algae removal | Dayton | $3.52 | 0.00 |
| professional house washing service | Dayton | $2.13 | 0.00 |
| professional gutter cleaning service | Dayton | $0.96 | 0.00 |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsCampaign Summary — Dayton
30 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Dayton | 70 | 948 | 7.38% | $5.55 | $388.54 | 100.0% | $97.14 |