Central Window Cleaning · KPI Dashboard

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cleveland East

vs. 2026 ago: same 2026-03-31 → 2026-06-28 window prior year

Ad Spend

$731.57new

Total Leads

5new

Cost Per Lead

$146.31new

Spend ÷ (forms + calls)

Click → Lead

3.9%

Leads ÷ Clicks

Avg CPC

$5.67

Year to Date — Cleveland East

Spend YTD

$941.25

Jan 1 → 2026-06-28

Leads YTD

Calls + form submissions

CPL YTD

$188.25

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

4new

Phone Calls

1new

Calls Answered (Ads+LSA)

96%

22/23 from CallRail

Avg Call Duration

3m 29s

CallRail (all channels)

Clicks

129

6.88% CTR

Recent Form Leads

Date	Name	Service	Source
2026-03-31	Saralene Oakley	—	Google Ads - Cleveland East
2026-04-07	Tay Whitmore	—	Google Ads - Cleveland East
2026-04-10	Laura Gillespie	—	Google Ads - Cleveland East
2026-04-19	Richard Hronek	—	Google Ads - Cleveland West

Recent Call Leads

Date	Phone	Duration	Status
2026-04-20	(330) 347-4716	2:15	completed

Ad Spend Over Time

2026-03-31 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland East · daily budget from Google Ads

Daily

$35

Weekly

$245

Monthly

$1,050

Selected period · 2026-03-31 → 2026-06-28

Behind pace (underspending) · -77%

$732 actual$3,150 expected

Week to date

$0 actual$245 expected

Month to date

$0 actual$980 expected

Search Campaign Health

Search Impression Share

19.3%

% of available impressions captured

Lost IS — Budget

16.1%

Demand missed due to underspend

Lost IS — Rank

64.6%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland East)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

98%

83/85

Missed / Abandoned

1 calls

Voicemail

1% of calls

First-time Callers

72%

61 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland East

YTD: 2026-01-01 → today

YTD Spend

$941.25

YTD Leads

Calls + Forms

YTD CPL

$188.25

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	33	97%
Willoughby	OH	11	100%
Los Angeles	CA	4	100%
Painesville	OH	3	67%
Akron	OH	3	100%
Chicago (Schiller Park)	IL	2	100%
Newton	MA	2	100%
Hammond	IN	2	100%
Chagrin Falls	OH	2	100%
Aurora	OH	2	100%
Olmsted Falls	OH	2	100%
McKeesport	PA	1	100%
Wadsworth	OH	1	100%
Trinity	OH	1	100%
Cambridge	OH	1	100%

Running Keywords

Top 50 keywords by spend in this window

25 keywords

Keyword	Campaign	Spend	Conversions
pressure washing service	Cleveland East	$176.65	3.00
window cleaning near me	Cleveland East	$74.83	0.00
residential window cleaning	Cleveland East	$56.06	2.00
residential window cleaners	Cleveland East	$53.17	0.00
house window cleaning	Cleveland East	$51.54	2.00
local pressure washing company	Cleveland East	$38.92	0.00
house washing service near me	Cleveland East	$36.30	1.00
gutter cleaning service	Cleveland East	$35.49	0.00
professional house washing service	Cleveland East	$32.91	0.00
best pressure washing company	Cleveland East	$29.95	0.00
window cleaning company	Cleveland East	$26.64	0.00
pressure washing near me	Cleveland East	$19.73	0.00
office cleaning near me	Cleveland East	$16.84	1.00
shingle roof cleaning	Cleveland East	$15.17	0.00
clean concrete driveway	Cleveland East	$14.92	0.00
house pressure washing	Cleveland East	$14.34	0.00
window cleaners near me	Cleveland East	$10.59	0.00
exterior house cleaning	Cleveland East	$7.53	0.00
residential gutter cleaning	Cleveland East	$5.05	0.00
professional roof cleaning	Cleveland East	$4.99	0.00
professional house washing	Cleveland East	$2.77	1.00
gutter cleaning near me	Cleveland East	$2.69	0.00
local pressure washing	Cleveland East	$2.43	1.00
professional gutter cleaning service	Cleveland East	$1.11	0.00
window cleaning for homes	Cleveland East	$0.96	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland East

28 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cleveland East	129	1,875	6.88%	$5.67	$731.57	100.0%	$146.31

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard