Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Akron

vs. 2026 ago: same 2026-02-06 → 2026-05-06 window prior year

Ad Spend

$1,301.63new

Total Leads

3new

Cost Per Lead

$433.88new

Spend ÷ (forms + calls)

Click → Lead

0.9%

Leads ÷ Clicks

Avg CPC

$3.73

Year to Date — Akron

Spend YTD

$1,308.09

Jan 1 → 2026-05-06

Leads YTD

Calls + form submissions

CPL YTD

$436.03

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

3new

Phone Calls

Calls Answered (Ads+LSA)

97%

57/59 from CallRail

Avg Call Duration

1m 26s

CallRail (all channels)

Clicks

349

3.55% CTR

Recent Form Leads

Date	Name	Service	Source
2026-03-27	Paula Shaw	Window Cleaning	Google Ads - Akron
2026-04-03	Debbie Cahill	Window Cleaning	Google Ads - Akron
2026-04-24	Marilyn Clark	—	Google Ads - Akron

Recent Call Leads

No call leads in this period.

Ad Spend Over Time

2026-02-06 → 2026-05-06

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Akron · daily budget from Google Ads

Daily

$40

Weekly

$280

Monthly

$1,200

Selected period · 2026-02-06 → 2026-05-06

Behind pace (underspending) · -64%

$1,302 actual$3,600 expected

Week to date

$49 actual$120 expected

Month to date

$61 actual$240 expected

Search Campaign Health

Search Impression Share

15.4%

% of available impressions captured

Lost IS — Budget

8.2%

Demand missed due to underspend

Lost IS — Rank

76.4%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Akron)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

302

Answered

93%

282/302

Missed / Abandoned

7 calls

Voicemail

4% of calls

First-time Callers

58%

175 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Akron

YTD: 2026-01-01 → today

YTD Spend

$1,308.09

YTD Leads

Calls + Forms

YTD CPL

$436.03

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Akron	OH	85	91%
Cleveland	OH	36	100%
Montrose (Cuyahoga Co.)	OH	20	100%
Canton	OH	14	100%
Youngstown	OH	8	88%
Willoughby	OH	8	100%
Warren	OH	7	57%
Wellsville	OH	5	100%
Houston	TX	5	80%
Kent	OH	4	75%
Pleasanton	CA	4	75%
Medina	OH	4	75%
Appleton	WI	4	75%
Springfield	OH	3	67%
Smithville	OH	3	67%

Running Keywords

Top 50 keywords by spend in this window

36 keywords

Keyword	Campaign	Spend	Conversions
window cleaning near me	Akron	$225.63	6.00
pressure washing near me	Akron	$100.42	0.00
gutter cleaning service	Akron	$89.79	0.00
residential window cleaning	Akron	$76.56	3.00
exterior house cleaning	Akron	$67.14	2.00
concrete pressure washing	Akron	$66.34	0.00
window cleaning company	Akron	$63.08	2.00
pressure washing service	Akron	$52.50	0.00
clean wood deck	Akron	$50.91	0.00
gutter cleaning near me	Akron	$45.61	0.00
house washing service near me	Akron	$43.02	1.00
commercial storefront cleaning	Akron	$41.98	0.00
shingle roof cleaning	Akron	$38.32	2.00
building pressure washing service	Akron	$34.66	0.00
clean concrete driveway	Akron	$33.03	0.00
soft wash roof cleaning	Akron	$32.66	0.00
window cleaning for homes	Akron	$29.44	1.00
window cleaning service	Akron	$19.26	0.00
concrete cleaning service	Akron	$17.72	0.00
clean gutters service	Akron	$16.81	1.00
professional house washing service	Akron	$13.27	0.00
roof algae removal	Akron	$13.11	1.00
patio cleaning service	Akron	$12.19	0.00
deck pressure washing	Akron	$12.07	0.00
gutter cleaners near me	Akron	$11.41	1.00
window cleaners near me	Akron	$7.14	0.00
professional pressure washing	Akron	$6.88	0.00
gutter cleaning service near me	Akron	$6.27	0.00
best window cleaning company	Akron	$6.08	0.00
office cleaning near me	Akron	$5.95	0.00
local window cleaning	Akron	$4.95	0.00
safe roof cleaning	Akron	$4.35	0.00
high rise window cleaning	Akron	$4.31	0.00
house pressure washing	Akron	$3.93	0.00
residential window cleaners	Akron	$3.05	0.00
pressure washing for houses	Akron	$1.24	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Akron

33 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Akron	349	9,843	3.55%	$3.73	$1301.63	100.0%	$433.88

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard