Central Window Cleaning · KPI Dashboard

Date Range

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — All Locations

vs. 2026 ago: same 2026-02-06 → 2026-05-06 window prior year

Ad Spend

$34,691.25▲ 13%

Total Leads

95new

Cost Per Lead

$365.17new

Spend ÷ (forms + calls)

Click → Lead

0.6%

Leads ÷ Clicks

Avg CPC

$2.15

Year to Date — All Locations

Spend YTD

$44,907.23

Jan 1 → 2026-05-06

Leads YTD

Calls + form submissions

CPL YTD

$522.18

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

73new

Phone Calls

22new

Calls Answered (Ads+LSA)

95%

447/472 from CallRail

Avg Call Duration

1m 47s

CallRail (all channels)

Clicks

16,172

2.52% CTR

Recent Form Leads

Date	Name	Service	Source
2026-03-27	Jamie Dolsen	Power Washing	Google Ads - Fort Wayne
2026-03-27	Mohamed Bah	"Window Cleaning, Concrete Cleaning, Gutter Cleaning, Power Washing, High Access, Christmas Lights, Other"	Google Ads - Columbus
2026-03-27	Paula Shaw	Window Cleaning	Google Ads - Akron
2026-03-28	Lena Burnett	Window Cleaning	Google Ads - Cincinnati
2026-03-28	Stacey Mcqueen	Window Cleaning	Google Ads - Cincinnati
2026-03-29	Lynda Thompson	"Window Cleaning, Power Washing"	Google Ads - Pittsburgh
2026-03-29	Sandrà Zedaker	"Other, Window Cleaning"	Google Ads - Cleveland West
2026-03-29	Noreen Karnash	Window Cleaning	Google Ads - Pittsburgh
2026-03-30	Dianna Roll	Window Cleaning	Google Ads - Columbus
2026-03-30	Nikyla Frierson	Window Cleaning	Google Ads - Indianapolis
2026-03-31	Crystal Hamilton	"Power Washing, Concrete Cleaning"	Google Ads - Cleveland West
2026-03-31	Bob Robers	Window Cleaning	Google Ads - Cincinnati
2026-03-31	Saralene Oakley	Window Cleaning	Google Ads - Cleveland East
2026-03-31	Mark Holloway	"Window Cleaning, Power Washing, Gutter Cleaning"	Google Ads - Toledo
2026-04-01	Maria Rankin	Window Cleaning	Google Ads - Columbus
2026-04-02	Hans-dieter Glaubke	—	Google Ads - Cincinnati
2026-04-02	Karen Arnett	—	Google Ads - Indianapolis
2026-04-03	Debbie Cahill	Window Cleaning	Google Ads - Akron
2026-04-03	Casey T	—	Google Ads - Columbus
2026-04-04	Shakir Paschall	—	Google Ads - Indianapolis
2026-04-04	Daniel Koko Tee Fahnbulleh	Window Cleaning	Google Ads - Pittsburgh
2026-04-04	Jessica Rodriguez	—	Google Ads - Columbus
2026-04-05	Angela Long	—	Google Ads - Indianapolis
2026-04-06	Tanja Anderson	—	Google Ads - Dayton
2026-04-06	GARY MUSSETT	—	Google Ads - Columbus
2026-04-06	DOUG SAVAGE	Window Cleaning	Google Ads - Fort Wayne
2026-04-06	Elizabeth Gibson	—	Google Ads - Columbus
2026-04-06	Diemci Exavier	—	Google Ads - Columbus
2026-04-07	Gayle Kallaugher	Window Cleaning	Google Ads - Pittsburgh
2026-04-07	Tay Whitmore	—	Google Ads - Cleveland East
2026-04-08	Dyann Harris	—	Google Ads - Cincinnati
2026-04-08	Deborah Denton	—	Google Ads - Fort Wayne
2026-04-09	Bob Rioch	—	Google Ads - Columbus
2026-04-09	Jeanie Franciscus	—	Google Ads - Pittsburgh
2026-04-09	Ross DeVore	—	Google Ads - Columbus
2026-04-09	Kenneth Furry-Mongold	—	Google Ads - Columbus
2026-04-09	Malinda Scott	—	Google Ads - Indianapolis
2026-04-09	Macuse Joseph	—	Google Ads - Indianapolis
2026-04-09	Abel Dominguez	—	Google Ads - Indianapolis
2026-04-10	Laura Gillespie	—	Google Ads - Cleveland East
2026-04-10	Randell Jones	—	Google Ads - Indianapolis
2026-04-10	Damien Lake	Power Washing	Google Ads - Cleveland Central
2026-04-10	Saingene Desir	—	Google Ads - Indianapolis
2026-04-11	Nicole Moy	—	Google Ads - Indianapolis
2026-04-11	Thomas Doyle	—	Google Ads - Toledo
2026-04-12	Brad Moore	—	Google Ads - Cincinnati
2026-04-12	Demetrius Williams Jr	—	Google Ads - Dayton
2026-04-12	Felander Alphazin	—	Google Ads - Columbus
2026-04-12	Chris Hoffman	—	Google Ads - Dayton
2026-04-13	Linda Matlock	—	Google Ads - Columbus

Recent Call Leads

Date	Phone	Duration	Status
2026-04-15	(260) 413-9658	1:03	completed
2026-04-15	(216) 630-0048	6:13	completed
2026-04-15	(513) 604-1999	12:38	completed
2026-04-15	(330) 322-5784	1:01	completed
2026-04-16	(385) 381-9495	0:35	completed
2026-04-16	(330) 232-3131	8:25	completed
2026-04-16	(229) 348-6715	0:15	completed
2026-04-17	(440) 610-9316	2:03	completed
2026-04-17	(937) 429-5203	2:38	completed
2026-04-19	(419) 260-0715	0:13	completed
2026-04-20	(419) 283-6266	0:50	completed
2026-04-20	(419) 283-6266	0:23	completed
2026-04-20	(419) 345-8085	2:59	completed
2026-04-20	(440) 899-7676	1:25	completed
2026-04-20	(330) 347-4716	2:15	completed
2026-04-20	(434) 249-0289	1:36	completed
2026-04-21	(734) 585-8502	4:09	completed
2026-04-28	(419) 607-3323	0:15	completed
2026-05-03	(412) 352-8144	1:23	completed
2026-05-03	(248) 303-0176	1:06	completed
2026-05-04	(412) 480-9408	6:16	completed
2026-05-05	(412) 352-2538	3:29	completed

Ad Spend Over Time

2026-02-06 → 2026-05-06

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

CPL by Market — Network Leaderboard

Network avg: $127.60

Spend vs. Budget Pacing

All Locations · daily budget from Google Ads

Daily

$1,943

Weekly

$13,600

Monthly

$58,285

Selected period · 2026-02-06 → 2026-05-06

Behind pace (underspending) · -80%

$34,691 actual$174,855 expected

Week to date

$966 actual$5,829 expected

Month to date

$1,875 actual$11,657 expected

Search Campaign Health

Search Impression Share

26.0%

% of available impressions captured

Lost IS — Budget

18.6%

Demand missed due to underspend

Lost IS — Rank

55.6%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (All Locations)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

2,298

Answered

92%

2122/2298

Missed / Abandoned

50 calls

Voicemail

126

5% of calls

First-time Callers

64%

1481 unique

LSA Calls

263

Google Guaranteed

Calls by Channel

From CallRail source_name

Calls by Market

All markets · live CallRail

Market	Calls	Answered	LSA
Cleveland (All)	744	93%	66
Pittsburgh	318	89%	59
Columbus	249	92%	34
Cincinnati	197	89%	28
Toledo (Suburban)	183	93%	27
Indianapolis	98	91%	1
Akron	302	93%	33
Dayton	86	97%	14

Year-to-Date & Trend — All Locations

YTD: 2026-01-01 → today · YTD leads available per-market

YTD Spend

$44,907.23

YTD Leads

Per-market only

YTD CPL

$522.18

YTD Spend ÷ YTD Leads

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	261	95%
Pittsburgh	PA	166	85%
Akron	OH	98	89%
Columbus	OH	94	85%
Montrose (Cuyahoga Co.)	OH	85	99%
Cincinnati	OH	85	88%
Willoughby	OH	70	97%
Indianapolis	IN	68	90%
Toledo	OH	52	90%
Dayton	OH	49	94%
Berea	OH	31	94%
Bedford	OH	24	96%
Canton	OH	23	96%
Elyria	OH	22	82%
Lorain	OH	21	86%

Running Keywords

Top 50 keywords by spend in this window

50 keywords

Keyword	Campaign	Spend	Conversions
junk removal services	Ohio Junk Force \| Search \| BRMC 2026	$2934.22	78.50
junk haulers near me	Junk Removal - Leads - Search - AI Max	$2571.15	76.50
estate cleanout services near me	Estate Cleanout - Leads - Search - Jan 13, 2026 - AI Max	$1746.77	22.00
junk removal cost	Search - Price Estimators - Oct 6, 2025	$683.90	5.00
junk removal near me	Junk Removal - Leads - Search - AI Max	$611.73	24.50
junkluggers cost	Search - Price Estimators - Oct 6, 2025	$581.25	12.33
furniture removals near me	DPM \| OJF Services	$378.14	9.00
junk removal near me	Ohio Junk Force \| Search \| BRMC 2026	$356.54	7.50
junk removal cleveland	Ohio Junk Force \| Search \| BRMC 2026	$346.51	7.00
window cleaning near me	Pittsburgh	$313.16	5.00
old furniture pickup	Ohio Junk Force \| Search \| BRMC 2026	$306.36	12.00
wood debris removal	Ohio Junk Force \| Search \| BRMC 2026	$266.04	8.33
remove old refrigerator	Ohio Junk Force \| Search \| BRMC 2026	$262.95	9.00
old appliance pickup	Ohio Junk Force \| Search \| BRMC 2026	$240.69	6.00
window cleaning near me	Columbus	$232.53	10.00
window cleaning near me	Akron	$225.63	6.00
hot tub removal	Ohio Junk Force \| Search \| BRMC 2026	$223.81	11.00
residential window cleaning	Pittsburgh	$222.92	10.00
piano removal near me	Search - Price Estimators - Oct 6, 2025	$222.89	1.00
junk removal services	Junk Removal - Leads - Search - AI Max	$197.13	6.00
yard debris pick up	DPM \| OJF Services	$193.26	5.00
furniture removal near me	Ohio Junk Force \| Search \| BRMC 2026	$183.41	6.00
office cleaning near me	Indianapolis	$180.67	23.00
commercial window cleaners near me	Columbus	$180.20	11.00
household junk removal	Ohio Junk Force \| Search \| BRMC 2026	$176.18	7.00
residential window cleaning	Columbus	$167.35	6.00
fence removal	Ohio Junk Force \| Search \| BRMC 2026	$164.29	4.50
construction material removal	Ohio Junk Force \| Search \| BRMC 2026	$160.96	4.83
office cleaning near me	Columbus	$154.52	9.00
book furniture pickup	Ohio Junk Force \| Search \| BRMC 2026	$154.47	4.00
low cost junk removal	Search - Price Estimators - Oct 6, 2025	$148.57	5.00
junk removal akron	Ohio Junk Force \| Search \| BRMC 2026	$147.29	2.00
old couch pickup	Ohio Junk Force \| Search \| BRMC 2026	$142.86	2.50
bulky furniture removal	Ohio Junk Force \| Search \| BRMC 2026	$140.10	3.00
residential window cleaning	Cincinnati	$137.70	3.00
junk removal cost per hour	Search - Price Estimators - Oct 6, 2025	$135.52	1.00
window cleaning company	Cincinnati	$134.12	7.00
pressure washing service	Toledo	$134.10	2.00
move out cleaning services near me	Estate Cleanout - Leads - Search - Jan 13, 2026 - AI Max	$129.12	4.00
mattress haul away	Ohio Junk Force \| Search \| BRMC 2026	$126.59	2.00
window cleaning company	Cleveland Central	$126.37	1.00
pressure washing service	Cleveland East	$123.86	3.00
window cleaning company	Columbus	$123.69	12.00
tear down and haul away	Ohio Junk Force \| Search \| BRMC 2026	$120.95	4.00
pressure washing service	Indianapolis	$119.90	10.00
house window cleaning	Cleveland West	$119.85	6.00
window cleaning service	Dayton	$117.58	0.00
mattress removal near me	Ohio Junk Force \| Search \| BRMC 2026	$116.82	1.00
house cleanout services	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$116.10	0.00
exterior house cleaning	Columbus	$115.08	7.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — All Locations

944 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Ohio Junk Force \| Search \| BRMC 2026	2,545	67,048	3.80%	$3.77	$9582.44	27.6%	$365.17
Junk Removal - Leads - Search - AI Max	620	10,330	6.00%	$5.48	$3399.65	9.8%	$365.17
Pittsburgh	1,099	39,000	2.82%	$2.07	$2277.63	6.6%	$365.17
Search - Price Estimators - Oct 6, 2025	428	7,132	6.00%	$5.20	$2223.92	6.4%	$365.17
Estate Cleanout - Leads - Search - Jan 13, 2026 - AI Max	296	4,693	6.31%	$6.55	$1938.21	5.6%	$365.17
Columbus	785	9,343	8.40%	$2.38	$1864.61	5.4%	$365.17
High Value Services- Estate	1,137	76,202	1.49%	$1.21	$1372.48	4.0%	$365.17
Akron	349	9,843	3.55%	$3.73	$1301.63	3.8%	$365.17
OJF \| Display \| March 2026 (BRMC)	3,070	306,011	1.00%	$0.32	$995.28	2.9%	$365.17
Toledo	157	2,118	7.41%	$5.76	$903.97	2.6%	$365.17
Indianapolis	186	1,699	10.95%	$4.74	$881.15	2.5%	$365.17
DPM \| OJF Services	180	3,630	4.96%	$4.82	$867.30	2.5%	$365.17
Cleveland West	185	2,144	8.63%	$4.52	$835.79	2.4%	$365.17
Cincinnati	150	2,335	6.42%	$5.30	$794.39	2.3%	$365.17
Cleveland East	164	2,133	7.69%	$4.59	$752.15	2.2%	$365.17
Akron Leads-Performance Max	1,294	23,629	5.48%	$0.48	$618.97	1.8%	$365.17
SD-Performance Max- Top Running Service #2	1,636	29,191	5.60%	$0.36	$584.19	1.7%	$365.17
Sit Means Sit Cleveland-BRMC \| Search \| Leads	287	8,698	3.30%	$1.88	$540.00	1.6%	$365.17
Cleveland Central	87	692	12.57%	$5.91	$514.25	1.5%	$365.17
Dayton	107	3,010	3.55%	$4.04	$432.73	1.2%	$365.17
Cleveland South	48	853	5.63%	$8.65	$415.11	1.2%	$365.17
Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	188	5,388	3.49%	$2.06	$387.39	1.1%	$365.17
Fort Wayne	66	792	8.33%	$5.76	$380.33	1.1%	$365.17
SD-Junk Terms- Search Campaign	195	6,129	3.18%	$0.61	$118.61	0.3%	$365.17
Akron \| Display	145	2,481	5.84%	$0.81	$116.90	0.3%	$365.17
Pittsburgh \| Display	135	2,436	5.54%	$0.81	$109.81	0.3%	$365.17
Cleveland Central \| Display	140	1,749	8.00%	$0.74	$102.95	0.3%	$365.17
Cleveland East \| Display	57	831	6.86%	$0.91	$51.88	0.1%	$365.17
Cincinnati \| Display	55	1,466	3.75%	$0.92	$50.70	0.1%	$365.17
Cleveland West \| Display	63	1,132	5.57%	$0.78	$48.97	0.1%	$365.17
Toledo \| Display	48	1,190	4.03%	$0.97	$46.71	0.1%	$365.17
Columbus \| Display	63	2,003	3.15%	$0.73	$46.23	0.1%	$365.17
Display BRMC Campaign	59	1,411	4.18%	$0.68	$39.94	0.1%	$365.17
OJF \| Retargeting Display \| March 2026	45	1,186	3.79%	$0.78	$34.97	0.1%	$365.17
Cleveland South \| Display	34	1,562	2.18%	$0.61	$20.65	0.1%	$365.17
Indianapolis \| Display	27	464	5.82%	$0.73	$19.68	0.1%	$365.17
Dayton \| Display	17	493	3.45%	$0.61	$10.41	0.0%	$365.17
Fort Wayne \| Display	25	1,377	1.82%	$0.37	$9.28	0.0%	$365.17

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard