Central Window Cleaning
BRMC

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Drill-downs:Cleveland CentralCleveland EastCleveland SouthCleveland WestFort Wayne

PPC Performance Summary — Cleveland Central

vs. 2026 ago: same 2026-03-31 → 2026-06-28 window prior year

Ad Spend

$1,868.33new

Total Leads

65new

Cost Per Lead

$28.74new

Spend ÷ (forms + calls)

Click → Lead

18.3%

Leads ÷ Clicks

Avg CPC

$5.26

Year to Date — Cleveland Central

Spend YTD

$1,979.08

Jan 1 → 2026-06-28

Leads YTD

65

Calls + form submissions

CPL YTD

$30.45

Spend ÷ leads · year to date

ROAS

$0

Coming soon · pending revenue integration

Lead Quality

Form Submissions

20new

Phone Calls

45new

Calls Answered (Ads+LSA)

93%

68/73 from CallRail

Avg Call Duration

2m 37s

CallRail (all channels)

Clicks

355

5.46% CTR

Recent Form Leads

DateNameServiceSource
2026-04-10Damien LakePower WashingGoogle Ads - Cleveland Central
2026-04-13Kendale Young—Google Ads - Cleveland Central
2026-04-15Aaron Ogletree—Google Ads - Cleveland Central
2026-04-19Darryl Willis—Google Ads - Cleveland Central
2026-05-19Jackie Kinnen—Google Ads - Cleveland Central
2026-05-20Faith Cortimilia—Google Ads - Cleveland Central
2026-05-23Chris Nguyen—Google Ads - Cleveland Central
2026-05-26Kelly Corrigan—Google Ads - Cleveland Central
2026-05-27Marlo Slusarski—Google Ads - Cleveland Central
2026-05-28Michelle Murray—Google Ads - Cleveland Central
2026-05-30Mike Essa—Google Ads - Cleveland Central (Number Pool)
2026-05-31Kristopher Shuty—Google Ads - Cleveland Central
2026-06-03Ruth Adams—Google Ads - Cleveland Central
2026-06-05Joy Colagiovanni—Google Ads - Cleveland Central
2026-06-07James Stevic—Google Ads - Cleveland Central
2026-06-08Lucy Dinardo—Google Ads - Cleveland Central (Number Pool)
2026-06-09Deanna Djurovic—Google Ads - Cleveland Central
2026-06-13JOEL GULKO—Google Ads - Cleveland Central
2026-06-17Cindy Ellsworth—Google Ads - Cleveland Central
2026-06-27Susan Beres—Google Ads - Cleveland Central

Recent Call Leads

DatePhoneDurationStatus
2026-04-15(216) 630-00486:13completed
2026-05-08(440) 759-18301:09completed
2026-05-12(440) 759-18301:37completed
2026-05-18(440) 697-31772:30completed
2026-05-19(715) 660-90530:34completed
2026-05-19(216) 727-85060:12completed
2026-05-22(216) 400-302211:55completed
2026-05-22(216) 650-86931:04completed
2026-05-25(440) 640-85960:10completed
2026-05-26(513) 317-31512:50completed
2026-05-26(216) 308-52261:54completed
2026-05-28(216) 400-30222:18completed
2026-05-28(978) 764-26557:41completed
2026-05-28(216) 400-30220:00no-answer
2026-05-29(812) 350-12045:26completed
2026-05-29(440) 212-496210:03completed
2026-05-29(440) 821-35771:39completed
2026-05-30(440) 382-80580:19completed
2026-05-30(440) 453-10690:48completed
2026-05-30(440) 785-81780:38completed
2026-06-01(440) 670-26541:27completed
2026-06-01(216) 241-24145:07completed
2026-06-01(703) 801-86535:38completed
2026-06-01(440) 503-48674:51completed
2026-06-01(440) 503-48671:18completed
2026-06-01(440) 567-26443:36completed
2026-06-03(440) 525-17480:00completed
2026-06-03(440) 552-77085:00completed
2026-06-03(216) 337-74826:15completed
2026-06-03(440) 212-49620:33completed
2026-06-04(216) 244-13802:16completed
2026-06-08(440) 521-23030:40completed
2026-06-08(810) 824-09351:19completed
2026-06-08(216) 271-95975:39completed
2026-06-09(216) 408-47042:27completed
2026-06-10(419) 376-54993:35completed
2026-06-11(440) 376-47240:34completed
2026-06-15(216) 848-04602:50completed
2026-06-16(440) 241-42400:51completed
2026-06-16(216) 288-35623:04completed
2026-06-17(440) 537-16105:11completed
2026-06-19(440) 822-67381:33completed
2026-06-22(440) 391-99500:21completed
2026-06-25(216) 704-48703:45completed
2026-06-26(440) 227-16585:08completed

Ad Spend Over Time

2026-03-31 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year
Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland Central · daily budget from Google Ads

Daily

$26

Weekly

$184

Monthly

$790

Selected period · 2026-03-31 → 2026-06-28

Behind pace (underspending) · -21%
$1,868 actual$2,369 expected

Week to date

$174 actual$184 expected

Month to date

$896 actual$737 expected

Search Campaign Health

Search Impression Share

19.7%

% of available impressions captured

Lost IS — Budget

25.9%

Demand missed due to underspend

Lost IS — Rank

54.4%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland Central)

Day-of-week × hour · Google Ads
0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Less
MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)
0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Less
MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

532

Answered

90%

481/532

Missed / Abandoned

2%

12 calls

Voicemail

39

7% of calls

First-time Callers

66%

351 unique

LSA Calls

13

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland Central

YTD: 2026-01-01 → today

YTD Spend

$1,979.08

YTD Leads

65

Calls + Forms

YTD CPL

$30.45

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location
CityStateCallsAnswered
ClevelandOH16989%
WilloughbyOH3083%
ElyriaOH2070%
BereaOH1894%
DallasTX15100%
AkronOH1479%
LorainOH1191%
PittsburghPA1090%
HillcrestOH888%
TrinityOH8100%
LancasterOH8100%
CantonOH7100%
Bainbridge (Geauga Co.)OH786%
ColumbusOH667%
Chagrin FallsOH683%

Running Keywords

Top 50 keywords by spend in this window

29 keywords
KeywordCampaignSpendConversions
professional window cleaning serviceCleveland Central$495.5013.83
window cleaning companyCleveland Central$240.303.00
window cleaning near meCleveland Central$173.894.00
local window cleaningCleveland Central$148.748.00
residential window cleanersCleveland Central$100.834.00
window cleaning for homesCleveland Central$99.372.50
pressure washing serviceCleveland Central$95.810.00
window cleaning service near meCleveland Central$92.141.00
house window cleaningCleveland Central$83.615.67
office cleaning near meCleveland Central$49.940.00
professional window cleaningCleveland Central$48.711.00
commercial window cleaning companyCleveland Central$46.862.00
building pressure washing serviceCleveland Central$38.960.00
exterior house cleaning serviceCleveland Central$34.170.00
best pressure washing companyCleveland Central$28.033.00
window cleaning serviceCleveland Central$15.800.00
commercial window cleaningCleveland Central$12.121.00
gutter cleaning service near meCleveland Central$10.800.00
high rise window cleaningCleveland Central$10.641.00
commercial pressure washing near meCleveland Central$10.375.00
house washing serviceCleveland Central$9.740.00
commercial power washing serviceCleveland Central$7.090.00
pressure washing near meCleveland Central$4.280.00
professional house washing serviceCleveland Central$3.100.00
local pressure washingCleveland Central$2.321.00
window cleaning company near meCleveland Central$1.710.00
driveway cleaning serviceCleveland Central$1.660.00
professional pressure washing serviceCleveland Central$1.420.00
building pressure washingCleveland Central$0.410.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland Central

82 rows
CampaignClicksImpressionsCTRAvg CPCSpendSpend ShareAllocated CPL
Cleveland Central3556,4975.46%$5.26$1868.33100.0%$28.74