Central Window Cleaning · KPI Dashboard

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

Some data sources failed:

Form leads sheet: Sheets read failed [429] All!A2:Q: { "error": { "code": 429, "message": "Quota exceeded for quota metric 'Read requests' and limit 'Read requests per minute' of service 'sheets.googleapis.com' for consumer 'project_number:990896517898'.", "status": "RESOURCE_EXHAUSTED", "details": [ { "@type": "type.googleapis.com/google.rpc.ErrorInfo", "reason": "RATE_LIMIT_EXCEEDED", "domain": "googleapis.com", "metadata": { "quota_limit_value": "300", "service": "sheets.googleapis.com", "consumer": "projects/990896517898", "quota_limit": "ReadRequestsPerMinutePerProject", "quota_location": "global", "quota_metric": "sheets.googleapis.com/read_requests", "quota_unit": "1/min/{project}" } }, { "@type": "type.googleapis.com/google.rpc.Help", "links": [ { "description": "Request a higher quota limit.", "url": "https://cloud.google.com/docs/quotas/help/request_increase" } ] } ] } }

PPC Performance Summary — All Locations

vs. 2026 ago: same 2026-02-13 → 2026-05-13 window prior year

Ad Spend

$36,008.42▲ 13%

Total Leads

35new

Cost Per Lead

$1,028.81new

Spend ÷ (forms + calls)

Click → Lead

0.2%

Leads ÷ Clicks

Avg CPC

$2.16

Year to Date — All Locations

Spend YTD

$48,284.92

Jan 1 → 2026-05-13

Leads YTD

Calls + form submissions

CPL YTD

$1,049.67

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

35new

Calls Answered (Ads+LSA)

94%

447/474 from CallRail

Avg Call Duration

1m 53s

CallRail (all channels)

Clicks

16,645

2.18% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

Date	Phone	Duration	Status
2026-04-15	(260) 413-9658	1:03	completed
2026-04-15	(216) 630-0048	6:13	completed
2026-04-15	(513) 604-1999	12:38	completed
2026-04-15	(330) 322-5784	1:01	completed
2026-04-16	(385) 381-9495	0:35	completed
2026-04-16	(330) 232-3131	8:25	completed
2026-04-16	(229) 348-6715	0:15	completed
2026-04-17	(440) 610-9316	2:03	completed
2026-04-17	(937) 429-5203	2:38	completed
2026-04-19	(419) 260-0715	0:13	completed
2026-04-20	(419) 283-6266	0:50	completed
2026-04-20	(419) 283-6266	0:23	completed
2026-04-20	(419) 345-8085	2:59	completed
2026-04-20	(440) 899-7676	1:25	completed
2026-04-20	(330) 347-4716	2:15	completed
2026-04-20	(434) 249-0289	1:36	completed
2026-04-21	(734) 585-8502	4:09	completed
2026-04-28	(419) 607-3323	0:15	completed
2026-05-03	(412) 352-8144	1:23	completed
2026-05-03	(248) 303-0176	1:06	completed
2026-05-04	(412) 480-9408	6:16	completed
2026-05-05	(412) 352-2538	3:29	completed
2026-05-07	(614) 499-6618	1:20	completed
2026-05-07	(412) 953-8421	0:27	completed
2026-05-08	(614) 589-0497	1:39	completed
2026-05-08	(216) 346-0523	1:05	completed
2026-05-08	(440) 759-1830	1:09	completed
2026-05-11	(412) 480-9408	2:48	completed
2026-05-11	(559) 905-5072	1:48	completed
2026-05-11	(260) 450-1150	0:40	completed
2026-05-12	(412) 760-7289	2:43	completed
2026-05-12	(412) 480-9408	3:24	completed
2026-05-12	(412) 831-8140	2:32	completed
2026-05-12	(440) 759-1830	1:37	completed
2026-05-13	(412) 805-4941	2:13	completed

Ad Spend Over Time

2026-02-13 → 2026-05-13

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

CPL by Market — Network Leaderboard

Network avg: $0.00

Switch to All Locations to populate the leaderboard.

Spend vs. Budget Pacing

All Locations · daily budget from Google Ads

Daily

$1,926

Weekly

$13,481

Monthly

$57,775

Selected period · 2026-02-13 → 2026-05-13

Behind pace (underspending) · -79%

$36,008 actual$173,325 expected

Week to date

$1,081 actual$5,778 expected

Month to date

$5,277 actual$25,036 expected

Search Campaign Health

Search Impression Share

24.2%

% of available impressions captured

Lost IS — Budget

18.1%

Demand missed due to underspend

Lost IS — Rank

57.9%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (All Locations)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

2,269

Answered

92%

2079/2269

Missed / Abandoned

50 calls

Voicemail

140

6% of calls

First-time Callers

65%

1468 unique

LSA Calls

261

Google Guaranteed

Calls by Channel

From CallRail source_name

Calls by Market

All markets · live CallRail

Market	Calls	Answered	LSA
Cleveland (All)	733	93%	67
Pittsburgh	338	88%	58
Columbus	242	91%	32
Cincinnati	191	89%	28
Toledo (Suburban)	172	92%	21
Indianapolis	95	91%	1
Akron	306	92%	39
Dayton	76	96%	14

Year-to-Date & Trend — All Locations

YTD: 2026-01-01 → today · YTD leads available per-market

YTD Spend

$48,284.92

YTD Leads

Per-market only

YTD CPL

$1,049.67

YTD Spend ÷ YTD Leads

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	264	94%
Pittsburgh	PA	179	84%
Akron	OH	107	90%
Columbus	OH	97	82%
Cincinnati	OH	87	89%
Willoughby	OH	73	96%
Indianapolis	IN	67	90%
Montrose (Cuyahoga Co.)	OH	59	100%
Toledo	OH	55	91%
Dayton	OH	51	94%
Berea	OH	32	94%
Elyria	OH	24	75%
Canton	OH	23	96%
Lorain	OH	21	86%
Trinity	OH	17	94%

Running Keywords

Top 50 keywords by spend in this window

50 keywords

Keyword	Campaign	Spend	Conversions
junk removal services	Ohio Junk Force \| Search \| BRMC 2026	$3292.05	87.17
junk haulers near me	Junk Removal - Leads - Search - AI Max	$2131.64	67.50
estate cleanout services near me	Estate Cleanout - Leads - Search - Jan 13, 2026 - AI Max	$1344.00	19.00
junkluggers cost	Search - Price Estimators - Oct 6, 2025	$581.25	12.33
junk removal cost	Search - Price Estimators - Oct 6, 2025	$526.26	4.00
junk removal near me	Junk Removal - Leads - Search - AI Max	$507.43	19.50
window cleaning near me	Pittsburgh	$426.16	6.00
junk removal cleveland	Ohio Junk Force \| Search \| BRMC 2026	$407.16	9.00
junk removal near me	Ohio Junk Force \| Search \| BRMC 2026	$391.38	9.50
furniture removals near me	DPM \| OJF Services	$363.82	9.00
old furniture pickup	Ohio Junk Force \| Search \| BRMC 2026	$331.39	12.00
old appliance pickup	Ohio Junk Force \| Search \| BRMC 2026	$300.74	6.00
wood debris removal	Ohio Junk Force \| Search \| BRMC 2026	$294.23	9.33
remove old refrigerator	Ohio Junk Force \| Search \| BRMC 2026	$285.58	10.00
house cleanout services	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$265.55	2.00
window cleaning near me	Columbus	$236.95	10.00
hot tub removal	Ohio Junk Force \| Search \| BRMC 2026	$235.17	12.00
window cleaning near me	Akron	$225.63	6.00
residential window cleaning	Pittsburgh	$222.92	10.00
pressure washing service	Cleveland East	$203.43	3.00
household junk removal	Ohio Junk Force \| Search \| BRMC 2026	$193.71	7.00
yard debris pick up	DPM \| OJF Services	$193.26	5.00
window cleaning company	Cincinnati	$192.10	7.00
furniture removal near me	Ohio Junk Force \| Search \| BRMC 2026	$186.57	6.00
office cleaning near me	Indianapolis	$180.67	23.00
commercial window cleaners near me	Columbus	$180.20	11.00
fence removal	Ohio Junk Force \| Search \| BRMC 2026	$177.81	4.50
construction material removal	Ohio Junk Force \| Search \| BRMC 2026	$174.22	5.83
residential window cleaning	Columbus	$167.35	6.00
window cleaning company	Columbus	$154.72	13.00
office cleaning near me	Columbus	$154.52	9.00
book furniture pickup	Ohio Junk Force \| Search \| BRMC 2026	$154.47	4.00
property cleanout service	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$147.36	3.00
junk removal akron	Ohio Junk Force \| Search \| BRMC 2026	$147.29	2.00
piano removal near me	Search - Price Estimators - Oct 6, 2025	$147.23	1.00
old couch pickup	Ohio Junk Force \| Search \| BRMC 2026	$142.86	2.50
residential window cleaning	Cincinnati	$142.19	3.00
window cleaning company	Cleveland Central	$141.72	3.00
bulky furniture removal	Ohio Junk Force \| Search \| BRMC 2026	$140.10	3.00
estate junk removal	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$139.43	3.00
window cleaning company	Akron	$138.14	4.00
mattress haul away	Ohio Junk Force \| Search \| BRMC 2026	$138.01	2.00
pressure washing service	Cincinnati	$137.36	9.00
pressure washing service	Toledo	$134.10	2.00
pressure washing near me	Pittsburgh	$133.43	3.00
demolition cleanup service	Ohio Junk Force \| Search \| BRMC 2026	$130.34	4.00
residential window cleaning	Cleveland South	$128.48	2.00
mattress removal near me	Ohio Junk Force \| Search \| BRMC 2026	$128.02	2.00
furniture haul away	Ohio Junk Force \| Search \| BRMC 2026	$125.82	4.50
got junk pricing	Ohio Junk Force \| Search \| BRMC 2026	$123.29	1.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

No data.

Campaign Summary — All Locations

1009 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Ohio Junk Force \| Search \| BRMC 2026	2,796	70,665	3.96%	$3.95	$11057.01	30.7%	$1028.81
Junk Removal - Leads - Search - AI Max	524	8,494	6.17%	$5.24	$2746.78	7.6%	$1028.81
Pittsburgh	1,126	39,834	2.83%	$2.17	$2440.51	6.8%	$1028.81
Columbus	816	10,196	8.00%	$2.39	$1951.07	5.4%	$1028.81
Search - Price Estimators - Oct 6, 2025	352	5,928	5.94%	$5.30	$1864.26	5.2%	$1028.81
Akron	587	30,346	1.93%	$2.61	$1534.55	4.3%	$1028.81
Estate Cleanout - Leads - Search - Jan 13, 2026 - AI Max	242	3,570	6.78%	$6.13	$1484.10	4.1%	$1028.81
OJF \| Display \| March 2026 (BRMC)	3,911	417,303	0.94%	$0.29	$1141.56	3.2%	$1028.81
High Value Services- Estate	939	65,149	1.44%	$1.20	$1124.89	3.1%	$1028.81
Cincinnati	170	2,897	5.87%	$5.76	$979.67	2.7%	$1028.81
Cleveland East	174	2,407	7.23%	$5.41	$941.25	2.6%	$1028.81
Toledo	158	2,138	7.39%	$5.72	$904.52	2.5%	$1028.81
Indianapolis	193	2,091	9.23%	$4.65	$897.22	2.5%	$1028.81
Cleveland West	185	2,150	8.60%	$4.52	$835.79	2.3%	$1028.81
DPM \| OJF Services	173	3,350	5.16%	$4.83	$835.03	2.3%	$1028.81
Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	237	6,461	3.67%	$3.45	$816.66	2.3%	$1028.81
Sit Means Sit Cleveland-BRMC \| Search \| Leads	329	9,495	3.46%	$2.20	$724.53	2.0%	$1028.81
Cleveland South	58	970	5.98%	$9.61	$557.64	1.5%	$1028.81
Dayton	221	11,082	1.99%	$2.48	$548.03	1.5%	$1028.81
Cleveland Central	95	839	11.32%	$5.66	$537.41	1.5%	$1028.81
Akron Leads-Performance Max	964	17,358	5.55%	$0.48	$459.15	1.3%	$1028.81
SD-Performance Max- Top Running Service #2	1,265	24,868	5.09%	$0.35	$438.79	1.2%	$1028.81
Fort Wayne	69	962	7.17%	$5.71	$393.74	1.1%	$1028.81
Akron \| Display	145	2,481	5.84%	$0.81	$116.90	0.3%	$1028.81
Pittsburgh \| Display	135	2,436	5.54%	$0.81	$109.81	0.3%	$1028.81
Cleveland Central \| Display	140	1,748	8.01%	$0.74	$102.95	0.3%	$1028.81
SD-Junk Terms- Search Campaign	148	5,459	2.71%	$0.58	$85.18	0.2%	$1028.81
Cleveland East \| Display	57	831	6.86%	$0.91	$51.88	0.1%	$1028.81
Cincinnati \| Display	55	1,466	3.75%	$0.92	$50.70	0.1%	$1028.81
Cleveland West \| Display	63	1,132	5.57%	$0.78	$48.97	0.1%	$1028.81
Toledo \| Display	48	1,190	4.03%	$0.97	$46.71	0.1%	$1028.81
Columbus \| Display	63	2,003	3.15%	$0.73	$46.23	0.1%	$1028.81
Display BRMC Campaign	59	1,411	4.18%	$0.68	$39.94	0.1%	$1028.81
OJF \| Retargeting Display \| March 2026	45	1,186	3.79%	$0.78	$34.97	0.1%	$1028.81
Cleveland South \| Display	34	1,562	2.18%	$0.61	$20.65	0.1%	$1028.81
Indianapolis \| Display	27	464	5.82%	$0.73	$19.68	0.1%	$1028.81
Dayton \| Display	17	493	3.45%	$0.61	$10.41	0.0%	$1028.81
Fort Wayne \| Display	25	1,377	1.82%	$0.37	$9.28	0.0%	$1028.81

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard