Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
Pittsburgh · 2026-02-06 → 2026-05-06 · Generated by BRMC
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PPC Performance Summary — Pittsburgh
vs. 2026 ago: same 2026-02-06 → 2026-05-06 window prior yearAd Spend
$2,277.63new
Total Leads
4new
Cost Per Lead
$569.41new
Spend ÷ (forms + calls)
Click → Lead
0.4%
Leads ÷ Clicks
Avg CPC
$2.07
Year to Date — Pittsburgh
Spend YTD
$2,277.63
Jan 1 → 2026-05-06
Leads YTD
11
Calls + form submissions
CPL YTD
$207.06
Spend ÷ leads · year to date
ROAS
$0
Coming soon · pending revenue integration
Lead Quality
Form Submissions
0
Phone Calls
4new
Calls Answered (Ads+LSA)
89%
74/83 from CallRail
Avg Call Duration
1m 53s
CallRail (all channels)
Clicks
1,099
2.82% CTR
Recent Form Leads
No form leads in this period.
Recent Call Leads
| Date | Phone | Duration | Status |
|---|---|---|---|
| 2026-04-20 | (434) 249-0289 | 1:36 | completed |
| 2026-05-03 | (412) 352-8144 | 1:23 | completed |
| 2026-05-04 | (412) 480-9408 | 6:16 | completed |
| 2026-05-05 | (412) 352-2538 | 3:29 | completed |
Ad Spend Over Time
2026-02-06 → 2026-05-06Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearOrange = current year · Black = prior year
Spend vs. Budget Pacing
Pittsburgh · daily budget from Google AdsDaily
$20
Weekly
$140
Monthly
$600
Selected period · 2026-02-06 → 2026-05-06
Ahead of pace (overspending) · +27%$2,278 actual$1,800 expected
Week to date
$34 actual$60 expected
Month to date
$35 actual$120 expected
Search Campaign Health
Search Impression Share
13.6%
% of available impressions captured
Lost IS — Budget
9.4%
Demand missed due to underspend
Lost IS — Rank
77.2%
Demand missed due to ad rank
Spend by Match Type
Broad / Phrase / ExactAd Schedule — When Ads Are Serving (Pittsburgh)
Day-of-week × hour · Google Ads0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
LessMoreHours in account timezone (Google Ads)
Call Volume Heatmap
Day-of-week × hour · CallRail (current view)0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
LessMoreTimes shown in UTC
CallRail Health — Live
Lead totals come from our tracking sheets · CallRail powers call quality + LSATotal Calls
318
Answered
89%
283/318
Missed / Abandoned
1%
4 calls
Voicemail
31
10% of calls
First-time Callers
61%
194 unique
LSA Calls
59
Google Guaranteed
Calls by Channel
From CallRail source_nameYear-to-Date & Trend — Pittsburgh
YTD: 2026-01-01 → todayYTD Spend
$2,277.63
YTD Leads
11
Calls + Forms
YTD CPL
$207.06
YTD Spend ÷ YTD Leads
6-Month CPL Trend
Bars = leads · Line = CPLTop Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| Pittsburgh | PA | 144 | 84% |
| Newtown (Bucks Co.) | PA | 18 | 100% |
| Washington | PA | 11 | 82% |
| Greensburg | PA | 6 | 83% |
| Carnegie | PA | 6 | 83% |
| Harrisburg | PA | 5 | 80% |
| Glenshaw | PA | 4 | 100% |
| Boston | MA | 4 | 75% |
| Tampa East | FL | 4 | 100% |
| Syracuse | NY | 4 | 100% |
| Aliquippa | PA | 3 | 100% |
| Richmond | VA | 3 | 100% |
| Huntsville | AL | 3 | 100% |
| McKeesport | PA | 3 | 100% |
| Kittanning | PA | 3 | 33% |
Running Keywords
Top 50 keywords by spend in this window
| Keyword | Campaign | Spend | Conversions |
|---|---|---|---|
| window cleaning near me | Pittsburgh | $313.16 | 5.00 |
| residential window cleaning | Pittsburgh | $222.92 | 10.00 |
| pressure washing near me | Pittsburgh | $114.52 | 1.00 |
| exterior house cleaning | Pittsburgh | $97.38 | 1.00 |
| concrete pressure washing | Pittsburgh | $91.19 | 2.00 |
| window cleaning for homes | Pittsburgh | $59.40 | 7.00 |
| gutter cleaners near me | Pittsburgh | $54.76 | 1.00 |
| deck cleaning service | Pittsburgh | $51.17 | 1.00 |
| house washing service near me | Pittsburgh | $46.38 | 4.00 |
| window cleaners near me | Pittsburgh | $46.18 | 2.00 |
| office cleaning near me | Pittsburgh | $39.78 | 1.00 |
| patio cleaning service | Pittsburgh | $36.37 | 3.00 |
| professional window cleaning service | Pittsburgh | $35.40 | 0.00 |
| driveway cleaning service | Pittsburgh | $28.68 | 0.00 |
| window cleaning service | Pittsburgh | $28.31 | 0.00 |
| roof cleaning service | Pittsburgh | $27.40 | 0.00 |
| pressure washing service | Pittsburgh | $26.90 | 0.00 |
| deck pressure washing | Pittsburgh | $24.03 | 0.00 |
| house washing service | Pittsburgh | $19.61 | 0.00 |
| gutter cleaning service near me | Pittsburgh | $17.80 | 0.00 |
| house pressure washing | Pittsburgh | $17.41 | 0.00 |
| commercial pressure washing near me | Pittsburgh | $15.02 | 0.00 |
| roof algae removal | Pittsburgh | $9.90 | 0.00 |
| shingle roof cleaning | Pittsburgh | $9.89 | 0.00 |
| local window cleaning | Pittsburgh | $8.72 | 0.00 |
| deck washing company | Pittsburgh | $7.02 | 0.00 |
| clean gutters service | Pittsburgh | $6.54 | 0.00 |
| concrete cleaning service | Pittsburgh | $6.33 | 0.00 |
| residential window cleaners | Pittsburgh | $6.24 | 0.00 |
| commercial power washing service | Pittsburgh | $6.09 | 0.00 |
| local pressure washing | Pittsburgh | $6.07 | 0.00 |
| clean wood deck | Pittsburgh | $6.05 | 0.00 |
| roof cleaning service near me | Pittsburgh | $3.41 | 0.00 |
| post construction window cleaning | Pittsburgh | $3.18 | 0.00 |
| driveway pressure washing | Pittsburgh | $2.81 | 0.00 |
| window cleaning company near me | Pittsburgh | $2.77 | 0.00 |
| patio pressure washing | Pittsburgh | $2.76 | 0.00 |
| clean concrete driveway | Pittsburgh | $2.69 | 0.00 |
| window cleaning service near me | Pittsburgh | $1.36 | 0.00 |
| business pressure washing service | Pittsburgh | $1.17 | 0.00 |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsNo data.
Campaign Summary — Pittsburgh
34 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Pittsburgh | 1,099 | 39,000 | 2.82% | $2.07 | $2277.63 | 100.0% | $569.41 |