Central Window Cleaning · KPI Dashboard

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — All Locations

vs. 2026 ago: same 2026-02-04 → 2026-05-04 window prior year

Ad Spend

$33,751.78▲ 12%

Total Leads

93new

Cost Per Lead

$362.92new

Spend ÷ (forms + calls)

Click → Lead

0.6%

Leads ÷ Clicks

Avg CPC

$2.16

Year to Date — All Locations

Spend YTD

$43,424.67

Jan 1 → 2026-05-04

Leads YTD

Calls + form submissions

CPL YTD

$516.96

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

73new

Phone Calls

20new

Calls Answered (Ads+LSA)

95%

449/474 from CallRail

Avg Call Duration

1m 46s

CallRail (all channels)

Clicks

15,611

2.58% CTR

Recent Form Leads

Date	Name	Service	Source
2026-03-27	Jamie Dolsen	Power Washing	Google Ads - Fort Wayne
2026-03-27	Mohamed Bah	"Window Cleaning, Concrete Cleaning, Gutter Cleaning, Power Washing, High Access, Christmas Lights, Other"	Google Ads - Columbus
2026-03-27	Paula Shaw	Window Cleaning	Google Ads - Akron
2026-03-28	Lena Burnett	Window Cleaning	Google Ads - Cincinnati
2026-03-28	Stacey Mcqueen	Window Cleaning	Google Ads - Cincinnati
2026-03-29	Lynda Thompson	"Window Cleaning, Power Washing"	Google Ads - Pittsburgh
2026-03-29	Sandrà Zedaker	"Other, Window Cleaning"	Google Ads - Cleveland West
2026-03-29	Noreen Karnash	Window Cleaning	Google Ads - Pittsburgh
2026-03-30	Dianna Roll	Window Cleaning	Google Ads - Columbus
2026-03-30	Nikyla Frierson	Window Cleaning	Google Ads - Indianapolis
2026-03-31	Crystal Hamilton	"Power Washing, Concrete Cleaning"	Google Ads - Cleveland West
2026-03-31	Bob Robers	Window Cleaning	Google Ads - Cincinnati
2026-03-31	Saralene Oakley	Window Cleaning	Google Ads - Cleveland East
2026-03-31	Mark Holloway	"Window Cleaning, Power Washing, Gutter Cleaning"	Google Ads - Toledo
2026-04-01	Maria Rankin	Window Cleaning	Google Ads - Columbus
2026-04-02	Hans-dieter Glaubke	—	Google Ads - Cincinnati
2026-04-02	Karen Arnett	—	Google Ads - Indianapolis
2026-04-03	Debbie Cahill	Window Cleaning	Google Ads - Akron
2026-04-03	Casey T	—	Google Ads - Columbus
2026-04-04	Shakir Paschall	—	Google Ads - Indianapolis
2026-04-04	Daniel Koko Tee Fahnbulleh	Window Cleaning	Google Ads - Pittsburgh
2026-04-04	Jessica Rodriguez	—	Google Ads - Columbus
2026-04-05	Angela Long	—	Google Ads - Indianapolis
2026-04-06	Tanja Anderson	—	Google Ads - Dayton
2026-04-06	GARY MUSSETT	—	Google Ads - Columbus
2026-04-06	DOUG SAVAGE	Window Cleaning	Google Ads - Fort Wayne
2026-04-06	Elizabeth Gibson	—	Google Ads - Columbus
2026-04-06	Diemci Exavier	—	Google Ads - Columbus
2026-04-07	Gayle Kallaugher	Window Cleaning	Google Ads - Pittsburgh
2026-04-07	Tay Whitmore	—	Google Ads - Cleveland East
2026-04-08	Dyann Harris	—	Google Ads - Cincinnati
2026-04-08	Deborah Denton	—	Google Ads - Fort Wayne
2026-04-09	Bob Rioch	—	Google Ads - Columbus
2026-04-09	Jeanie Franciscus	—	Google Ads - Pittsburgh
2026-04-09	Ross DeVore	—	Google Ads - Columbus
2026-04-09	Kenneth Furry-Mongold	—	Google Ads - Columbus
2026-04-09	Malinda Scott	—	Google Ads - Indianapolis
2026-04-09	Macuse Joseph	—	Google Ads - Indianapolis
2026-04-09	Abel Dominguez	—	Google Ads - Indianapolis
2026-04-10	Laura Gillespie	—	Google Ads - Cleveland East
2026-04-10	Randell Jones	—	Google Ads - Indianapolis
2026-04-10	Damien Lake	Power Washing	Google Ads - Cleveland Central
2026-04-10	Saingene Desir	—	Google Ads - Indianapolis
2026-04-11	Nicole Moy	—	Google Ads - Indianapolis
2026-04-11	Thomas Doyle	—	Google Ads - Toledo
2026-04-12	Brad Moore	—	Google Ads - Cincinnati
2026-04-12	Demetrius Williams Jr	—	Google Ads - Dayton
2026-04-12	Felander Alphazin	—	Google Ads - Columbus
2026-04-12	Chris Hoffman	—	Google Ads - Dayton
2026-04-13	Linda Matlock	—	Google Ads - Columbus

Recent Call Leads

Date	Phone	Duration	Status
2026-04-15	(260) 413-9658	1:03	completed
2026-04-15	(216) 630-0048	6:13	completed
2026-04-15	(513) 604-1999	12:38	completed
2026-04-15	(330) 322-5784	1:01	completed
2026-04-16	(385) 381-9495	0:35	completed
2026-04-16	(330) 232-3131	8:25	completed
2026-04-16	(229) 348-6715	0:15	completed
2026-04-17	(440) 610-9316	2:03	completed
2026-04-17	(937) 429-5203	2:38	completed
2026-04-19	(419) 260-0715	0:13	completed
2026-04-20	(419) 283-6266	0:50	completed
2026-04-20	(419) 283-6266	0:23	completed
2026-04-20	(419) 345-8085	2:59	completed
2026-04-20	(440) 899-7676	1:25	completed
2026-04-20	(330) 347-4716	2:15	completed
2026-04-20	(434) 249-0289	1:36	completed
2026-04-21	(734) 585-8502	4:09	completed
2026-04-28	(419) 607-3323	0:15	completed
2026-05-03	(412) 352-8144	1:23	completed
2026-05-03	(248) 303-0176	1:06	completed

Ad Spend Over Time

2026-02-04 → 2026-05-04

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

CPL by Market — Network Leaderboard

Network avg: $128.60

Spend vs. Budget Pacing

All Locations · daily budget from Google Ads

Daily

$1,873

Weekly

$13,110

Monthly

$56,185

Selected period · 2026-02-04 → 2026-05-04

Behind pace (underspending) · -80%

$33,752 actual$168,555 expected

Week to date

$11 actual$1,873 expected

Month to date

$857 actual$7,491 expected

Search Campaign Health

Search Impression Share

26.7%

% of available impressions captured

Lost IS — Budget

18.9%

Demand missed due to underspend

Lost IS — Rank

54.5%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (All Locations)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

2,285

Answered

92%

2110/2285

Missed / Abandoned

51 calls

Voicemail

124

5% of calls

First-time Callers

65%

1474 unique

LSA Calls

266

Google Guaranteed

Calls by Channel

From CallRail source_name

Calls by Market

All markets · live CallRail

Market	Calls	Answered	LSA
Cleveland (All)	736	93%	67
Pittsburgh	309	89%	59
Columbus	253	92%	35
Cincinnati	200	90%	29
Toledo (Suburban)	182	93%	27
Indianapolis	96	91%	1
Akron	298	93%	33
Dayton	86	95%	14

Year-to-Date & Trend — All Locations

YTD: 2026-01-01 → today · YTD leads available per-market

YTD Spend

$43,424.67

YTD Leads

Per-market only

YTD CPL

$516.96

YTD Spend ÷ YTD Leads

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	257	95%
Pittsburgh	PA	159	85%
Akron	OH	99	89%
Columbus	OH	95	86%
Cincinnati	OH	87	89%
Montrose (Cuyahoga Co.)	OH	85	99%
Indianapolis	IN	69	90%
Willoughby	OH	69	97%
Toledo	OH	54	91%
Dayton	OH	50	92%
Berea	OH	29	93%
Canton	OH	24	96%
Bedford	OH	24	96%
Elyria	OH	22	82%
Lorain	OH	20	85%

Running Keywords

Top 50 keywords by spend in this window

50 keywords

Keyword	Campaign	Spend	Conversions
junk removal services	Ohio Junk Force \| Search \| BRMC 2026	$2753.06	74.50
junk haulers near me	Junk Removal - Leads - Search - AI Max	$2675.93	77.50
estate cleanout services near me	Estate Cleanout - Leads - Search - Jan 13, 2026 - AI Max	$1824.44	22.33
junk removal cost	Search - Price Estimators - Oct 6, 2025	$723.15	6.00
junk removal near me	Junk Removal - Leads - Search - AI Max	$645.51	25.17
junkluggers cost	Search - Price Estimators - Oct 6, 2025	$581.25	12.33
furniture removals near me	DPM \| OJF Services	$392.01	9.00
junk removal cleveland	Ohio Junk Force \| Search \| BRMC 2026	$341.86	7.00
junk removal near me	Ohio Junk Force \| Search \| BRMC 2026	$338.28	8.50
window cleaning near me	Pittsburgh	$310.44	4.00
old furniture pickup	Ohio Junk Force \| Search \| BRMC 2026	$306.36	12.00
remove old refrigerator	Ohio Junk Force \| Search \| BRMC 2026	$258.61	9.00
wood debris removal	Ohio Junk Force \| Search \| BRMC 2026	$241.06	7.83
piano removal near me	Search - Price Estimators - Oct 6, 2025	$232.44	1.00
old appliance pickup	Ohio Junk Force \| Search \| BRMC 2026	$230.95	6.00
window cleaning near me	Columbus	$230.69	10.00
window cleaning near me	Akron	$225.63	6.00
residential window cleaning	Pittsburgh	$222.92	10.00
hot tub removal	Ohio Junk Force \| Search \| BRMC 2026	$216.00	10.00
junk removal services	Junk Removal - Leads - Search - AI Max	$207.57	6.00
yard debris pick up	DPM \| OJF Services	$193.26	5.00
furniture removal near me	Ohio Junk Force \| Search \| BRMC 2026	$183.41	6.00
office cleaning near me	Indianapolis	$180.67	23.00
commercial window cleaners near me	Columbus	$180.20	11.00
move out cleaning services near me	Estate Cleanout - Leads - Search - Jan 13, 2026 - AI Max	$169.84	5.00
residential window cleaning	Columbus	$167.35	6.00
office cleaning near me	Columbus	$154.52	9.00
fence removal	Ohio Junk Force \| Search \| BRMC 2026	$151.52	4.00
book furniture pickup	Ohio Junk Force \| Search \| BRMC 2026	$151.35	4.00
low cost junk removal	Search - Price Estimators - Oct 6, 2025	$148.57	5.00
junk removal akron	Ohio Junk Force \| Search \| BRMC 2026	$147.29	2.00
construction material removal	Ohio Junk Force \| Search \| BRMC 2026	$147.16	3.83
household junk removal	Ohio Junk Force \| Search \| BRMC 2026	$140.57	6.00
bulky furniture removal	Ohio Junk Force \| Search \| BRMC 2026	$140.10	3.00
residential window cleaning	Cincinnati	$137.70	3.00
junk removal cost per hour	Search - Price Estimators - Oct 6, 2025	$137.12	1.00
window cleaning company	Cincinnati	$134.12	7.00
pressure washing service	Toledo	$134.10	2.00
pressure washing service	Cleveland East	$123.86	3.00
couch removal cost	Search - Price Estimators - Oct 6, 2025	$123.57	2.00
old couch pickup	Ohio Junk Force \| Search \| BRMC 2026	$122.28	2.50
window cleaning company	Columbus	$120.05	12.00
pressure washing service	Indianapolis	$119.90	10.00
house window cleaning	Cleveland West	$119.85	6.00
window cleaning service	Dayton	$117.58	0.00
mattress removal near me	Ohio Junk Force \| Search \| BRMC 2026	$116.82	1.00
exterior house cleaning	Columbus	$115.08	7.00
mattress haul away	Ohio Junk Force \| Search \| BRMC 2026	$114.64	2.00
window cleaning company	Toledo	$113.13	0.00
pressure washing near me	Pittsburgh	$112.67	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — All Locations

914 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Ohio Junk Force \| Search \| BRMC 2026	2,469	65,638	3.76%	$3.67	$9069.64	26.9%	$362.92
Junk Removal - Leads - Search - AI Max	651	10,888	5.98%	$5.46	$3557.00	10.5%	$362.92
Search - Price Estimators - Oct 6, 2025	446	7,494	5.95%	$5.19	$2313.64	6.9%	$362.92
Pittsburgh	1,091	38,800	2.81%	$2.06	$2244.09	6.6%	$362.92
Estate Cleanout - Leads - Search - Jan 13, 2026 - AI Max	313	4,902	6.39%	$6.57	$2056.59	6.1%	$362.92
Columbus	778	9,126	8.53%	$2.38	$1850.01	5.5%	$362.92
High Value Services- Estate	1,190	81,201	1.47%	$1.21	$1442.46	4.3%	$362.92
Akron	282	4,157	6.78%	$4.44	$1252.97	3.7%	$362.92
OJF \| Display \| March 2026 (BRMC)	2,872	282,372	1.02%	$0.33	$959.27	2.8%	$362.92
Toledo	157	2,113	7.43%	$5.76	$903.97	2.7%	$362.92
DPM \| OJF Services	185	3,694	5.01%	$4.82	$891.22	2.6%	$362.92
Indianapolis	186	1,699	10.95%	$4.74	$881.15	2.6%	$362.92
Cleveland West	185	2,144	8.63%	$4.52	$835.79	2.5%	$362.92
Cincinnati	150	2,335	6.42%	$5.30	$794.39	2.4%	$362.92
Cleveland East	164	2,133	7.69%	$4.59	$752.15	2.2%	$362.92
Akron Leads-Performance Max	1,355	25,193	5.38%	$0.48	$647.35	1.9%	$362.92
SD-Performance Max- Top Running Service #2	1,706	29,949	5.70%	$0.36	$608.03	1.8%	$362.92
Cleveland Central	85	672	12.65%	$5.70	$484.32	1.4%	$362.92
Cleveland South	48	853	5.63%	$8.65	$415.11	1.2%	$362.92
Dayton	70	968	7.23%	$5.55	$388.54	1.2%	$362.92
Fort Wayne	65	774	8.40%	$5.82	$378.14	1.1%	$362.92
Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	121	2,719	4.45%	$2.04	$246.48	0.7%	$362.92
SD-Junk Terms- Search Campaign	207	6,241	3.32%	$0.61	$125.49	0.4%	$362.92
Akron \| Display	137	2,438	5.62%	$0.80	$110.13	0.3%	$362.92
Pittsburgh \| Display	131	2,358	5.56%	$0.81	$106.26	0.3%	$362.92
Cleveland Central \| Display	133	1,727	7.70%	$0.74	$98.10	0.3%	$362.92
Cleveland East \| Display	57	831	6.86%	$0.91	$51.88	0.2%	$362.92
Cincinnati \| Display	55	1,466	3.75%	$0.92	$50.70	0.2%	$362.92
Cleveland West \| Display	63	1,132	5.57%	$0.78	$48.97	0.1%	$362.92
Toledo \| Display	48	1,190	4.03%	$0.97	$46.71	0.1%	$362.92
Columbus \| Display	63	2,003	3.15%	$0.73	$46.23	0.1%	$362.92
OJF \| Retargeting Display \| March 2026	45	1,186	3.79%	$0.78	$34.97	0.1%	$362.92
Cleveland South \| Display	34	1,562	2.18%	$0.61	$20.65	0.1%	$362.92
Indianapolis \| Display	27	464	5.82%	$0.73	$19.68	0.1%	$362.92
Dayton \| Display	17	493	3.45%	$0.61	$10.41	0.0%	$362.92
Fort Wayne \| Display	25	1,377	1.82%	$0.37	$9.28	0.0%	$362.92

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard