Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cleveland West

vs. 2026 ago: same 2026-03-31 → 2026-06-28 window prior year

Ad Spend

$612.25new

Total Leads

3new

Cost Per Lead

$204.08new

Spend ÷ (forms + calls)

Click → Lead

2.3%

Leads ÷ Clicks

Avg CPC

$4.71

Year to Date — Cleveland West

Spend YTD

$835.79

Jan 1 → 2026-06-28

Leads YTD

Calls + form submissions

CPL YTD

$208.95

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

1new

Phone Calls

2new

Calls Answered (Ads+LSA)

100%

32/32 from CallRail

Avg Call Duration

2m 24s

CallRail (all channels)

Clicks

130

8.53% CTR

Recent Form Leads

Date	Name	Service	Source
2026-03-31	Crystal Hamilton	—	Google Ads - Cleveland West

Recent Call Leads

Date	Phone	Duration	Status
2026-04-17	(440) 610-9316	2:03	completed
2026-04-20	(440) 899-7676	1:25	completed

Ad Spend Over Time

2026-03-31 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland West · daily budget from Google Ads

Daily

$30

Weekly

$210

Monthly

$900

Selected period · 2026-03-31 → 2026-06-28

Behind pace (underspending) · -77%

$612 actual$2,700 expected

Week to date

$0 actual$210 expected

Month to date

$0 actual$840 expected

Search Campaign Health

Search Impression Share

14.9%

% of available impressions captured

Lost IS — Budget

19.0%

Demand missed due to underspend

Lost IS — Rank

66.2%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland West)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

107

Answered

96%

103/107

Missed / Abandoned

1 calls

Voicemail

3% of calls

First-time Callers

82%

88 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland West

YTD: 2026-01-01 → today

YTD Spend

$835.79

YTD Leads

Calls + Forms

YTD CPL

$208.95

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	19	100%
Elyria	OH	12	92%
Hillcrest	OH	11	100%
Willoughby	OH	9	100%
Trinity	OH	8	88%
Lorain	OH	3	100%
Berea	OH	3	100%
Decatur (Main)	IL	3	100%
Painesville	OH	3	100%
Chagrin Falls	OH	2	100%
Independence	OH	2	100%
North Royalton	OH	2	100%
Rapid City	SD	1	100%
New York	NY	1	100%
Northbrook	IL	1	100%

Running Keywords

Top 50 keywords by spend in this window

21 keywords

Keyword	Campaign	Spend	Conversions
professional window cleaning service	Cleveland West	$105.23	0.00
window cleaning near me	Cleveland West	$69.62	3.00
pressure washing service	Cleveland West	$67.34	0.00
house window cleaning	Cleveland West	$52.40	3.00
window cleaning service	Cleveland West	$51.53	2.00
gutter cleaning service	Cleveland West	$33.76	0.00
house washing service	Cleveland West	$33.16	0.00
roof algae removal	Cleveland West	$29.55	0.00
professional house washing service	Cleveland West	$26.13	1.00
gutter cleaners near me	Cleveland West	$22.55	2.00
patio cleaning service	Cleveland West	$22.38	0.00
office cleaning near me	Cleveland West	$21.24	0.00
clean concrete driveway	Cleveland West	$16.23	1.00
pressure washing near me	Cleveland West	$11.95	0.00
clean wood deck	Cleveland West	$10.24	0.00
professional roof cleaning	Cleveland West	$9.62	0.00
driveway pressure washing	Cleveland West	$8.69	0.00
concrete cleaning service	Cleveland West	$7.75	0.00
clean gutters service	Cleveland West	$5.74	0.00
window cleaning for homes	Cleveland West	$5.74	0.00
residential window cleaning	Cleveland West	$1.40	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland West

28 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cleveland West	130	1,524	8.53%	$4.71	$612.25	100.0%	$204.08

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard