Central Window Cleaning
BRMC

Date Range

Last 7 daysLast 30 daysLast 90 days
→

Markets

All LocationsCleveland (All)PittsburghColumbusCincinnatiToledo (Suburban)IndianapolisAkronDayton
Drill-downs:Cleveland CentralCleveland EastCleveland SouthCleveland WestFort Wayne

PPC Performance Summary — Cleveland South

vs. 2026 ago: same 2026-02-09 → 2026-05-09 window prior year

Ad Spend

$485.16new

Total Leads

2new

Cost Per Lead

$242.58new

Spend ÷ (forms + calls)

Click → Lead

3.8%

Leads ÷ Clicks

Avg CPC

$9.33

Year to Date — Cleveland South

Spend YTD

$485.16

Jan 1 → 2026-05-09

Leads YTD

2

Calls + form submissions

CPL YTD

$242.58

Spend ÷ leads · year to date

ROAS

$0

Coming soon · pending revenue integration

Lead Quality

Form Submissions

2new

Phone Calls

0

Calls Answered (Ads+LSA)

100%

8/8 from CallRail

Avg Call Duration

1m 1s

CallRail (all channels)

Clicks

52

5.51% CTR

Recent Form Leads

DateNameServiceSource
2026-04-14Stacie Stanton—Google Ads - Cleveland South
2026-05-07James Hiznay—Google Ads - Cleveland South

Recent Call Leads

No call leads in this period.

Ad Spend Over Time

2026-02-09 → 2026-05-09

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year
Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland South · daily budget from Google Ads

Daily

$20

Weekly

$140

Monthly

$600

Selected period · 2026-02-09 → 2026-05-09

Behind pace (underspending) · -73%
$485 actual$1,800 expected

Week to date

$70 actual$120 expected

Month to date

$70 actual$180 expected

Search Campaign Health

Search Impression Share

28.6%

% of available impressions captured

Lost IS — Budget

27.5%

Demand missed due to underspend

Lost IS — Rank

44.1%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland South)

Day-of-week × hour · Google Ads
0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Less
MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)
0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Less
MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

59

Answered

95%

56/59

Missed / Abandoned

5%

3 calls

Voicemail

0

0% of calls

First-time Callers

88%

52 unique

LSA Calls

0

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland South

YTD: 2026-01-01 → today

YTD Spend

$485.16

YTD Leads

2

Calls + Forms

YTD CPL

$242.58

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location
CityStateCallsAnswered
San AntonioTX5100%
LorainOH475%
Gates MillsOH3100%
TrinityOH3100%
WilloughbyOH3100%
Creve CoeurMO2100%
Chagrin FallsOH250%
AvonOH2100%
Montrose (Cuyahoga Co.)OH2100%
ClevelandOH2100%
Sierra VistaAZ1100%
PerrineFL1100%
MiddlefieldOH1100%
North RoyaltonOH1100%
RussellOH1100%

Running Keywords

Top 50 keywords by spend in this window

16 keywords
KeywordCampaignSpendConversions
residential window cleaningCleveland South$106.642.00
window cleaning near meCleveland South$104.790.00
pressure washing serviceCleveland South$67.951.00
gutter cleaning near meCleveland South$55.921.00
shingle roof cleaningCleveland South$51.190.00
exterior house cleaningCleveland South$29.050.00
window cleaning serviceCleveland South$16.390.00
window cleaners near meCleveland South$9.240.00
office cleaning near meCleveland South$8.390.00
pressure washing service near meCleveland South$7.490.00
local pressure washingCleveland South$6.970.00
commercial construction window cleaningCleveland South$5.490.00
local pressure washing companyCleveland South$4.560.00
concrete pressure washingCleveland South$4.530.00
professional window cleaning serviceCleveland South$4.170.00
best pressure washing companyCleveland South$2.390.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland South

30 rows
CampaignClicksImpressionsCTRAvg CPCSpendSpend ShareAllocated CPL
Cleveland South529445.51%$9.33$485.16100.0%$242.58