Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Akron

vs. 2026 ago: same 2026-03-31 → 2026-06-28 window prior year

Ad Spend

$1,730.71new

Total Leads

24new

Cost Per Lead

$72.11new

Spend ÷ (forms + calls)

Click → Lead

2.7%

Leads ÷ Clicks

Avg CPC

$1.97

Year to Date — Akron

Spend YTD

$2,125.81

Jan 1 → 2026-06-28

Leads YTD

Calls + form submissions

CPL YTD

$85.03

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

5new

Phone Calls

19new

Calls Answered (Ads+LSA)

87%

92/106 from CallRail

Avg Call Duration

1m 33s

CallRail (all channels)

Clicks

879

1.98% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-03	Debbie Cahill	Window Cleaning	Google Ads - Akron
2026-04-24	Marilyn Clark	—	Google Ads - Akron
2026-05-06	Susan Helke	—	Google Ads - Akron
2026-05-06	Annette Ruby	—	Google Ads - Akron
2026-06-20	Jill Kidwell	—	Google Ads - Akron

Recent Call Leads

Date	Phone	Duration	Status
2026-04-16	(330) 232-3131	8:25	completed
2026-04-16	(229) 348-6715	0:15	completed
2026-05-08	(216) 346-0523	1:05	completed
2026-05-18	(330) 819-6968	5:01	completed
2026-05-19	(254) 595-9593	0:15	completed
2026-05-20	(330) 212-9729	3:09	completed
2026-05-20	(330) 212-9729	0:10	completed
2026-05-21	(330) 606-6177	9:34	completed
2026-05-27	(330) 701-2511	4:28	completed
2026-05-28	(330) 351-5370	0:33	completed
2026-05-29	(216) 213-9224	1:09	completed
2026-05-30	(330) 620-4136	1:19	completed
2026-06-01	(330) 929-3013	1:42	completed
2026-06-05	(313) 318-5576	0:09	completed
2026-06-11	(330) 618-4445	6:01	completed
2026-06-17	(440) 897-9231	1:42	completed
2026-06-19	(330) 417-6011	1:00	completed
2026-06-25	(216) 513-2098	2:05	completed
2026-06-26	(216) 334-6595	0:06	completed

Ad Spend Over Time

2026-03-31 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Akron · daily budget from Google Ads

Daily

$20

Weekly

$140

Monthly

$600

Selected period · 2026-03-31 → 2026-06-28

On pace · -4%

$1,731 actual$1,800 expected

Week to date

$83 actual$140 expected

Month to date

$261 actual$560 expected

Search Campaign Health

Search Impression Share

12.1%

% of available impressions captured

Lost IS — Budget

2.4%

Demand missed due to underspend

Lost IS — Rank

85.6%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Akron)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

412

Answered

89%

365/412

Missed / Abandoned

6 calls

Voicemail

10% of calls

First-time Callers

61%

252 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Akron

YTD: 2026-01-01 → today

YTD Spend

$2,125.81

YTD Leads

Calls + Forms

YTD CPL

$85.03

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Akron	OH	128	88%
Cleveland	OH	58	88%
Canton	OH	24	79%
Willoughby	OH	20	100%
Kent	OH	13	92%
Youngstown	OH	10	100%
Warren	OH	7	71%
Ravenna	OH	5	80%
Appleton	WI	4	75%
Terrell	TX	4	75%
New Philadelphia	OH	4	75%
North Canton	OH	4	75%
Medina	OH	3	67%
Massillon	OH	3	100%
Wadsworth	OH	3	67%

Running Keywords

Top 50 keywords by spend in this window

34 keywords

Keyword	Campaign	Spend	Conversions
window cleaning company	Akron	$203.59	6.00
window cleaning near me	Akron	$197.58	7.00
gutter cleaning service	Akron	$89.79	0.00
pressure washing service	Akron	$85.40	0.00
residential window cleaning	Akron	$63.38	0.00
pressure washing near me	Akron	$56.49	0.00
professional window cleaning service	Akron	$56.36	0.00
exterior house cleaning	Akron	$43.98	1.00
window cleaners near me	Akron	$39.07	0.00
concrete pressure washing	Akron	$38.63	0.00
house washing service near me	Akron	$37.94	0.00
building pressure washing service	Akron	$37.66	0.00
soft wash roof cleaning	Akron	$36.57	0.00
window cleaning for homes	Akron	$36.54	2.00
gutter cleaning near me	Akron	$35.95	0.00
local window cleaning	Akron	$28.40	0.00
shingle roof cleaning	Akron	$27.72	2.00
window cleaning service	Akron	$20.93	0.00
commercial storefront cleaning	Akron	$14.78	0.00
professional house washing service	Akron	$13.27	0.00
roof algae removal	Akron	$13.11	1.00
clean wood deck	Akron	$12.92	0.00
patio cleaning service	Akron	$12.19	0.00
deck pressure washing	Akron	$12.07	0.00
professional pressure washing	Akron	$6.88	0.00
best window cleaning company	Akron	$6.08	0.00
office cleaning near me	Akron	$5.95	0.00
building pressure washing	Akron	$5.64	0.00
high rise window cleaning	Akron	$5.42	0.00
gutter cleaners near me	Akron	$4.97	1.00
safe roof cleaning	Akron	$4.35	0.00
concrete cleaning service	Akron	$4.05	0.00
clean concrete driveway	Akron	$3.71	0.00
residential window cleaners	Akron	$3.05	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Akron

81 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Akron	879	44,374	1.98%	$1.97	$1730.71	100.0%	$72.11

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard