Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
Indianapolis · 2026-02-02 → 2026-05-02 · Generated by BRMC
PPC Performance Summary — Indianapolis
vs. 2026 ago: same 2026-02-02 → 2026-05-02 window prior yearAd Spend
$881.15new
Total Leads
13new
Cost Per Lead
$67.78new
Spend ÷ (forms + calls)
Click → Lead
7.0%
Leads ÷ Clicks
Avg CPC
$4.74
Year to Date — Indianapolis
Spend YTD
$881.15
Jan 1 → 2026-05-02
Leads YTD
13
Calls + form submissions
CPL YTD
$67.78
Spend ÷ leads · year to date
ROAS
$0
Coming soon · pending revenue integration
Lead Quality
Form Submissions
13new
Phone Calls
0
Calls Answered (Ads+LSA)
100%
4/4 from CallRail
Avg Call Duration
1m 10s
CallRail (all channels)
Clicks
186
10.95% CTR
Recent Form Leads
| Date | Name | Service | Source |
|---|---|---|---|
| 2026-03-30 | Nikyla Frierson | — | Google Ads - Indianapolis |
| 2026-04-02 | Karen Arnett | — | Google Ads - Indianapolis |
| 2026-04-04 | Shakir Paschall | — | Google Ads - Indianapolis |
| 2026-04-05 | Angela Long | — | Google Ads - Indianapolis |
| 2026-04-09 | Malinda Scott | — | Google Ads - Indianapolis |
| 2026-04-09 | Macuse Joseph | — | Google Ads - Indianapolis |
| 2026-04-09 | Abel Dominguez | — | Google Ads - Indianapolis |
| 2026-04-10 | Randell Jones | — | Google Ads - Indianapolis |
| 2026-04-10 | Saingene Desir | — | Google Ads - Indianapolis |
| 2026-04-11 | Nicole Moy | — | Google Ads - Indianapolis |
| 2026-04-14 | Morean Batayneh | — | Google Ads - Indianapolis |
| 2026-04-19 | Nelson Fuentes | — | Google Ads - Indianapolis |
| 2026-04-21 | Kevin Schwarz | — | Google Ads - Indianapolis |
Recent Call Leads
No call leads in this period.
Ad Spend Over Time
2026-02-02 → 2026-05-02Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearOrange = current year · Black = prior year
Spend vs. Budget Pacing
Indianapolis · daily budget from Google AdsDaily
$12
Weekly
$84
Monthly
$360
Selected period · 2026-02-02 → 2026-05-02
Behind pace (underspending) · -18%$881 actual$1,080 expected
Week to date
$0 actual$72 expected
Month to date
$0 actual$24 expected
Search Campaign Health
Search Impression Share
15.1%
% of available impressions captured
Lost IS — Budget
37.9%
Demand missed due to underspend
Lost IS — Rank
47.5%
Demand missed due to ad rank
Spend by Match Type
Broad / Phrase / ExactAd Schedule — When Ads Are Serving (Indianapolis)
Day-of-week × hour · Google Ads0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
LessMoreHours in account timezone (Google Ads)
Call Volume Heatmap
Day-of-week × hour · CallRail (current view)0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
LessMoreTimes shown in UTC
CallRail Health — Live
Lead totals come from our tracking sheets · CallRail powers call quality + LSATotal Calls
97
Answered
91%
88/97
Missed / Abandoned
2%
2 calls
Voicemail
7
7% of calls
First-time Callers
67%
65 unique
LSA Calls
1
Google Guaranteed
Calls by Channel
From CallRail source_nameYear-to-Date & Trend — Indianapolis
YTD: 2026-01-01 → todayYTD Spend
$881.15
YTD Leads
13
Calls + Forms
YTD CPL
$67.78
YTD Spend ÷ YTD Leads
6-Month CPL Trend
Bars = leads · Line = CPLTop Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| Indianapolis | IN | 51 | 86% |
| Oaklandon | IN | 5 | 100% |
| Plainfield | IN | 3 | 100% |
| Willoughby | OH | 3 | 100% |
| Bedford | OH | 2 | 100% |
| Anderson | IN | 2 | 100% |
| Vancouver | WA | 2 | 100% |
| Ghent | KY | 2 | 100% |
| Fishers | IN | 2 | 100% |
| Pittsburgh | PA | 2 | 100% |
| Shelbyville | IN | 1 | 100% |
| Muncie | IN | 1 | 100% |
| San Francisco | CA | 1 | 100% |
| Wilmington | DE | 1 | 100% |
| Dallas | TX | 1 | 100% |
Running Keywords
Top 50 keywords by spend in this window
| Keyword | Campaign | Spend | Conversions |
|---|---|---|---|
| office cleaning near me | Indianapolis | $180.67 | 23.00 |
| pressure washing service | Indianapolis | $119.90 | 10.00 |
| residential window cleaning | Indianapolis | $65.97 | 1.00 |
| house washing service | Indianapolis | $61.10 | 2.00 |
| professional pressure washing service | Indianapolis | $48.98 | 1.00 |
| window cleaning company | Indianapolis | $46.35 | 1.00 |
| local pressure washing | Indianapolis | $42.76 | 0.00 |
| commercial pressure washing near me | Indianapolis | $34.03 | 2.00 |
| window cleaning service | Indianapolis | $32.36 | 1.00 |
| local window cleaning | Indianapolis | $29.05 | 0.00 |
| local pressure washing company | Indianapolis | $27.75 | 1.00 |
| professional house washing | Indianapolis | $27.20 | 0.00 |
| commercial pressure washing service | Indianapolis | $24.17 | 2.00 |
| professional gutter cleaning | Indianapolis | $23.52 | 1.00 |
| building pressure washing service | Indianapolis | $17.56 | 2.00 |
| window cleaning near me | Indianapolis | $16.30 | 0.00 |
| window cleaners near me | Indianapolis | $15.21 | 0.00 |
| driveway pressure washing | Indianapolis | $9.56 | 0.00 |
| pressure washing near me | Indianapolis | $9.49 | 0.00 |
| commercial power washing service | Indianapolis | $8.94 | 0.00 |
| shingle roof cleaning | Indianapolis | $6.82 | 0.00 |
| house washing service near me | Indianapolis | $6.29 | 0.00 |
| patio cleaning service | Indianapolis | $6.24 | 0.00 |
| driveway washing service | Indianapolis | $6.16 | 0.00 |
| professional window cleaning | Indianapolis | $5.87 | 0.00 |
| gutter cleaning near me | Indianapolis | $2.99 | 0.00 |
| window cleaning service near me | Indianapolis | $2.80 | 0.00 |
| concrete pressure washing | Indianapolis | $2.18 | 0.00 |
| window cleaning company near me | Indianapolis | $0.93 | 0.00 |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsCampaign Summary — Indianapolis
27 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Indianapolis | 186 | 1,699 | 10.95% | $4.74 | $881.15 | 100.0% | $67.78 |