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All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

Some data sources failed:

Form leads sheet: Sheets read failed [429] Toledo!A2:Q: { "error": { "code": 429, "message": "Quota exceeded for quota metric 'Read requests' and limit 'Read requests per minute' of service 'sheets.googleapis.com' for consumer 'project_number:990896517898'.", "status": "RESOURCE_EXHAUSTED", "details": [ { "@type": "type.googleapis.com/google.rpc.ErrorInfo", "reason": "RATE_LIMIT_EXCEEDED", "domain": "googleapis.com", "metadata": { "service": "sheets.googleapis.com", "quota_limit": "ReadRequestsPerMinutePerProject", "quota_unit": "1/min/{project}", "consumer": "projects/990896517898", "quota_limit_value": "300", "quota_location": "global", "quota_metric": "sheets.googleapis.com/read_requests" } }, { "@type": "type.googleapis.com/google.rpc.Help", "links": [ { "description": "Request a higher quota limit.", "url": "https://cloud.google.com/docs/quotas/help/request_increase" } ] } ] } }

PPC Performance Summary — Toledo (Suburban)

vs. 2026 ago: same 2026-02-13 → 2026-05-13 window prior year

Ad Spend

$904.52new

Total Leads

6new

Cost Per Lead

$150.75new

Spend ÷ (forms + calls)

Click → Lead

3.8%

Leads ÷ Clicks

Avg CPC

$5.72

Year to Date — Toledo (Suburban)

Spend YTD

$904.52

Jan 1 → 2026-05-13

Leads YTD

Calls + form submissions

CPL YTD

$150.75

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

6new

Calls Answered (Ads+LSA)

97%

32/33 from CallRail

Avg Call Duration

1m 34s

CallRail (all channels)

Clicks

158

7.39% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

Date	Phone	Duration	Status
2026-04-19	(419) 260-0715	0:13	completed
2026-04-20	(419) 283-6266	0:50	completed
2026-04-20	(419) 283-6266	0:23	completed
2026-04-20	(419) 345-8085	2:59	completed
2026-04-21	(734) 585-8502	4:09	completed
2026-04-28	(419) 607-3323	0:15	completed

Ad Spend Over Time

2026-02-13 → 2026-05-13

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Toledo (Suburban) · daily budget from Google Ads

Daily

$25

Weekly

$175

Monthly

$750

Selected period · 2026-02-13 → 2026-05-13

Behind pace (underspending) · -60%

$905 actual$2,250 expected

Week to date

$1 actual$75 expected

Month to date

$1 actual$325 expected

Search Campaign Health

Search Impression Share

24.6%

% of available impressions captured

Lost IS — Budget

31.4%

Demand missed due to underspend

Lost IS — Rank

44.0%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Toledo (Suburban))

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

172

Answered

92%

159/172

Missed / Abandoned

4 calls

Voicemail

5% of calls

First-time Callers

64%

110 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Toledo (Suburban)

YTD: 2026-01-01 → today

YTD Spend

$904.52

YTD Leads

Calls + Forms

YTD CPL

$150.75

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Toledo	OH	47	89%
Cleveland	OH	13	92%
Ann Arbor	MI	8	100%
Sandusky	OH	4	75%
Montrose (Cuyahoga Co.)	OH	4	100%
Fort Myers	FL	4	100%
Willoughby	OH	4	100%
Ada	OH	3	100%
Phoenix	AZ	3	67%
Richardson	TX	3	100%
Washington	NC	3	100%
Payne	OH	3	100%
Nashville	TN	3	67%
Findlay	OH	2	100%
Monroe	MI	2	100%

Running Keywords

Top 50 keywords by spend in this window

29 keywords

Keyword	Campaign	Spend	Conversions
pressure washing service	Toledo	$134.10	2.00
window cleaning company	Toledo	$113.13	0.00
gutter cleaning service	Toledo	$95.49	0.00
pressure washing near me	Toledo	$63.83	1.00
window cleaning near me	Toledo	$55.40	1.00
professional house washing service	Toledo	$47.01	0.00
exterior house cleaning	Toledo	$46.96	0.00
gutter cleaning near me	Toledo	$44.53	0.00
house pressure washing	Toledo	$43.73	3.00
office cleaning near me	Toledo	$41.85	1.00
professional roof cleaning	Toledo	$35.57	1.00
window cleaning service near me	Toledo	$33.77	0.00
local gutter cleaning	Toledo	$31.35	0.00
residential window cleaners	Toledo	$24.94	0.00
professional house washing	Toledo	$22.27	3.00
pressure washing service near me	Toledo	$16.90	0.00
building pressure washing service	Toledo	$11.19	0.00
professional window cleaning service	Toledo	$8.54	0.00
deck pressure washing	Toledo	$5.96	0.00
roof algae removal	Toledo	$4.86	0.00
roof algae removal service	Toledo	$4.80	0.00
best pressure washing company	Toledo	$3.94	0.00
local pressure washing	Toledo	$3.44	0.00
pressure washing for houses	Toledo	$2.95	0.00
professional pressure washing	Toledo	$2.53	0.00
shingle roof cleaning	Toledo	$1.68	0.00
house window cleaning	Toledo	$1.50	0.00
window cleaning for homes	Toledo	$1.48	0.00
window cleaning service	Toledo	$0.83	1.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

No data.

Campaign Summary — Toledo (Suburban)

41 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Toledo	158	2,138	7.39%	$5.72	$904.52	100.0%	$150.75

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard