Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Pittsburgh

vs. 2026 ago: same 2026-02-09 → 2026-05-09 window prior year

Ad Spend

$2,343.09new

Total Leads

12new

Cost Per Lead

$195.26new

Spend ÷ (forms + calls)

Click → Lead

1.1%

Leads ÷ Clicks

Avg CPC

$2.11

Year to Date — Pittsburgh

Spend YTD

$2,343.09

Jan 1 → 2026-05-09

Leads YTD

Calls + form submissions

CPL YTD

$195.26

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

7new

Phone Calls

5new

Calls Answered (Ads+LSA)

89%

75/84 from CallRail

Avg Call Duration

1m 52s

CallRail (all channels)

Clicks

1,109

2.82% CTR

Recent Form Leads

Date	Name	Service	Source
2026-03-29	Lynda Thompson	"Window Cleaning, Power Washing"	Google Ads - Pittsburgh
2026-03-29	Noreen Karnash	Window Cleaning	Google Ads - Pittsburgh
2026-04-04	Daniel Koko Tee Fahnbulleh	Window Cleaning	Google Ads - Pittsburgh
2026-04-07	Gayle Kallaugher	Window Cleaning	Google Ads - Pittsburgh
2026-04-09	Jeanie Franciscus	Window Cleaning	Google Ads - Pittsburgh
2026-04-13	Rhonda Lucas	Window Cleaning	Google Ads - Pittsburgh
2026-04-15	Daniel Dozier	Window Cleaning	Google Ads - Pittsburgh

Recent Call Leads

Date	Phone	Duration	Status
2026-04-20	(434) 249-0289	1:36	completed
2026-05-03	(412) 352-8144	1:23	completed
2026-05-04	(412) 480-9408	6:16	completed
2026-05-05	(412) 352-2538	3:29	completed
2026-05-07	(412) 953-8421	0:27	completed

Ad Spend Over Time

2026-02-09 → 2026-05-09

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Pittsburgh · daily budget from Google Ads

Daily

$20

Weekly

$140

Monthly

$600

Selected period · 2026-02-09 → 2026-05-09

Ahead of pace (overspending) · +30%

$2,343 actual$1,800 expected

Week to date

$99 actual$120 expected

Month to date

$101 actual$180 expected

Search Campaign Health

Search Impression Share

13.7%

% of available impressions captured

Lost IS — Budget

9.3%

Demand missed due to underspend

Lost IS — Rank

77.2%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Pittsburgh)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

338

Answered

89%

301/338

Missed / Abandoned

4 calls

Voicemail

10% of calls

First-time Callers

61%

205 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Pittsburgh

YTD: 2026-01-01 → today

YTD Spend

$2,343.09

YTD Leads

Calls + Forms

YTD CPL

$195.26

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Pittsburgh	PA	151	83%
Newtown (Bucks Co.)	PA	18	100%
Washington	PA	15	87%
Carnegie	PA	7	86%
Greensburg	PA	6	83%
Harrisburg	PA	5	80%
Glenshaw	PA	4	100%
Boston	MA	4	75%
Tampa East	FL	4	100%
Syracuse	NY	4	100%
Richmond	VA	3	100%
Huntsville	AL	3	100%
McKeesport	PA	3	100%
Kittanning	PA	3	33%
Springdale	PA	3	100%

Running Keywords

Top 50 keywords by spend in this window

40 keywords

Keyword	Campaign	Spend	Conversions
window cleaning near me	Pittsburgh	$357.04	5.00
residential window cleaning	Pittsburgh	$222.92	10.00
pressure washing near me	Pittsburgh	$126.23	1.00
exterior house cleaning	Pittsburgh	$97.38	1.00
concrete pressure washing	Pittsburgh	$91.19	2.00
window cleaning for homes	Pittsburgh	$59.40	7.00
house washing service near me	Pittsburgh	$56.25	5.00
gutter cleaners near me	Pittsburgh	$54.76	1.00
deck cleaning service	Pittsburgh	$51.17	1.00
window cleaners near me	Pittsburgh	$46.18	2.00
office cleaning near me	Pittsburgh	$39.78	1.00
patio cleaning service	Pittsburgh	$36.37	3.00
professional window cleaning service	Pittsburgh	$35.40	0.00
driveway cleaning service	Pittsburgh	$28.68	0.00
window cleaning service	Pittsburgh	$28.31	0.00
roof cleaning service	Pittsburgh	$27.40	0.00
pressure washing service	Pittsburgh	$26.90	0.00
deck pressure washing	Pittsburgh	$24.03	0.00
house washing service	Pittsburgh	$19.61	0.00
gutter cleaning service near me	Pittsburgh	$17.80	0.00
house pressure washing	Pittsburgh	$17.41	0.00
commercial pressure washing near me	Pittsburgh	$15.02	0.00
roof algae removal	Pittsburgh	$9.90	0.00
shingle roof cleaning	Pittsburgh	$9.89	0.00
local window cleaning	Pittsburgh	$8.72	0.00
deck washing company	Pittsburgh	$7.02	0.00
clean gutters service	Pittsburgh	$6.54	0.00
concrete cleaning service	Pittsburgh	$6.33	0.00
residential window cleaners	Pittsburgh	$6.24	0.00
commercial power washing service	Pittsburgh	$6.09	0.00
local pressure washing	Pittsburgh	$6.07	0.00
clean wood deck	Pittsburgh	$6.05	0.00
roof cleaning service near me	Pittsburgh	$3.41	0.00
post construction window cleaning	Pittsburgh	$3.18	0.00
driveway pressure washing	Pittsburgh	$2.81	0.00
window cleaning company near me	Pittsburgh	$2.77	0.00
patio pressure washing	Pittsburgh	$2.76	0.00
clean concrete driveway	Pittsburgh	$2.69	0.00
window cleaning service near me	Pittsburgh	$1.36	0.00
business pressure washing service	Pittsburgh	$1.17	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Pittsburgh

37 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Pittsburgh	1,109	39,387	2.82%	$2.11	$2343.09	100.0%	$195.26

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard