Central Window Cleaning
BRMC

Date Range

Last 7 daysLast 30 daysLast 90 days
→

Markets

All LocationsCleveland (All)PittsburghColumbusCincinnatiToledo (Suburban)IndianapolisAkronDayton
Drill-downs:Cleveland CentralCleveland EastCleveland SouthCleveland WestFort Wayne

PPC Performance Summary — Cleveland South

vs. 2026 ago: same 2026-03-31 → 2026-06-28 window prior year

Ad Spend

$465.33new

Total Leads

2new

Cost Per Lead

$232.67new

Spend ÷ (forms + calls)

Click → Lead

3.8%

Leads ÷ Clicks

Avg CPC

$8.95

Year to Date — Cleveland South

Spend YTD

$557.64

Jan 1 → 2026-06-28

Leads YTD

2

Calls + form submissions

CPL YTD

$278.82

Spend ÷ leads · year to date

ROAS

$0

Coming soon · pending revenue integration

Lead Quality

Form Submissions

2new

Phone Calls

0

Calls Answered (Ads+LSA)

100%

6/6 from CallRail

Avg Call Duration

1m 4s

CallRail (all channels)

Clicks

52

6.93% CTR

Recent Form Leads

DateNameServiceSource
2026-04-14Stacie Stanton—Google Ads - Cleveland South
2026-05-07James Hiznay—Google Ads - Cleveland South

Recent Call Leads

No call leads in this period.

Ad Spend Over Time

2026-03-31 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year
Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland South · daily budget from Google Ads

Daily

$20

Weekly

$140

Monthly

$600

Selected period · 2026-03-31 → 2026-06-28

Behind pace (underspending) · -74%
$465 actual$1,800 expected

Week to date

$0 actual$140 expected

Month to date

$0 actual$560 expected

Search Campaign Health

Search Impression Share

22.5%

% of available impressions captured

Lost IS — Budget

32.2%

Demand missed due to underspend

Lost IS — Rank

45.7%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland South)

Day-of-week × hour · Google Ads
0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Less
MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)
0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Less
MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

53

Answered

96%

51/53

Missed / Abandoned

4%

2 calls

Voicemail

0

0% of calls

First-time Callers

92%

49 unique

LSA Calls

3

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland South

YTD: 2026-01-01 → today

YTD Spend

$557.64

YTD Leads

2

Calls + Forms

YTD CPL

$278.82

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location
CityStateCallsAnswered
HillcrestOH9100%
San AntonioTX5100%
ColebrookOH4100%
ClevelandOH3100%
LorainOH367%
MadisonOH3100%
WilloughbyOH2100%
BedfordOH2100%
Mountain ViewCA2100%
Chagrin FallsOH2100%
New YorkNY2100%
YoungstownOH10%
MiamiFL1100%
Montrose (Cuyahoga Co.)OH1100%
AhoskieNC1100%

Running Keywords

Top 50 keywords by spend in this window

15 keywords
KeywordCampaignSpendConversions
residential window cleaningCleveland South$119.512.00
pressure washing serviceCleveland South$105.101.00
window cleaning near meCleveland South$71.261.00
gutter cleaning near meCleveland South$55.921.00
shingle roof cleaningCleveland South$51.190.00
pressure washing near meCleveland South$13.490.00
window cleaners near meCleveland South$9.240.00
office cleaning near meCleveland South$8.390.00
pressure washing service near meCleveland South$7.490.00
commercial construction window cleaningCleveland South$5.490.00
local pressure washing companyCleveland South$4.560.00
concrete pressure washingCleveland South$4.530.00
professional window cleaning serviceCleveland South$4.170.00
window cleaning serviceCleveland South$2.610.00
best pressure washing companyCleveland South$2.390.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland South

28 rows
CampaignClicksImpressionsCTRAvg CPCSpendSpend ShareAllocated CPL
Cleveland South527506.93%$8.95$465.33100.0%$232.67