Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Columbus

vs. 2026 ago: same 2026-02-13 → 2026-05-13 window prior year

Ad Spend

$1,951.07new

Total Leads

23new

Cost Per Lead

$84.83new

Spend ÷ (forms + calls)

Click → Lead

2.8%

Leads ÷ Clicks

Avg CPC

$2.39

Year to Date — Columbus

Spend YTD

$1,951.07

Jan 1 → 2026-05-13

Leads YTD

Calls + form submissions

CPL YTD

$84.83

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

18new

Phone Calls

5new

Calls Answered (Ads+LSA)

97%

63/65 from CallRail

Avg Call Duration

1m 54s

CallRail (all channels)

Clicks

816

8.00% CTR

Recent Form Leads

Date	Name	Service	Source
2026-03-27	Mohamed Bah	—	Google Ads - Columbus
2026-03-30	Dianna Roll	—	Google Ads - Columbus
2026-04-01	Maria Rankin	—	Google Ads - Columbus
2026-04-03	Casey T	—	Google Ads - Columbus
2026-04-04	Jessica Rodriguez	—	Google Ads - Columbus
2026-04-06	GARY MUSSETT	—	Google Ads - Columbus
2026-04-06	Elizabeth Gibson	—	Google Ads - Columbus
2026-04-06	Diemci Exavier	—	Google Ads - Columbus
2026-04-09	Bob Rioch	—	Google Ads - Columbus
2026-04-09	Ross DeVore	—	Google Ads - Columbus
2026-04-09	Kenneth Furry-Mongold	—	Google Ads - Columbus
2026-04-12	Felander Alphazin	—	Google Ads - Columbus
2026-04-13	Linda Matlock	—	Google Ads - Columbus
2026-04-15	Mariline Thomas	—	Google Ads - Columbus
2026-04-15	Glexis Del Valle Gómez Rivas	—	Google Ads - Columbus
2026-04-20	CHRIS LOVE	—	Google Ads - Columbus
2026-05-07	Shannon Frizzell	—	Google Ads - Columbus
2026-05-07	Mary Anunobi	—	Google Ads - Columbus

Recent Call Leads

Date	Phone	Duration	Status
2026-04-16	(385) 381-9495	0:35	completed
2026-05-03	(248) 303-0176	1:06	completed
2026-05-07	(614) 499-6618	1:20	completed
2026-05-08	(614) 589-0497	1:39	completed
2026-05-11	(559) 905-5072	1:48	completed

Ad Spend Over Time

2026-02-13 → 2026-05-13

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Columbus · daily budget from Google Ads

Daily

$25

Weekly

$175

Monthly

$750

Selected period · 2026-02-13 → 2026-05-13

Behind pace (underspending) · -13%

$1,951 actual$2,250 expected

Week to date

$51 actual$75 expected

Month to date

$122 actual$325 expected

Search Campaign Health

Search Impression Share

11.9%

% of available impressions captured

Lost IS — Budget

18.1%

Demand missed due to underspend

Lost IS — Rank

70.6%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Columbus)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

242

Answered

91%

221/242

Missed / Abandoned

4 calls

Voicemail

7% of calls

First-time Callers

64%

156 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Columbus

YTD: 2026-01-01 → today

YTD Spend

$1,951.07

YTD Leads

Calls + Forms

YTD CPL

$84.83

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Columbus	OH	80	85%
Spartanburg	SC	10	100%
Cleveland	OH	8	100%
Newark	OH	8	88%
Montrose (Cuyahoga Co.)	OH	7	100%
Cincinnati	OH	7	100%
Canal Winchester	OH	6	100%
Willoughby	OH	5	100%
Lancaster	OH	4	100%
Dublin	OH	4	100%
Kalamazoo	MI	3	100%
Plain City	OH	3	100%
Worthington	OH	3	100%
Pataskala	OH	3	33%
Hamilton	OH	3	100%

Running Keywords

Top 50 keywords by spend in this window

42 keywords

Keyword	Campaign	Spend	Conversions
window cleaning near me	Columbus	$236.95	10.00
commercial window cleaners near me	Columbus	$180.20	11.00
residential window cleaning	Columbus	$167.35	6.00
window cleaning company	Columbus	$154.72	13.00
office cleaning near me	Columbus	$154.52	9.00
exterior house cleaning	Columbus	$115.08	7.00
pressure washing near me	Columbus	$109.39	1.00
window cleaners near me	Columbus	$100.78	4.00
driveway pressure washing	Columbus	$88.12	0.00
exterior house cleaning service	Columbus	$79.61	5.00
house washing service	Columbus	$65.17	2.00
commercial pressure washing near me	Columbus	$54.40	4.00
patio cleaning service	Columbus	$48.98	2.00
concrete cleaning service	Columbus	$46.70	0.00
gutter cleaning service	Columbus	$46.03	2.00
pressure washing service	Columbus	$45.94	0.00
window cleaning service	Columbus	$35.33	0.00
clean concrete driveway	Columbus	$26.71	0.00
roof cleaning service	Columbus	$25.08	0.00
pressure washing for houses	Columbus	$24.62	0.00
deck pressure washing	Columbus	$20.34	0.00
clean gutters service	Columbus	$17.70	0.00
shingle roof cleaning	Columbus	$14.11	1.00
high rise window cleaning	Columbus	$10.14	0.00
clean wood deck	Columbus	$9.73	0.00
soft wash siding cleaning	Columbus	$9.55	1.00
commercial construction cleaning	Columbus	$6.77	0.00
house pressure washing	Columbus	$6.24	0.00
concrete pressure washing	Columbus	$5.70	1.00
soft wash roof cleaning	Columbus	$5.62	0.00
patio pressure washing	Columbus	$5.50	0.00
gutter cleaning service near me	Columbus	$4.87	0.00
business pressure washing service	Columbus	$4.68	0.00
house washing service near me	Columbus	$4.61	1.00
commercial pressure washing service	Columbus	$4.18	0.00
deck cleaning service	Columbus	$3.75	0.00
building pressure washing	Columbus	$3.34	0.00
commercial power washing service	Columbus	$3.31	3.00
gutter cleaning near me	Columbus	$2.50	0.00
house window cleaning	Columbus	$1.62	0.00
commercial storefront cleaning	Columbus	$1.11	0.00
professional window cleaning	Columbus	$0.01	1.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Columbus

42 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Columbus	816	10,196	8.00%	$2.39	$1951.07	100.0%	$84.83

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard