Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Dayton

vs. 2026 ago: same 2026-03-31 → 2026-06-28 window prior year

Ad Spend

$874.62new

Total Leads

13new

Cost Per Lead

$67.28new

Spend ÷ (forms + calls)

Click → Lead

2.6%

Leads ÷ Clicks

Avg CPC

$1.78

Year to Date — Dayton

Spend YTD

$926.55

Jan 1 → 2026-06-28

Leads YTD

Calls + form submissions

CPL YTD

$71.27

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

8new

Phone Calls

5new

Calls Answered (Ads+LSA)

100%

37/37 from CallRail

Avg Call Duration

2m 36s

CallRail (all channels)

Clicks

492

1.91% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-06	Tanja Anderson	—	Google Ads - Dayton
2026-04-12	Demetrius Williams Jr	—	Google Ads - Dayton
2026-04-12	Chris Hoffman	—	Google Ads - Dayton
2026-05-15	Sarah Neves	—	Google Ads - Dayton
2026-05-27	Stephen Hecker	—	Google Ads - Dayton
2026-05-30	Karen Anderson	—	Google Ads - Dayton
2026-06-01	Brad Combs	—	Google Ads - Dayton
2026-06-10	Bill Thayer	—	Google Ads - Dayton

Recent Call Leads

Date	Phone	Duration	Status
2026-04-17	(937) 429-5203	2:38	completed
2026-05-14	(201) 889-7132	1:15	completed
2026-05-15	(937) 239-1851	0:32	completed
2026-05-15	(937) 671-7077	0:23	completed
2026-05-21	(937) 671-5638	0:31	completed

Ad Spend Over Time

2026-03-31 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Dayton · daily budget from Google Ads

Daily

Weekly

$23

Monthly

$99

Selected period · 2026-03-31 → 2026-06-28

Ahead of pace (overspending) · +195%

$875 actual$296 expected

Week to date

$0 actual$23 expected

Month to date

$86 actual$92 expected

Search Campaign Health

Search Impression Share

17.6%

% of available impressions captured

Lost IS — Budget

6.5%

Demand missed due to underspend

Lost IS — Rank

75.9%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Dayton)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

97%

60/62

Missed / Abandoned

0 calls

Voicemail

3% of calls

First-time Callers

69%

43 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Dayton

YTD: 2026-01-01 → today

YTD Spend

$926.55

YTD Leads

Calls + Forms

YTD CPL

$71.27

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Dayton	OH	30	100%
Columbus	OH	6	100%
Willoughby	OH	3	100%
Arvin	CA	3	33%
Toledo	OH	2	100%
Springfield	OH	2	100%
Englewood	OH	1	100%
Bellbrook	OH	1	100%
Denver	CO	1	100%
Phoenix	AZ	1	100%
Beavercreek	OH	1	100%
Tipp City	OH	1	100%
Springfield	TN	1	100%
Laguna Beach	CA	1	100%
Kearny	NJ	1	100%

Running Keywords

Top 50 keywords by spend in this window

20 keywords

Keyword	Campaign	Spend	Conversions
window cleaning service	Dayton	$148.66	0.00
pressure washing service	Dayton	$124.68	4.00
best pressure washing company	Dayton	$40.18	3.00
professional window cleaning service	Dayton	$39.49	2.00
window cleaning near me	Dayton	$36.69	3.00
residential window cleaning	Dayton	$35.85	2.00
window cleaning company	Dayton	$35.45	1.00
gutter cleaning near me	Dayton	$19.10	0.00
house washing service near me	Dayton	$17.27	1.00
window cleaners near me	Dayton	$16.14	0.00
exterior house cleaning	Dayton	$14.29	0.00
pressure washing near me	Dayton	$13.60	0.00
office cleaning near me	Dayton	$10.82	0.00
window cleaning service near me	Dayton	$8.07	0.00
professional house washing	Dayton	$7.70	0.00
pressure washing service near me	Dayton	$3.50	1.00
house window cleaning	Dayton	$2.39	0.00
professional house washing service	Dayton	$2.13	0.00
professional gutter cleaning service	Dayton	$0.96	0.00
driveway pressure washing	Dayton	$0.39	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Dayton

66 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Dayton	492	25,734	1.91%	$1.78	$874.62	100.0%	$67.28

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard