Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
All Locations · 2026-03-31 → 2026-06-28 · Generated by BRMC
PPC Performance Summary — All Locations
vs. 2026 ago: same 2026-03-31 → 2026-06-28 window prior yearAd Spend
$44,945.98▲ 11%
Total Leads
286new
Cost Per Lead
$157.15new
Spend ÷ (forms + calls)
Click → Lead
1.6%
Leads ÷ Clicks
Avg CPC
$2.57
Year to Date — All Locations
Spend YTD
$70,989.83
Jan 1 → 2026-06-28
Leads YTD
285
Calls + form submissions
CPL YTD
$249.09
Spend ÷ leads · year to date
ROAS
$0
Coming soon · pending revenue integration
Lead Quality
Form Submissions
117new
Phone Calls
169new
Calls Answered (Ads+LSA)
93%
535/574 from CallRail
Avg Call Duration
2m 13s
CallRail (all channels)
Clicks
17,463
1.90% CTR
Recent Form Leads
| Date | Name | Service | Source |
|---|---|---|---|
| 2026-03-31 | Crystal Hamilton | "Power Washing, Concrete Cleaning" | Google Ads - Cleveland West |
| 2026-03-31 | Bob Robers | Window Cleaning | Google Ads - Cincinnati |
| 2026-03-31 | Saralene Oakley | Window Cleaning | Google Ads - Cleveland East |
| 2026-03-31 | Mark Holloway | "Window Cleaning, Power Washing, Gutter Cleaning" | Google Ads - Toledo |
| 2026-04-01 | Maria Rankin | Window Cleaning | Google Ads - Columbus |
| 2026-04-02 | Hans-dieter Glaubke | — | Google Ads - Cincinnati |
| 2026-04-02 | Karen Arnett | — | Google Ads - Indianapolis |
| 2026-04-03 | Debbie Cahill | Window Cleaning | Google Ads - Akron |
| 2026-04-03 | Casey T | — | Google Ads - Columbus |
| 2026-04-04 | Shakir Paschall | — | Google Ads - Indianapolis |
| 2026-04-04 | Daniel Koko Tee Fahnbulleh | Window Cleaning | Google Ads - Pittsburgh |
| 2026-04-04 | Jessica Rodriguez | — | Google Ads - Columbus |
| 2026-04-05 | Angela Long | — | Google Ads - Indianapolis |
| 2026-04-06 | Tanja Anderson | — | Google Ads - Dayton |
| 2026-04-06 | GARY MUSSETT | — | Google Ads - Columbus |
| 2026-04-06 | DOUG SAVAGE | Window Cleaning | Google Ads - Fort Wayne |
| 2026-04-06 | Elizabeth Gibson | — | Google Ads - Columbus |
| 2026-04-06 | Diemci Exavier | — | Google Ads - Columbus |
| 2026-04-07 | Gayle Kallaugher | Window Cleaning | Google Ads - Pittsburgh |
| 2026-04-07 | Tay Whitmore | — | Google Ads - Cleveland East |
| 2026-04-08 | Dyann Harris | — | Google Ads - Cincinnati |
| 2026-04-08 | Deborah Denton | — | Google Ads - Fort Wayne |
| 2026-04-09 | Bob Rioch | — | Google Ads - Columbus |
| 2026-04-09 | Jeanie Franciscus | — | Google Ads - Pittsburgh |
| 2026-04-09 | Ross DeVore | — | Google Ads - Columbus |
| 2026-04-09 | Kenneth Furry-Mongold | — | Google Ads - Columbus |
| 2026-04-09 | Malinda Scott | — | Google Ads - Indianapolis |
| 2026-04-09 | Macuse Joseph | — | Google Ads - Indianapolis |
| 2026-04-09 | Abel Dominguez | — | Google Ads - Indianapolis |
| 2026-04-10 | Laura Gillespie | — | Google Ads - Cleveland East |
| 2026-04-10 | Randell Jones | — | Google Ads - Indianapolis |
| 2026-04-10 | Damien Lake | Power Washing | Google Ads - Cleveland Central |
| 2026-04-10 | Saingene Desir | — | Google Ads - Indianapolis |
| 2026-04-11 | Nicole Moy | — | Google Ads - Indianapolis |
| 2026-04-11 | Thomas Doyle | — | Google Ads - Toledo |
| 2026-04-12 | Brad Moore | — | Google Ads - Cincinnati |
| 2026-04-12 | Demetrius Williams Jr | — | Google Ads - Dayton |
| 2026-04-12 | Felander Alphazin | — | Google Ads - Columbus |
| 2026-04-12 | Chris Hoffman | — | Google Ads - Dayton |
| 2026-04-13 | Linda Matlock | — | Google Ads - Columbus |
| 2026-04-13 | Rhonda Lucas | — | Google Ads - Pittsburgh |
| 2026-04-13 | Kendale Young | — | Google Ads - Cleveland Central |
| 2026-04-14 | Morean Batayneh | — | Google Ads - Indianapolis |
| 2026-04-14 | Stacie Stanton | — | Google Ads - Cleveland South |
| 2026-04-15 | Daniel Dozier | — | Google Ads - Pittsburgh |
| 2026-04-15 | Aaron Ogletree | — | Google Ads - Cleveland Central |
| 2026-04-15 | Mariline Thomas | — | Google Ads - Columbus |
| 2026-04-15 | Glexis Del Valle Gómez Rivas | — | Google Ads - Columbus |
| 2026-04-16 | Jim Rhegness | — | Google Ads - Toledo |
| 2026-04-16 | Chris Williams | — | Google Ads - Cincinnati |
Recent Call Leads
| Date | Phone | Duration | Status |
|---|---|---|---|
| 2026-04-15 | (260) 413-9658 | 1:03 | completed |
| 2026-04-15 | (216) 630-0048 | 6:13 | completed |
| 2026-04-15 | (513) 604-1999 | 12:38 | completed |
| 2026-04-15 | (330) 322-5784 | 1:01 | completed |
| 2026-04-16 | (385) 381-9495 | 0:35 | completed |
| 2026-04-16 | (330) 232-3131 | 8:25 | completed |
| 2026-04-16 | (229) 348-6715 | 0:15 | completed |
| 2026-04-17 | (440) 610-9316 | 2:03 | completed |
| 2026-04-17 | (937) 429-5203 | 2:38 | completed |
| 2026-04-19 | (419) 260-0715 | 0:13 | completed |
| 2026-04-20 | (419) 283-6266 | 0:50 | completed |
| 2026-04-20 | (419) 283-6266 | 0:23 | completed |
| 2026-04-20 | (419) 345-8085 | 2:59 | completed |
| 2026-04-20 | (440) 899-7676 | 1:25 | completed |
| 2026-04-20 | (330) 347-4716 | 2:15 | completed |
| 2026-04-20 | (434) 249-0289 | 1:36 | completed |
| 2026-04-21 | (734) 585-8502 | 4:09 | completed |
| 2026-04-28 | (419) 607-3323 | 0:15 | completed |
| 2026-05-03 | (412) 352-8144 | 1:23 | completed |
| 2026-05-03 | (248) 303-0176 | 1:06 | completed |
| 2026-05-04 | (412) 480-9408 | 6:16 | completed |
| 2026-05-05 | (412) 352-2538 | 3:29 | completed |
| 2026-05-07 | (614) 499-6618 | 1:20 | completed |
| 2026-05-07 | (412) 953-8421 | 0:27 | completed |
| 2026-05-08 | (614) 589-0497 | 1:39 | completed |
| 2026-05-08 | (216) 346-0523 | 1:05 | completed |
| 2026-05-08 | (440) 759-1830 | 1:09 | completed |
| 2026-05-11 | (412) 480-9408 | 2:48 | completed |
| 2026-05-11 | (559) 905-5072 | 1:48 | completed |
| 2026-05-11 | (260) 450-1150 | 0:40 | completed |
| 2026-05-12 | (412) 760-7289 | 2:43 | completed |
| 2026-05-12 | (412) 480-9408 | 3:24 | completed |
| 2026-05-12 | (412) 831-8140 | 2:32 | completed |
| 2026-05-12 | (440) 759-1830 | 1:37 | completed |
| 2026-05-13 | (412) 805-4941 | 2:13 | completed |
| 2026-05-14 | (201) 889-7132 | 1:15 | completed |
| 2026-05-14 | (724) 799-1328 | 4:18 | completed |
| 2026-05-14 | (724) 799-1328 | 6:33 | completed |
| 2026-05-15 | (937) 239-1851 | 0:32 | completed |
| 2026-05-15 | (937) 671-7077 | 0:23 | completed |
| 2026-05-15 | (304) 914-9301 | 0:33 | completed |
| 2026-05-15 | (412) 831-8140 | 1:11 | completed |
| 2026-05-18 | (440) 697-3177 | 2:30 | completed |
| 2026-05-18 | (412) 498-0115 | 1:28 | completed |
| 2026-05-18 | (330) 819-6968 | 5:01 | completed |
| 2026-05-19 | (715) 660-9053 | 0:34 | completed |
| 2026-05-19 | (614) 560-1771 | 2:06 | completed |
| 2026-05-19 | (216) 727-8506 | 0:12 | completed |
| 2026-05-19 | (254) 595-9593 | 0:15 | completed |
| 2026-05-20 | (317) 590-6612 | 6:48 | completed |
Ad Spend Over Time
2026-03-31 → 2026-06-28Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearOrange = current year · Black = prior year
CPL by Market — Network Leaderboard
Network avg: $53.67Spend vs. Budget Pacing
All Locations · daily budget from Google AdsDaily
$2,010
Weekly
$14,067
Monthly
$60,286
Selected period · 2026-03-31 → 2026-06-28
Behind pace (underspending) · -75%$44,946 actual$180,858 expected
Week to date
$3,250 actual$14,067 expected
Month to date
$14,975 actual$56,267 expected
Search Campaign Health
Search Impression Share
21.3%
% of available impressions captured
Lost IS — Budget
16.0%
Demand missed due to underspend
Lost IS — Rank
62.8%
Demand missed due to ad rank
Spend by Match Type
Broad / Phrase / ExactAd Schedule — When Ads Are Serving (All Locations)
Day-of-week × hour · Google Ads0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
LessMoreHours in account timezone (Google Ads)
Call Volume Heatmap
Day-of-week × hour · CallRail (current view)0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
LessMoreTimes shown in UTC
CallRail Health — Live
Lead totals come from our tracking sheets · CallRail powers call quality + LSATotal Calls
2,454
Answered
91%
2229/2454
Missed / Abandoned
2%
41 calls
Voicemail
184
7% of calls
First-time Callers
66%
1624 unique
LSA Calls
258
Google Guaranteed
Calls by Channel
From CallRail source_nameCalls by Market
All markets · live CallRail| Market | Calls | Answered | LSA |
|---|---|---|---|
| Cleveland (All) | 777 | 92% | 48 |
| Pittsburgh | 391 | 88% | 46 |
| Columbus | 254 | 93% | 17 |
| Cincinnati | 141 | 89% | 20 |
| Toledo (Suburban) | 207 | 91% | 32 |
| Indianapolis | 101 | 92% | 5 |
| Akron | 412 | 89% | 64 |
| Dayton | 62 | 97% | 23 |
Year-to-Date & Trend — All Locations
YTD: 2026-01-01 → today · YTD leads available per-marketYTD Spend
$70,989.83
YTD Leads
285
Per-market only
YTD CPL
$249.09
YTD Spend ÷ YTD Leads
Top Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| Cleveland | OH | 311 | 89% |
| Pittsburgh | PA | 217 | 86% |
| Akron | OH | 153 | 88% |
| Columbus | OH | 116 | 90% |
| Willoughby | OH | 100 | 95% |
| Cincinnati | OH | 84 | 88% |
| Toledo | OH | 81 | 91% |
| Indianapolis | IN | 50 | 94% |
| Dayton | OH | 45 | 100% |
| Elyria | OH | 37 | 78% |
| Canton | OH | 32 | 84% |
| Hillcrest | OH | 30 | 97% |
| Berea | OH | 25 | 92% |
| Nashville | TN | 21 | 67% |
| Lorain | OH | 19 | 84% |
Running Keywords
Top 50 keywords by spend in this window
| Keyword | Campaign | Spend | Conversions |
|---|---|---|---|
| junk removal services | Cleveland Search | $5009.63 | 132.58 |
| window cleaning near me | Pittsburgh | $1084.50 | 23.50 |
| junk removal cost | OJF | Search | Junk Removal — Pricing | Cleveland | $704.47 | 20.16 |
| window cleaners near me | Columbus | $669.38 | 28.97 |
| junk removal cleveland | Cleveland Search | $645.80 | 26.00 |
| whole house cleanout | Cleveland | Estate Cleanouts | $590.47 | 10.33 |
| junk removal services | Columbus Search | $577.45 | 15.52 |
| junk removal near me | Cleveland Search | $566.39 | 19.50 |
| wood debris removal | Cleveland Search | $544.40 | 18.33 |
| old appliance pickup | Cleveland Search | $543.10 | 11.00 |
| professional window cleaning service | Cleveland Central | $495.50 | 13.83 |
| remove old refrigerator | Cleveland Search | $493.09 | 17.00 |
| house cleanout services | Cleveland | Estate Cleanouts | $484.44 | 3.00 |
| hot tub removal | Cleveland Search | $462.36 | 15.50 |
| estate cleanout company | Columbus | Estate Cleanouts | $454.07 | 4.00 |
| junk removal quote near me | OJF | Search | Junk Removal — Pricing | Cleveland | $436.81 | 22.00 |
| old furniture pickup | Cleveland Search | $397.29 | 16.00 |
| junk removal | Cleveland Search | $388.72 | 12.50 |
| construction material removal | Cleveland Search | $325.70 | 14.83 |
| residential window cleaning | Cincinnati | $317.57 | 7.00 |
| demolition cleanup service | Cleveland Search | $312.55 | 11.00 |
| fence removal | Cleveland Search | $305.48 | 11.50 |
| furniture removal near me | Cleveland Search | $297.00 | 6.50 |
| bulky furniture removal | Cleveland Search | $294.66 | 9.00 |
| furniture removal from house | Columbus | Estate Cleanouts | $290.03 | 1.00 |
| old couch pickup | Cleveland Search | $283.67 | 8.00 |
| estate cleanout company | Cleveland | Estate Cleanouts | $282.19 | 5.00 |
| junk removal cost | OJF | Search | Junk Removal — Pricing | Columbus | $274.19 | 25.00 |
| full house junk removal | Cleveland | Estate Cleanouts | $273.66 | 7.00 |
| pressure washing near me | Pittsburgh | $267.93 | 9.50 |
| mattress removal near me | Cleveland Search | $265.69 | 8.50 |
| affordable junk removal | OJF | Search | Junk Removal — Pricing | Cleveland | $264.54 | 6.00 |
| dog board and train | Sit Means Sit Cleveland-BRMC | Search | Leads | $262.50 | 7.00 |
| shed removal | Cleveland Search | $257.68 | 11.00 |
| furniture removal from house | Cleveland | Estate Cleanouts | $243.99 | 4.00 |
| window cleaning company | Cleveland Central | $240.30 | 3.00 |
| pressure washing service | Cincinnati | $215.71 | 9.00 |
| window cleaning company | Cincinnati | $214.14 | 4.00 |
| landscape debris removal | Cleveland Search | $205.70 | 9.00 |
| refrigerator removal | Cleveland Search | $203.77 | 9.00 |
| window cleaning company | Akron | $203.59 | 6.00 |
| pressure washing service | Toledo | $199.83 | 4.00 |
| window cleaning near me | Akron | $197.58 | 7.00 |
| mattress haul away | Cleveland Search | $194.57 | 4.00 |
| window cleaning near me | Columbus | $187.86 | 8.00 |
| window cleaning company | Columbus | $183.78 | 11.69 |
| office cleaning near me | Indianapolis | $180.67 | 23.00 |
| tear down and haul away | Cleveland Search | $178.37 | 2.00 |
| book furniture pickup | Cleveland Search | $177.99 | 2.50 |
| pressure washing service | Cleveland East | $176.65 | 3.00 |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsCampaign Summary — All Locations
1372 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Cleveland Search | 3,710 | 48,911 | 7.59% | $4.77 | $17694.63 | 39.4% | $157.15 |
| Cleveland | Estate Cleanouts | 753 | 15,034 | 5.01% | $4.01 | $3019.16 | 6.7% | $157.15 |
| Pittsburgh | 1,192 | 40,899 | 2.91% | $2.45 | $2922.85 | 6.5% | $157.15 |
| Columbus | 977 | 14,405 | 6.78% | $2.64 | $2576.51 | 5.7% | $157.15 |
| Cleveland Central | 355 | 6,497 | 5.46% | $5.26 | $1868.33 | 4.2% | $157.15 |
| Sit Means Sit Cleveland-BRMC | Search | Leads | 665 | 14,887 | 4.47% | $2.79 | $1853.31 | 4.1% | $157.15 |
| OJF | Search | Junk Removal — Pricing | Cleveland | 240 | 2,065 | 11.62% | $7.31 | $1754.63 | 3.9% | $157.15 |
| Akron | 879 | 44,374 | 1.98% | $1.97 | $1730.71 | 3.9% | $157.15 |
| Columbus Search | 363 | 4,593 | 7.90% | $4.11 | $1490.79 | 3.3% | $157.15 |
| Cleveland Display | 5,514 | 659,170 | 0.84% | $0.26 | $1409.69 | 3.1% | $157.15 |
| Cincinnati | 214 | 4,877 | 4.39% | $5.93 | $1268.50 | 2.8% | $157.15 |
| Columbus | Estate Cleanouts | 132 | 1,763 | 7.49% | $7.66 | $1010.55 | 2.2% | $157.15 |
| Indianapolis | 220 | 3,890 | 5.66% | $4.09 | $899.16 | 2.0% | $157.15 |
| Dayton | 492 | 25,734 | 1.91% | $1.78 | $874.62 | 1.9% | $157.15 |
| Toledo | 176 | 2,578 | 6.83% | $4.91 | $864.15 | 1.9% | $157.15 |
| Cleveland East | 129 | 1,875 | 6.88% | $5.67 | $731.57 | 1.6% | $157.15 |
| OJF | Search | Junk Removal — Pricing | Columbus | 127 | 868 | 14.63% | $4.99 | $633.58 | 1.4% | $157.15 |
| Cleveland West | 130 | 1,524 | 8.53% | $4.71 | $612.25 | 1.4% | $157.15 |
| Fort Wayne | 94 | 2,431 | 3.87% | $4.97 | $467.21 | 1.0% | $157.15 |
| Cleveland South | 52 | 750 | 6.93% | $8.95 | $465.33 | 1.0% | $157.15 |
| Columbus Display | 187 | 3,658 | 5.11% | $0.69 | $128.14 | 0.3% | $157.15 |
| Akron | Display | 142 | 2,451 | 5.79% | $0.81 | $115.15 | 0.3% | $157.15 |
| Pittsburgh | Display | 135 | 2,423 | 5.57% | $0.81 | $109.81 | 0.2% | $157.15 |
| Cleveland Central | Display | 137 | 1,711 | 8.01% | $0.74 | $100.89 | 0.2% | $157.15 |
| Cleveland East | Display | 57 | 831 | 6.86% | $0.91 | $51.88 | 0.1% | $157.15 |
| Cincinnati | Display | 55 | 1,466 | 3.75% | $0.92 | $50.70 | 0.1% | $157.15 |
| Cleveland West | Display | 63 | 1,132 | 5.57% | $0.78 | $48.97 | 0.1% | $157.15 |
| Toledo | Display | 48 | 1,190 | 4.03% | $0.97 | $46.71 | 0.1% | $157.15 |
| Columbus | Display | 63 | 2,003 | 3.15% | $0.73 | $46.23 | 0.1% | $157.15 |
| Display BRMC Campaign | 59 | 1,411 | 4.18% | $0.68 | $39.94 | 0.1% | $157.15 |
| Cleveland South | Display | 34 | 1,562 | 2.18% | $0.61 | $20.65 | 0.0% | $157.15 |
| Indianapolis | Display | 27 | 464 | 5.82% | $0.73 | $19.68 | 0.0% | $157.15 |
| Dayton | Display | 17 | 493 | 3.45% | $0.61 | $10.41 | 0.0% | $157.15 |
| Fort Wayne | Display | 25 | 1,377 | 1.82% | $0.37 | $9.28 | 0.0% | $157.15 |