Central Window Cleaning · KPI Dashboard

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Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Akron

vs. 2026 ago: same 2026-02-09 → 2026-05-09 window prior year

Ad Spend

$1,407.08new

Total Leads

8new

Cost Per Lead

$175.89new

Spend ÷ (forms + calls)

Click → Lead

1.8%

Leads ÷ Clicks

Avg CPC

$3.17

Year to Date — Akron

Spend YTD

$1,407.08

Jan 1 → 2026-05-09

Leads YTD

Calls + form submissions

CPL YTD

$175.89

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

5new

Phone Calls

3new

Calls Answered (Ads+LSA)

95%

59/62 from CallRail

Avg Call Duration

1m 25s

CallRail (all channels)

Clicks

444

2.26% CTR

Recent Form Leads

Date	Name	Service	Source
2026-03-27	Paula Shaw	Window Cleaning	Google Ads - Akron
2026-04-03	Debbie Cahill	Window Cleaning	Google Ads - Akron
2026-04-24	Marilyn Clark	—	Google Ads - Akron
2026-05-06	Susan Helke	—	Google Ads - Akron
2026-05-06	Annette Ruby	—	Google Ads - Akron

Recent Call Leads

Date	Phone	Duration	Status
2026-04-16	(330) 232-3131	8:25	completed
2026-04-16	(229) 348-6715	0:15	completed
2026-05-08	(216) 346-0523	1:05	completed

Ad Spend Over Time

2026-02-09 → 2026-05-09

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Akron · daily budget from Google Ads

Daily

$40

Weekly

$280

Monthly

$1,200

Selected period · 2026-02-09 → 2026-05-09

Behind pace (underspending) · -61%

$1,407 actual$3,600 expected

Week to date

$154 actual$240 expected

Month to date

$166 actual$360 expected

Search Campaign Health

Search Impression Share

14.0%

% of available impressions captured

Lost IS — Budget

4.1%

Demand missed due to underspend

Lost IS — Rank

81.9%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Akron)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

320

Answered

93%

296/320

Missed / Abandoned

8 calls

Voicemail

5% of calls

First-time Callers

58%

185 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Akron

YTD: 2026-01-01 → today

YTD Spend

$1,407.08

YTD Leads

Calls + Forms

YTD CPL

$175.89

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Akron	OH	89	91%
Cleveland	OH	40	95%
Montrose (Cuyahoga Co.)	OH	20	100%
Canton	OH	15	100%
Willoughby	OH	9	100%
Youngstown	OH	8	88%
Warren	OH	7	57%
Houston	TX	5	80%
Wellsville	OH	4	100%
Kent	OH	4	75%
Pleasanton	CA	4	75%
Medina	OH	4	75%
Appleton	WI	4	75%
Girard	OH	3	100%
Montrose (Summit Co.)	OH	3	100%

Running Keywords

Top 50 keywords by spend in this window

37 keywords

Keyword	Campaign	Spend	Conversions
window cleaning near me	Akron	$225.63	6.00
pressure washing near me	Akron	$100.42	0.00
window cleaning company	Akron	$100.33	4.00
gutter cleaning service	Akron	$89.79	0.00
residential window cleaning	Akron	$76.56	3.00
exterior house cleaning	Akron	$67.14	2.00
concrete pressure washing	Akron	$66.34	0.00
pressure washing service	Akron	$52.50	0.00
clean wood deck	Akron	$50.91	0.00
gutter cleaning near me	Akron	$45.61	0.00
house washing service near me	Akron	$43.02	1.00
commercial storefront cleaning	Akron	$41.98	0.00
shingle roof cleaning	Akron	$38.32	2.00
building pressure washing service	Akron	$34.66	0.00
clean concrete driveway	Akron	$33.03	0.00
soft wash roof cleaning	Akron	$32.66	0.00
window cleaning for homes	Akron	$29.44	1.00
window cleaning service	Akron	$19.26	0.00
concrete cleaning service	Akron	$17.72	0.00
clean gutters service	Akron	$16.81	1.00
professional house washing service	Akron	$13.27	0.00
roof algae removal	Akron	$13.11	1.00
patio cleaning service	Akron	$12.19	0.00
deck pressure washing	Akron	$12.07	0.00
gutter cleaners near me	Akron	$11.41	1.00
window cleaners near me	Akron	$9.69	0.00
professional pressure washing	Akron	$6.88	0.00
gutter cleaning service near me	Akron	$6.27	0.00
best window cleaning company	Akron	$6.08	0.00
office cleaning near me	Akron	$5.95	0.00
building pressure washing	Akron	$5.64	0.00
local window cleaning	Akron	$4.95	0.00
safe roof cleaning	Akron	$4.35	0.00
high rise window cleaning	Akron	$4.31	0.00
house pressure washing	Akron	$3.93	0.00
residential window cleaners	Akron	$3.05	0.00
pressure washing for houses	Akron	$1.24	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Akron

36 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Akron	444	19,664	2.26%	$3.17	$1407.08	100.0%	$175.89

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard