Central Window Cleaning · KPI Dashboard

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Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Fort Wayne

vs. 2026 ago: same 2026-02-06 → 2026-05-06 window prior year

Ad Spend

$380.33new

Total Leads

5new

Cost Per Lead

$76.07new

Spend ÷ (forms + calls)

Click → Lead

7.6%

Leads ÷ Clicks

Avg CPC

$5.76

Year to Date — Fort Wayne

Spend YTD

$380.33

Jan 1 → 2026-05-06

Leads YTD

Calls + form submissions

CPL YTD

$76.07

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

4new

Phone Calls

1new

Calls Answered (Ads+LSA)

100%

6/6 from CallRail

Avg Call Duration

0m 35s

CallRail (all channels)

Clicks

8.33% CTR

Recent Form Leads

Date	Name	Service	Source
2026-03-27	Jamie Dolsen	—	Google Ads - Fort Wayne
2026-04-06	DOUG SAVAGE	—	Google Ads - Fort Wayne
2026-04-08	Deborah Denton	—	Google Ads - Fort Wayne
2026-04-17	Theresa Linnemeier	—	Google Ads - Fort Wayne

Recent Call Leads

Date	Phone	Duration	Status
2026-04-15	(260) 413-9658	1:03	completed

Ad Spend Over Time

2026-02-06 → 2026-05-06

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Fort Wayne · daily budget from Google Ads

Daily

$15

Weekly

$105

Monthly

$450

Selected period · 2026-02-06 → 2026-05-06

Behind pace (underspending) · -72%

$380 actual$1,350 expected

Week to date

$2 actual$45 expected

Month to date

$2 actual$90 expected

Search Campaign Health

Search Impression Share

21.8%

% of available impressions captured

Lost IS — Budget

31.1%

Demand missed due to underspend

Lost IS — Rank

47.4%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Fort Wayne)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

100%

78/78

Missed / Abandoned

0 calls

Voicemail

0% of calls

First-time Callers

55%

43 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Fort Wayne

YTD: 2026-01-01 → today

YTD Spend

$380.33

YTD Leads

Calls + Forms

YTD CPL

$76.07

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Indianapolis	IN	15	100%
Oaklandon	IN	8	100%
Fort Wayne	IN	8	100%
Auburn	IN	6	100%
Bedford	OH	4	100%
Shelbyville	IN	3	100%
Plainfield	IN	3	100%
Chicago (Kildare)	IL	3	100%
Willoughby	OH	3	100%
Las Vegas	NV	2	100%
Angola	IN	1	100%
Los Angeles	CA	1	100%
Sacramento	CA	1	100%
San Luis Obispo	CA	1	100%
Newark	DE	1	100%

Running Keywords

Top 50 keywords by spend in this window

16 keywords

Keyword	Campaign	Spend	Conversions
gutter cleaning service	Fort Wayne	$98.81	0.00
residential window cleaners	Fort Wayne	$64.35	3.00
office cleaning near me	Fort Wayne	$40.54	3.00
window cleaning near me	Fort Wayne	$38.18	4.00
building window cleaning	Fort Wayne	$27.62	0.00
concrete cleaning service	Fort Wayne	$19.49	0.00
driveway cleaning service	Fort Wayne	$16.32	0.00
pressure washing service	Fort Wayne	$15.64	0.00
building pressure washing	Fort Wayne	$14.89	3.00
professional house washing service	Fort Wayne	$13.45	0.00
roof cleaning service	Fort Wayne	$9.61	0.00
window cleaning company	Fort Wayne	$8.06	0.00
commercial pressure washing near me	Fort Wayne	$7.36	0.00
exterior house cleaning	Fort Wayne	$2.96	0.00
window cleaners near me	Fort Wayne	$2.19	0.00
house window cleaning	Fort Wayne	$0.86	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Fort Wayne

33 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Fort Wayne	66	792	8.33%	$5.76	$380.33	100.0%	$76.07

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard