Central Window Cleaning
BRMC

Date Range

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Markets

All LocationsCleveland (All)PittsburghColumbusCincinnatiToledo (Suburban)IndianapolisAkronDayton
Drill-downs:Cleveland CentralCleveland EastCleveland SouthCleveland WestFort Wayne

PPC Performance Summary — Columbus

vs. 2026 ago: same 2026-03-31 → 2026-06-28 window prior year

Ad Spend

$2,576.51new

Total Leads

57new

Cost Per Lead

$45.20new

Spend ÷ (forms + calls)

Click → Lead

5.8%

Leads ÷ Clicks

Avg CPC

$2.64

Year to Date — Columbus

Spend YTD

$2,804.44

Jan 1 → 2026-06-28

Leads YTD

59

Calls + form submissions

CPL YTD

$47.53

Spend ÷ leads · year to date

ROAS

$0

Coming soon · pending revenue integration

Lead Quality

Form Submissions

26new

Phone Calls

31new

Calls Answered (Ads+LSA)

97%

65/67 from CallRail

Avg Call Duration

2m 24s

CallRail (all channels)

Clicks

977

6.78% CTR

Recent Form Leads

DateNameServiceSource
2026-04-01Maria Rankin—Google Ads - Columbus
2026-04-03Casey T—Google Ads - Columbus
2026-04-04Jessica Rodriguez—Google Ads - Columbus
2026-04-06GARY MUSSETT—Google Ads - Columbus
2026-04-06Elizabeth Gibson—Google Ads - Columbus
2026-04-06Diemci Exavier—Google Ads - Columbus
2026-04-09Bob Rioch—Google Ads - Columbus
2026-04-09Ross DeVore—Google Ads - Columbus
2026-04-09Kenneth Furry-Mongold—Google Ads - Columbus
2026-04-12Felander Alphazin—Google Ads - Columbus
2026-04-13Linda Matlock—Google Ads - Columbus
2026-04-15Mariline Thomas—Google Ads - Columbus
2026-04-15Glexis Del Valle Gómez Rivas—Google Ads - Columbus
2026-04-20CHRIS LOVE—Google Ads - Columbus
2026-05-07Shannon Frizzell—Google Ads - Columbus
2026-05-07Mary Anunobi—Google Ads - Columbus
2026-05-20Lori Atkins—Google Ads - Columbus
2026-05-22Mary Hollinger—CES - Service Area - Lead Form - Columbus - Oh
2026-05-24Mary Otte—Google Ads - Columbus
2026-05-25Wayne Anderson—Google Ads - Columbus
2026-05-26Travis Payne—Google Ads - Columbus
2026-06-12Ellen Roebuck—Google Ads - Columbus
2026-06-20Signe Strawser—Google Ads - Columbus
2026-06-23Russell Sowers—Google Ads - Columbus
2026-06-25Kayleigh Bowe—Google Ads - Columbus
2026-06-27Kerfala Toure—Google Ads - Columbus

Recent Call Leads

DatePhoneDurationStatus
2026-04-16(385) 381-94950:35completed
2026-05-03(248) 303-01761:06completed
2026-05-07(614) 499-66181:20completed
2026-05-08(614) 589-04971:39completed
2026-05-11(559) 905-50721:48completed
2026-05-19(614) 560-17712:06completed
2026-05-20(740) 656-02811:16completed
2026-05-20(740) 656-02811:39completed
2026-05-21(380) 263-50050:02completed
2026-05-26(614) 571-38570:01completed
2026-05-26(614) 531-15533:31completed
2026-05-27(614) 570-591710:15completed
2026-05-27(614) 578-46675:40completed
2026-05-29(614) 378-14504:12completed
2026-05-29(740) 407-75604:26completed
2026-05-30(614) 632-02860:28completed
2026-05-31(380) 254-34170:00completed
2026-06-03(614) 746-54142:54completed
2026-06-05(740) 656-02813:53completed
2026-06-06(513) 663-33890:22completed
2026-06-06(859) 957-83640:22completed
2026-06-08(740) 304-35742:15completed
2026-06-10(614) 596-59732:07completed
2026-06-14(614) 569-17730:15completed
2026-06-15(763) 607-95580:06completed
2026-06-15(513) 503-55980:52completed
2026-06-17(614) 203-47132:42completed
2026-06-18(614) 580-11733:02completed
2026-06-23(614) 260-37162:35completed
2026-06-24(419) 699-85730:01completed
2026-06-24(380) 285-68641:12completed

Ad Spend Over Time

2026-03-31 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year
Orange = current year · Black = prior year

Spend vs. Budget Pacing

Columbus · daily budget from Google Ads

Daily

$18

Weekly

$127

Monthly

$543

Selected period · 2026-03-31 → 2026-06-28

Ahead of pace (overspending) · +58%
$2,577 actual$1,628 expected

Week to date

$104 actual$127 expected

Month to date

$543 actual$507 expected

Search Campaign Health

Search Impression Share

13.0%

% of available impressions captured

Lost IS — Budget

15.3%

Demand missed due to underspend

Lost IS — Rank

72.0%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Columbus)

Day-of-week × hour · Google Ads
0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Less
MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)
0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Less
MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

254

Answered

93%

235/254

Missed / Abandoned

1%

2 calls

Voicemail

17

7% of calls

First-time Callers

72%

182 unique

LSA Calls

17

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Columbus

YTD: 2026-01-01 → today

YTD Spend

$2,804.44

YTD Leads

59

Calls + Forms

YTD CPL

$47.53

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location
CityStateCallsAnswered
ColumbusOH9591%
CincinnatiOH1191%
ClevelandOH6100%
DaytonOH5100%
DublinOH580%
WilloughbyOH5100%
Canal WinchesterOH4100%
LancasterOH4100%
MiamiFL475%
BarkerTX3100%
HinckleyOH3100%
West JeffersonOH3100%
NewarkOH3100%
ChillicotheOH367%
Chicago (Calumet)IL3100%

Running Keywords

Top 50 keywords by spend in this window

45 keywords
KeywordCampaignSpendConversions
window cleaners near meColumbus$669.3828.97
window cleaning near meColumbus$187.868.00
window cleaning companyColumbus$183.7811.69
commercial window cleaners near meColumbus$172.2011.00
pressure washing near meColumbus$159.643.00
office cleaning near meColumbus$154.529.00
residential window cleaningColumbus$142.226.00
exterior house cleaningColumbus$99.547.00
driveway pressure washingColumbus$80.490.00
commercial pressure washing near meColumbus$75.924.00
exterior house cleaning serviceColumbus$67.185.00
house washing serviceColumbus$61.962.00
pressure washing serviceColumbus$53.792.00
concrete cleaning serviceColumbus$46.700.00
window cleaning serviceColumbus$45.332.00
patio cleaning serviceColumbus$42.822.00
roof cleaning serviceColumbus$39.850.00
gutter cleaning serviceColumbus$35.502.00
building pressure washing serviceColumbus$32.670.00
central window cleaningColumbus$27.280.00
clean concrete drivewayColumbus$22.480.00
deck pressure washingColumbus$20.340.00
clean gutters serviceColumbus$14.900.00
shingle roof cleaningColumbus$14.111.00
commercial window cleaningColumbus$13.531.00
high rise window cleaningColumbus$13.410.34
pressure washing for housesColumbus$13.230.00
clearview window cleaningColumbus$10.741.00
house pressure washingColumbus$10.240.00
commercial construction cleaningColumbus$6.770.00
professional window cleaningColumbus$6.491.00
clean wood deckColumbus$6.220.00
soft wash siding cleaningColumbus$5.741.00
washing company near meColumbus$5.730.00
concrete pressure washingColumbus$5.701.00
soft wash roof cleaningColumbus$5.620.00
commercial pressure washing serviceColumbus$4.180.00
pressure washing company near meColumbus$4.020.00
deck cleaning serviceColumbus$3.750.00
building pressure washingColumbus$3.340.00
gutter cleaning near meColumbus$2.500.00
patio pressure washingColumbus$1.970.00
window cleaning service near meColumbus$1.861.00
roof cleaning service near meColumbus$0.840.00
best window cleaning companyColumbus$0.170.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Columbus

82 rows
CampaignClicksImpressionsCTRAvg CPCSpendSpend ShareAllocated CPL
Columbus97714,4056.78%$2.64$2576.51100.0%$45.20