Central Window Cleaning · KPI Dashboard

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — All Locations

vs. 2026 ago: same 2026-02-09 → 2026-05-09 window prior year

Ad Spend

$35,402.55▲ 13%

Total Leads

107new

Cost Per Lead

$330.86new

Spend ÷ (forms + calls)

Click → Lead

0.7%

Leads ÷ Clicks

Avg CPC

$2.16

Year to Date — All Locations

Spend YTD

$46,234.67

Jan 1 → 2026-05-09

Leads YTD

100

Calls + form submissions

CPL YTD

$462.35

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

80new

Phone Calls

27new

Calls Answered (Ads+LSA)

94%

448/475 from CallRail

Avg Call Duration

1m 48s

CallRail (all channels)

Clicks

16,399

2.37% CTR

Recent Form Leads

Date	Name	Service	Source
2026-03-27	Jamie Dolsen	Power Washing	Google Ads - Fort Wayne
2026-03-27	Mohamed Bah	"Window Cleaning, Concrete Cleaning, Gutter Cleaning, Power Washing, High Access, Christmas Lights, Other"	Google Ads - Columbus
2026-03-27	Paula Shaw	Window Cleaning	Google Ads - Akron
2026-03-28	Lena Burnett	Window Cleaning	Google Ads - Cincinnati
2026-03-28	Stacey Mcqueen	Window Cleaning	Google Ads - Cincinnati
2026-03-29	Lynda Thompson	"Window Cleaning, Power Washing"	Google Ads - Pittsburgh
2026-03-29	Sandrà Zedaker	"Other, Window Cleaning"	Google Ads - Cleveland West
2026-03-29	Noreen Karnash	Window Cleaning	Google Ads - Pittsburgh
2026-03-30	Dianna Roll	Window Cleaning	Google Ads - Columbus
2026-03-30	Nikyla Frierson	Window Cleaning	Google Ads - Indianapolis
2026-03-31	Crystal Hamilton	"Power Washing, Concrete Cleaning"	Google Ads - Cleveland West
2026-03-31	Bob Robers	Window Cleaning	Google Ads - Cincinnati
2026-03-31	Saralene Oakley	Window Cleaning	Google Ads - Cleveland East
2026-03-31	Mark Holloway	"Window Cleaning, Power Washing, Gutter Cleaning"	Google Ads - Toledo
2026-04-01	Maria Rankin	Window Cleaning	Google Ads - Columbus
2026-04-02	Hans-dieter Glaubke	—	Google Ads - Cincinnati
2026-04-02	Karen Arnett	—	Google Ads - Indianapolis
2026-04-03	Debbie Cahill	Window Cleaning	Google Ads - Akron
2026-04-03	Casey T	—	Google Ads - Columbus
2026-04-04	Shakir Paschall	—	Google Ads - Indianapolis
2026-04-04	Daniel Koko Tee Fahnbulleh	Window Cleaning	Google Ads - Pittsburgh
2026-04-04	Jessica Rodriguez	—	Google Ads - Columbus
2026-04-05	Angela Long	—	Google Ads - Indianapolis
2026-04-06	Tanja Anderson	—	Google Ads - Dayton
2026-04-06	GARY MUSSETT	—	Google Ads - Columbus
2026-04-06	DOUG SAVAGE	Window Cleaning	Google Ads - Fort Wayne
2026-04-06	Elizabeth Gibson	—	Google Ads - Columbus
2026-04-06	Diemci Exavier	—	Google Ads - Columbus
2026-04-07	Gayle Kallaugher	Window Cleaning	Google Ads - Pittsburgh
2026-04-07	Tay Whitmore	—	Google Ads - Cleveland East
2026-04-08	Dyann Harris	—	Google Ads - Cincinnati
2026-04-08	Deborah Denton	—	Google Ads - Fort Wayne
2026-04-09	Bob Rioch	—	Google Ads - Columbus
2026-04-09	Jeanie Franciscus	—	Google Ads - Pittsburgh
2026-04-09	Ross DeVore	—	Google Ads - Columbus
2026-04-09	Kenneth Furry-Mongold	—	Google Ads - Columbus
2026-04-09	Malinda Scott	—	Google Ads - Indianapolis
2026-04-09	Macuse Joseph	—	Google Ads - Indianapolis
2026-04-09	Abel Dominguez	—	Google Ads - Indianapolis
2026-04-10	Laura Gillespie	—	Google Ads - Cleveland East
2026-04-10	Randell Jones	—	Google Ads - Indianapolis
2026-04-10	Damien Lake	Power Washing	Google Ads - Cleveland Central
2026-04-10	Saingene Desir	—	Google Ads - Indianapolis
2026-04-11	Nicole Moy	—	Google Ads - Indianapolis
2026-04-11	Thomas Doyle	—	Google Ads - Toledo
2026-04-12	Brad Moore	—	Google Ads - Cincinnati
2026-04-12	Demetrius Williams Jr	—	Google Ads - Dayton
2026-04-12	Felander Alphazin	—	Google Ads - Columbus
2026-04-12	Chris Hoffman	—	Google Ads - Dayton
2026-04-13	Linda Matlock	—	Google Ads - Columbus

Recent Call Leads

Date	Phone	Duration	Status
2026-04-15	(260) 413-9658	1:03	completed
2026-04-15	(216) 630-0048	6:13	completed
2026-04-15	(513) 604-1999	12:38	completed
2026-04-15	(330) 322-5784	1:01	completed
2026-04-16	(385) 381-9495	0:35	completed
2026-04-16	(330) 232-3131	8:25	completed
2026-04-16	(229) 348-6715	0:15	completed
2026-04-17	(440) 610-9316	2:03	completed
2026-04-17	(937) 429-5203	2:38	completed
2026-04-19	(419) 260-0715	0:13	completed
2026-04-20	(419) 283-6266	0:50	completed
2026-04-20	(419) 283-6266	0:23	completed
2026-04-20	(419) 345-8085	2:59	completed
2026-04-20	(440) 899-7676	1:25	completed
2026-04-20	(330) 347-4716	2:15	completed
2026-04-20	(434) 249-0289	1:36	completed
2026-04-21	(734) 585-8502	4:09	completed
2026-04-28	(419) 607-3323	0:15	completed
2026-05-03	(412) 352-8144	1:23	completed
2026-05-03	(248) 303-0176	1:06	completed
2026-05-04	(412) 480-9408	6:16	completed
2026-05-05	(412) 352-2538	3:29	completed
2026-05-07	(614) 499-6618	1:20	completed
2026-05-07	(412) 953-8421	0:27	completed
2026-05-08	(614) 589-0497	1:39	completed
2026-05-08	(216) 346-0523	1:05	completed
2026-05-08	(440) 759-1830	1:09	completed

Ad Spend Over Time

2026-02-09 → 2026-05-09

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

CPL by Market — Network Leaderboard

Network avg: $114.34

Spend vs. Budget Pacing

All Locations · daily budget from Google Ads

Daily

$1,936

Weekly

$13,551

Monthly

$58,075

Selected period · 2026-02-09 → 2026-05-09

Behind pace (underspending) · -80%

$35,403 actual$174,225 expected

Week to date

$2,323 actual$11,615 expected

Month to date

$3,227 actual$17,423 expected

Search Campaign Health

Search Impression Share

24.7%

% of available impressions captured

Lost IS — Budget

18.4%

Demand missed due to underspend

Lost IS — Rank

57.1%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (All Locations)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

2,365

Answered

92%

2177/2365

Missed / Abandoned

51 calls

Voicemail

137

6% of calls

First-time Callers

64%

1523 unique

LSA Calls

264

Google Guaranteed

Calls by Channel

From CallRail source_name

Calls by Market

All markets · live CallRail

Market	Calls	Answered	LSA
Cleveland (All)	755	93%	66
Pittsburgh	338	89%	59
Columbus	261	92%	34
Cincinnati	199	89%	28
Toledo (Suburban)	182	93%	26
Indianapolis	98	91%	1
Akron	320	93%	35
Dayton	87	97%	14

Year-to-Date & Trend — All Locations

YTD: 2026-01-01 → today · YTD leads available per-market

YTD Spend

$46,234.67

YTD Leads

100

Per-market only

YTD CPL

$462.35

YTD Spend ÷ YTD Leads

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	272	94%
Pittsburgh	PA	173	84%
Akron	OH	103	89%
Columbus	OH	99	84%
Cincinnati	OH	88	89%
Montrose (Cuyahoga Co.)	OH	85	99%
Willoughby	OH	71	96%
Indianapolis	IN	67	90%
Toledo	OH	52	90%
Dayton	OH	51	94%
Berea	OH	31	94%
Bedford	OH	24	96%
Elyria	OH	24	75%
Canton	OH	23	96%
Lorain	OH	22	86%

Running Keywords

Top 50 keywords by spend in this window

50 keywords

Keyword	Campaign	Spend	Conversions
junk removal services	Ohio Junk Force \| Search \| BRMC 2026	$3120.35	81.50
junk haulers near me	Junk Removal - Leads - Search - AI Max	$2424.54	69.50
estate cleanout services near me	Estate Cleanout - Leads - Search - Jan 13, 2026 - AI Max	$1698.40	22.00
junk removal cost	Search - Price Estimators - Oct 6, 2025	$656.93	4.00
junkluggers cost	Search - Price Estimators - Oct 6, 2025	$581.25	12.33
junk removal near me	Junk Removal - Leads - Search - AI Max	$553.62	22.50
junk removal near me	Ohio Junk Force \| Search \| BRMC 2026	$390.04	8.50
junk removal cleveland	Ohio Junk Force \| Search \| BRMC 2026	$383.71	7.00
furniture removals near me	DPM \| OJF Services	$374.26	9.00
window cleaning near me	Pittsburgh	$357.04	5.00
old furniture pickup	Ohio Junk Force \| Search \| BRMC 2026	$309.28	12.00
wood debris removal	Ohio Junk Force \| Search \| BRMC 2026	$292.98	9.33
old appliance pickup	Ohio Junk Force \| Search \| BRMC 2026	$276.40	6.00
remove old refrigerator	Ohio Junk Force \| Search \| BRMC 2026	$265.49	9.00
window cleaning near me	Columbus	$232.53	10.00
window cleaning near me	Akron	$225.63	6.00
hot tub removal	Ohio Junk Force \| Search \| BRMC 2026	$224.49	11.00
residential window cleaning	Pittsburgh	$222.92	10.00
household junk removal	Ohio Junk Force \| Search \| BRMC 2026	$193.71	7.00
yard debris pick up	DPM \| OJF Services	$193.26	5.00
furniture removal near me	Ohio Junk Force \| Search \| BRMC 2026	$186.57	6.00
piano removal near me	Search - Price Estimators - Oct 6, 2025	$185.95	1.00
office cleaning near me	Indianapolis	$180.67	23.00
commercial window cleaners near me	Columbus	$180.20	11.00
house cleanout services	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$171.19	1.00
fence removal	Ohio Junk Force \| Search \| BRMC 2026	$170.88	4.50
residential window cleaning	Columbus	$167.35	6.00
construction material removal	Ohio Junk Force \| Search \| BRMC 2026	$166.32	5.83
office cleaning near me	Columbus	$154.52	9.00
book furniture pickup	Ohio Junk Force \| Search \| BRMC 2026	$154.47	4.00
junk removal services	Junk Removal - Leads - Search - AI Max	$151.67	5.00
low cost junk removal	Search - Price Estimators - Oct 6, 2025	$147.83	5.00
junk removal akron	Ohio Junk Force \| Search \| BRMC 2026	$147.29	2.00
old couch pickup	Ohio Junk Force \| Search \| BRMC 2026	$142.86	2.50
bulky furniture removal	Ohio Junk Force \| Search \| BRMC 2026	$140.10	3.00
window cleaning company	Cincinnati	$138.12	7.00
residential window cleaning	Cincinnati	$137.70	3.00
window cleaning company	Cleveland Central	$135.12	2.00
pressure washing service	Toledo	$134.10	2.00
window cleaning company	Columbus	$127.37	12.00
mattress haul away	Ohio Junk Force \| Search \| BRMC 2026	$126.59	2.00
pressure washing near me	Pittsburgh	$126.23	1.00
pressure washing service	Cleveland East	$123.86	3.00
mattress removal near me	Ohio Junk Force \| Search \| BRMC 2026	$121.61	1.00
tear down and haul away	Ohio Junk Force \| Search \| BRMC 2026	$120.95	4.00
pressure washing service	Indianapolis	$119.90	10.00
house window cleaning	Cleveland West	$119.85	6.00
window cleaning service	Dayton	$117.58	0.00
junk removal cost per hour	Search - Price Estimators - Oct 6, 2025	$117.20	1.00
furniture haul away	Ohio Junk Force \| Search \| BRMC 2026	$116.49	4.50

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — All Locations

967 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Ohio Junk Force \| Search \| BRMC 2026	2,634	68,371	3.85%	$3.87	$10194.34	28.8%	$330.86
Junk Removal - Leads - Search - AI Max	579	9,527	6.08%	$5.44	$3149.48	8.9%	$330.86
Pittsburgh	1,109	39,387	2.82%	$2.11	$2343.09	6.6%	$330.86
Search - Price Estimators - Oct 6, 2025	407	6,727	6.05%	$5.23	$2130.48	6.0%	$330.86
Columbus	799	9,690	8.25%	$2.38	$1900.25	5.4%	$330.86
Estate Cleanout - Leads - Search - Jan 13, 2026 - AI Max	285	4,333	6.58%	$6.58	$1874.72	5.3%	$330.86
Akron	444	19,664	2.26%	$3.17	$1407.08	4.0%	$330.86
High Value Services- Estate	1,061	70,903	1.50%	$1.19	$1264.81	3.6%	$330.86
OJF \| Display \| March 2026 (BRMC)	3,428	352,064	0.97%	$0.31	$1055.61	3.0%	$330.86
Toledo	157	2,121	7.40%	$5.76	$903.97	2.6%	$330.86
Indianapolis	190	1,804	10.53%	$4.68	$889.08	2.5%	$330.86
DPM \| OJF Services	177	3,520	5.03%	$4.88	$863.42	2.4%	$330.86
Cincinnati	155	2,496	6.21%	$5.54	$859.09	2.4%	$330.86
Cleveland West	185	2,146	8.62%	$4.52	$835.79	2.4%	$330.86
Cleveland East	167	2,242	7.45%	$4.92	$821.35	2.3%	$330.86
Sit Means Sit Cleveland-BRMC \| Search \| Leads	303	9,058	3.35%	$2.01	$609.64	1.7%	$330.86
SD-Performance Max- Top Running Service #2	1,533	28,223	5.43%	$0.36	$548.46	1.5%	$330.86
Akron Leads-Performance Max	1,136	20,539	5.53%	$0.48	$540.26	1.5%	$330.86
Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	206	6,144	3.35%	$2.61	$537.22	1.5%	$330.86
Cleveland Central	93	733	12.69%	$5.66	$526.11	1.5%	$330.86
Cleveland South	52	944	5.51%	$9.33	$485.16	1.4%	$330.86
Dayton	146	6,059	2.41%	$3.17	$462.82	1.3%	$330.86
Fort Wayne	66	801	8.24%	$5.76	$380.33	1.1%	$330.86
Akron \| Display	145	2,481	5.84%	$0.81	$116.90	0.3%	$330.86
SD-Junk Terms- Search Campaign	174	5,800	3.00%	$0.64	$110.94	0.3%	$330.86
Pittsburgh \| Display	135	2,436	5.54%	$0.81	$109.81	0.3%	$330.86
Cleveland Central \| Display	140	1,748	8.01%	$0.74	$102.95	0.3%	$330.86
Cleveland East \| Display	57	831	6.86%	$0.91	$51.88	0.1%	$330.86
Cincinnati \| Display	55	1,466	3.75%	$0.92	$50.70	0.1%	$330.86
Cleveland West \| Display	63	1,132	5.57%	$0.78	$48.97	0.1%	$330.86
Toledo \| Display	48	1,190	4.03%	$0.97	$46.71	0.1%	$330.86
Columbus \| Display	63	2,003	3.15%	$0.73	$46.23	0.1%	$330.86
Display BRMC Campaign	59	1,411	4.18%	$0.68	$39.94	0.1%	$330.86
OJF \| Retargeting Display \| March 2026	45	1,186	3.79%	$0.78	$34.97	0.1%	$330.86
Cleveland South \| Display	34	1,562	2.18%	$0.61	$20.65	0.1%	$330.86
Indianapolis \| Display	27	464	5.82%	$0.73	$19.68	0.1%	$330.86
Dayton \| Display	17	493	3.45%	$0.61	$10.41	0.0%	$330.86
Fort Wayne \| Display	25	1,377	1.82%	$0.37	$9.28	0.0%	$330.86

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard