Central Window Cleaning
BRMC

Date Range

Last 7 daysLast 30 daysLast 90 days
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Markets

All LocationsCleveland (All)PittsburghColumbusCincinnatiToledo (Suburban)IndianapolisAkronDayton
Drill-downs:Cleveland CentralCleveland EastCleveland SouthCleveland WestFort Wayne

PPC Performance Summary — Cleveland East

vs. 2026 ago: same 2026-02-13 → 2026-05-13 window prior year

Ad Spend

$941.25new

Total Leads

5new

Cost Per Lead

$188.25new

Spend ÷ (forms + calls)

Click → Lead

2.9%

Leads ÷ Clicks

Avg CPC

$5.41

Year to Date — Cleveland East

Spend YTD

$941.25

Jan 1 → 2026-05-13

Leads YTD

5

Calls + form submissions

CPL YTD

$188.25

Spend ÷ leads · year to date

ROAS

$0

Coming soon · pending revenue integration

Lead Quality

Form Submissions

4new

Phone Calls

1new

Calls Answered (Ads+LSA)

95%

36/38 from CallRail

Avg Call Duration

2m 35s

CallRail (all channels)

Clicks

174

7.23% CTR

Recent Form Leads

DateNameServiceSource
2026-03-31Saralene Oakley—Google Ads - Cleveland East
2026-04-07Tay Whitmore—Google Ads - Cleveland East
2026-04-10Laura Gillespie—Google Ads - Cleveland East
2026-04-19Richard Hronek—Google Ads - Cleveland West

Recent Call Leads

DatePhoneDurationStatus
2026-04-20(330) 347-47162:15completed

Ad Spend Over Time

2026-02-13 → 2026-05-13

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year
Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland East · daily budget from Google Ads

Daily

$35

Weekly

$245

Monthly

$1,050

Selected period · 2026-02-13 → 2026-05-13

Behind pace (underspending) · -70%
$941 actual$3,150 expected

Week to date

$0 actual$105 expected

Month to date

$189 actual$455 expected

Search Campaign Health

Search Impression Share

22.3%

% of available impressions captured

Lost IS — Budget

13.8%

Demand missed due to underspend

Lost IS — Rank

63.9%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland East)

Day-of-week × hour · Google Ads
0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Less
MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)
0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Less
MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

81

Answered

96%

78/81

Missed / Abandoned

2%

2 calls

Voicemail

1

1% of calls

First-time Callers

64%

52 unique

LSA Calls

26

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland East

YTD: 2026-01-01 → today

YTD Spend

$941.25

YTD Leads

5

Calls + Forms

YTD CPL

$188.25

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location
CityStateCallsAnswered
ClevelandOH3297%
WilloughbyOH12100%
Montrose (Cuyahoga Co.)OH5100%
Chagrin FallsOH3100%
WarrenOH3100%
PainesvilleOH367%
McKeesportPA367%
Chicago (Schiller Park)IL2100%
NewtonMA2100%
AkronOH1100%
Olmsted FallsOH1100%
TrumbullOH1100%
North RoyaltonOH1100%
ElyriaOH1100%
HoustonTX1100%

Running Keywords

Top 50 keywords by spend in this window

27 keywords
KeywordCampaignSpendConversions
pressure washing serviceCleveland East$203.433.00
house window cleaningCleveland East$98.902.00
window cleaning near meCleveland East$90.340.00
residential window cleaningCleveland East$56.062.00
residential window cleanersCleveland East$53.170.00
gutter cleaning serviceCleveland East$46.711.00
local pressure washing companyCleveland East$38.920.00
clean concrete drivewayCleveland East$36.500.00
house washing service near meCleveland East$36.301.00
professional house washing serviceCleveland East$32.910.00
best pressure washing companyCleveland East$29.950.00
roof algae removalCleveland East$27.120.00
window cleaning companyCleveland East$26.640.00
shingle roof cleaningCleveland East$26.530.00
pressure washing near meCleveland East$19.730.00
local pressure washingCleveland East$18.761.00
house pressure washingCleveland East$18.730.00
office cleaning near meCleveland East$16.841.00
gutter cleaning near meCleveland East$13.720.00
exterior house cleaningCleveland East$12.910.00
window cleaners near meCleveland East$10.590.00
professional roof cleaningCleveland East$10.490.00
professional gutter cleaningCleveland East$6.120.00
residential gutter cleaningCleveland East$5.050.00
professional house washingCleveland East$2.771.00
professional gutter cleaning serviceCleveland East$1.110.00
window cleaning for homesCleveland East$0.960.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland East

33 rows
CampaignClicksImpressionsCTRAvg CPCSpendSpend ShareAllocated CPL
Cleveland East1742,4077.23%$5.41$941.25100.0%$188.25