Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
Cleveland Central · 2026-02-13 → 2026-05-13 · Generated by BRMC
Some data sources failed:
- Call leads sheet: Sheets read failed [429] Cleveland Central!A2:G: { "error": { "code": 429, "message": "Quota exceeded for quota metric 'Read requests' and limit 'Read requests per minute' of service 'sheets.googleapis.com' for consumer 'project_number:990896517898'.", "status": "RESOURCE_EXHAUSTED", "details": [ { "@type": "type.googleapis.com/google.rpc.ErrorInfo", "reason": "RATE_LIMIT_EXCEEDED", "domain": "googleapis.com", "metadata": { "quota_metric": "sheets.googleapis.com/read_requests", "quota_unit": "1/min/{project}", "quota_location": "global", "quota_limit_value": "300", "service": "sheets.googleapis.com", "consumer": "projects/990896517898", "quota_limit": "ReadRequestsPerMinutePerProject" } }, { "@type": "type.googleapis.com/google.rpc.Help", "links": [ { "description": "Request a higher quota limit.", "url": "https://cloud.google.com/docs/quotas/help/request_increase" } ] } ] } }
- Form leads sheet: Sheets read failed [429] Cle Central!A2:Q: { "error": { "code": 429, "message": "Quota exceeded for quota metric 'Read requests' and limit 'Read requests per minute' of service 'sheets.googleapis.com' for consumer 'project_number:990896517898'.", "status": "RESOURCE_EXHAUSTED", "details": [ { "@type": "type.googleapis.com/google.rpc.ErrorInfo", "reason": "RATE_LIMIT_EXCEEDED", "domain": "googleapis.com", "metadata": { "quota_unit": "1/min/{project}", "quota_location": "global", "quota_limit_value": "300", "consumer": "projects/990896517898", "service": "sheets.googleapis.com", "quota_limit": "ReadRequestsPerMinutePerProject", "quota_metric": "sheets.googleapis.com/read_requests" } }, { "@type": "type.googleapis.com/google.rpc.Help", "links": [ { "description": "Request a higher quota limit.", "url": "https://cloud.google.com/docs/quotas/help/request_increase" } ] } ] } }
PPC Performance Summary — Cleveland Central
vs. 2026 ago: same 2026-02-13 → 2026-05-13 window prior yearAd Spend
Total Leads
Cost Per Lead
Spend ÷ (forms + calls)
Click → Lead
Leads ÷ Clicks
Avg CPC
Year to Date — Cleveland Central
Spend YTD
Jan 1 → 2026-05-13
Leads YTD
Calls + form submissions
CPL YTD
Spend ÷ leads · year to date
ROAS
Coming soon · pending revenue integration
Lead Quality
Form Submissions
Phone Calls
Calls Answered (Ads+LSA)
46/47 from CallRail
Avg Call Duration
CallRail (all channels)
Clicks
11.32% CTR
Recent Form Leads
Recent Call Leads
Ad Spend Over Time
2026-02-13 → 2026-05-13Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearSpend vs. Budget Pacing
Cleveland Central · daily budget from Google AdsDaily
$25
Weekly
$175
Monthly
$750
Selected period · 2026-02-13 → 2026-05-13
Behind pace (underspending) · -76%Week to date
Month to date
Search Campaign Health
Search Impression Share
% of available impressions captured
Lost IS — Budget
Demand missed due to underspend
Lost IS — Rank
Demand missed due to ad rank
Spend by Match Type
Broad / Phrase / ExactAd Schedule — When Ads Are Serving (Cleveland Central)
Day-of-week × hour · Google AdsCall Volume Heatmap
Day-of-week × hour · CallRail (current view)CallRail Health — Live
Lead totals come from our tracking sheets · CallRail powers call quality + LSATotal Calls
Answered
428/470
Missed / Abandoned
13 calls
Voicemail
6% of calls
First-time Callers
304 unique
LSA Calls
Google Guaranteed
Calls by Channel
From CallRail source_nameYear-to-Date & Trend — Cleveland Central
YTD: 2026-01-01 → todayYTD Spend
YTD Leads
Calls + Forms
YTD CPL
YTD Spend ÷ YTD Leads
6-Month CPL Trend
Bars = leads · Line = CPLTop Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| Cleveland | OH | 119 | 92% |
| Berea | OH | 20 | 95% |
| Willoughby | OH | 17 | 82% |
| Dallas | TX | 12 | 92% |
| Elyria | OH | 11 | 64% |
| Montrose (Cuyahoga Co.) | OH | 9 | 100% |
| Columbus | OH | 9 | 56% |
| Pittsburgh | PA | 9 | 78% |
| Akron | OH | 9 | 78% |
| Painesville | OH | 7 | 86% |
| Independence | OH | 7 | 71% |
| Canton | OH | 7 | 86% |
| Cincinnati | OH | 6 | 100% |
| Memphis | TN | 6 | 100% |
| Hillcrest | OH | 5 | 80% |
Running Keywords
Top 50 keywords by spend in this window
| Keyword | Campaign | Spend | Conversions |
|---|---|---|---|
| window cleaning company | Cleveland Central | $141.72 | 3.00 |
| window cleaning for homes | Cleveland Central | $77.98 | 1.00 |
| office cleaning near me | Cleveland Central | $49.94 | 0.00 |
| best pressure washing company | Cleveland Central | $42.32 | 3.00 |
| commercial pressure washing near me | Cleveland Central | $36.08 | 5.00 |
| building pressure washing service | Cleveland Central | $35.33 | 0.00 |
| exterior house cleaning service | Cleveland Central | $34.17 | 0.00 |
| pressure washing service | Cleveland Central | $29.49 | 0.00 |
| local window cleaning | Cleveland Central | $25.55 | 0.00 |
| gutter cleaning service near me | Cleveland Central | $22.83 | 0.00 |
| window cleaning service near me | Cleveland Central | $19.82 | 0.00 |
| window cleaning near me | Cleveland Central | $12.83 | 0.00 |
| house washing service | Cleveland Central | $3.28 | 0.00 |
| professional house washing service | Cleveland Central | $3.10 | 0.00 |
| high rise window cleaning | Cleveland Central | $2.97 | 0.00 |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsCampaign Summary — Cleveland Central
42 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Cleveland Central | 95 | 839 | 11.32% | $5.66 | $537.41 | 100.0% | — |

