Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cincinnati

vs. 2026 ago: same 2026-03-31 → 2026-06-28 window prior year

Ad Spend

$1,268.50new

Total Leads

24new

Cost Per Lead

$52.85new

Spend ÷ (forms + calls)

Click → Lead

11.2%

Leads ÷ Clicks

Avg CPC

$5.93

Year to Date — Cincinnati

Spend YTD

$1,416.26

Jan 1 → 2026-06-28

Leads YTD

Calls + form submissions

CPL YTD

$54.47

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

12new

Phone Calls

12new

Calls Answered (Ads+LSA)

89%

33/37 from CallRail

Avg Call Duration

2m 55s

CallRail (all channels)

Clicks

214

4.39% CTR

Recent Form Leads

Date	Name	Service	Source
2026-03-31	Bob Robers	—	Google Ads - Cincinnati
2026-04-02	Hans-dieter Glaubke	—	Google Ads - Cincinnati
2026-04-08	Dyann Harris	—	Google Ads - Cincinnati
2026-04-12	Brad Moore	—	Google Ads - Cincinnati
2026-04-16	Chris Williams	—	Google Ads - Cincinnati
2026-04-19	Ulrik Silvis	—	Google Ads - Cincinnati
2026-04-21	Loren Milligan	—	Google Ads - Cincinnati
2026-04-21	Darlene Bunton	—	Google Ads - Cincinnati
2026-05-07	Marg Lohr	—	Google Ads - Cincinnati
2026-05-09	Melissa Young	—	Google Ads - Cincinnati
2026-06-03	Dianne Juenger	—	Google Ads - Cincinnati
2026-06-24	Linda Woodward	—	Google Ads - Cincinnati

Recent Call Leads

Date	Phone	Duration	Status
2026-04-15	(513) 604-1999	12:38	completed
2026-04-15	(330) 322-5784	1:01	completed
2026-05-22	(267) 905-9700	0:30	completed
2026-05-25	(267) 644-2554	0:25	completed
2026-05-28	(513) 266-8998	2:49	completed
2026-05-29	(614) 907-0105	0:51	completed
2026-05-31	(513) 315-3625	0:59	completed
2026-06-03	(513) 206-2707	6:05	completed
2026-06-09	(513) 908-7934	7:41	completed
2026-06-22	(540) 685-3615	0:40	completed
2026-06-25	(513) 706-2944	0:00	completed
2026-06-27	(404) 717-4455	0:32	completed

Ad Spend Over Time

2026-03-31 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cincinnati · daily budget from Google Ads

Daily

Weekly

$23

Monthly

$99

Selected period · 2026-03-31 → 2026-06-28

Ahead of pace (overspending) · +328%

$1,269 actual$296 expected

Week to date

$20 actual$23 expected

Month to date

$118 actual$92 expected

Search Campaign Health

Search Impression Share

16.0%

% of available impressions captured

Lost IS — Budget

34.0%

Demand missed due to underspend

Lost IS — Rank

50.4%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cincinnati)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

141

Answered

89%

125/141

Missed / Abandoned

0 calls

Voicemail

11% of calls

First-time Callers

78%

110 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cincinnati

YTD: 2026-01-01 → today

YTD Spend

$1,416.26

YTD Leads

Calls + Forms

YTD CPL

$54.47

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cincinnati	OH	62	85%
Dayton	OH	9	100%
Middletown	OH	7	86%
Willoughby	OH	4	100%
Clermont	OH	3	100%
Little Miami	OH	3	67%
Columbus	OH	3	100%
Covington	KY	3	67%
Reily	OH	3	100%
Hamilton	OH	2	100%
Hillsboro	OH	2	100%
Richmond	VA	1	100%
Paxton	IL	1	100%
Marshallville	GA	1	100%
Chicago (Wabash)	IL	1	100%

Running Keywords

Top 50 keywords by spend in this window

28 keywords

Keyword	Campaign	Spend	Conversions
residential window cleaning	Cincinnati	$317.57	7.00
pressure washing service	Cincinnati	$215.71	9.00
window cleaning company	Cincinnati	$214.14	4.00
exterior house cleaning	Cincinnati	$121.59	1.00
window cleaning service near me	Cincinnati	$74.87	1.00
house window cleaning	Cincinnati	$32.33	1.00
gutter cleaning service	Cincinnati	$26.87	1.00
window cleaners near me	Cincinnati	$25.87	0.00
patio cleaning service	Cincinnati	$25.85	0.00
window cleaning near me	Cincinnati	$25.73	0.00
pressure washing near me	Cincinnati	$24.72	1.00
office cleaning near me	Cincinnati	$20.91	1.00
professional roof cleaning	Cincinnati	$15.80	0.00
clean gutters service	Cincinnati	$15.27	1.00
house washing service near me	Cincinnati	$14.93	0.00
roof algae removal	Cincinnati	$13.34	3.00
concrete cleaning service	Cincinnati	$11.41	2.00
professional house washing service	Cincinnati	$11.20	0.00
window cleaning service	Cincinnati	$11.10	0.00
best pressure washing company	Cincinnati	$9.42	1.00
clean wood deck	Cincinnati	$9.37	0.00
commercial pressure washing near me	Cincinnati	$7.74	0.00
house soft washing	Cincinnati	$6.49	0.00
local pressure washing	Cincinnati	$5.90	0.00
gutter cleaning company near me	Cincinnati	$4.47	0.00
gutter cleaning near me	Cincinnati	$4.27	0.00
window cleaning for homes	Cincinnati	$1.52	0.00
professional window cleaning	Cincinnati	$0.10	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cincinnati

75 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cincinnati	214	4,877	4.39%	$5.93	$1268.50	100.0%	$52.85

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard