Central Window Cleaning · KPI Dashboard

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Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Fort Wayne

vs. 2026 ago: same 2026-03-31 → 2026-06-28 window prior year

Ad Spend

$467.21new

Total Leads

8new

Cost Per Lead

$58.40new

Spend ÷ (forms + calls)

Click → Lead

8.5%

Leads ÷ Clicks

Avg CPC

$4.97

Year to Date — Fort Wayne

Spend YTD

$490.79

Jan 1 → 2026-06-28

Leads YTD

Calls + form submissions

CPL YTD

$54.53

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

4new

Phone Calls

4new

Calls Answered (Ads+LSA)

92%

11/12 from CallRail

Avg Call Duration

0m 47s

CallRail (all channels)

Clicks

3.87% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-06	DOUG SAVAGE	—	Google Ads - Fort Wayne
2026-04-08	Deborah Denton	—	Google Ads - Fort Wayne
2026-04-17	Theresa Linnemeier	—	Google Ads - Fort Wayne
2026-05-15	Jean Bookout	—	Google Ads - Fort Wayne

Recent Call Leads

Date	Phone	Duration	Status
2026-04-15	(260) 413-9658	1:03	completed
2026-05-11	(260) 450-1150	0:40	completed
2026-06-01	(260) 637-6757	1:06	completed
2026-06-05	(260) 373-1058	2:46	completed

Ad Spend Over Time

2026-03-31 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Fort Wayne · daily budget from Google Ads

Daily

Weekly

$58

Monthly

$247

Selected period · 2026-03-31 → 2026-06-28

Behind pace (underspending) · -37%

$467 actual$740 expected

Week to date

$0 actual$58 expected

Month to date

$65 actual$230 expected

Search Campaign Health

Search Impression Share

24.6%

% of available impressions captured

Lost IS — Budget

11.7%

Demand missed due to underspend

Lost IS — Rank

63.8%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Fort Wayne)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

98%

56/57

Missed / Abandoned

0 calls

Voicemail

2% of calls

First-time Callers

61%

35 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Fort Wayne

YTD: 2026-01-01 → today

YTD Spend

$490.79

YTD Leads

Calls + Forms

YTD CPL

$54.53

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Fort Wayne	IN	10	90%
Indianapolis	IN	9	100%
Auburn	IN	8	100%
Portland	IN	4	100%
Willoughby	OH	3	100%
Las Vegas	NV	2	100%
Chicago (Kildare)	IL	1	100%
Austin	TX	1	100%
Coeur D Alene	ID	1	100%
Chicago (Calumet)	IL	1	100%
Closter	NJ	1	100%
Larwill	IN	1	100%
Superior	AZ	1	100%
Lancaster	OH	1	100%
San Marcos	TX	1	100%

Running Keywords

Top 50 keywords by spend in this window

20 keywords

Keyword	Campaign	Spend	Conversions
gutter cleaning service	Fort Wayne	$98.81	0.00
window cleaning near me	Fort Wayne	$86.58	6.00
residential window cleaners	Fort Wayne	$45.78	3.00
office cleaning near me	Fort Wayne	$40.54	3.00
pressure washing service	Fort Wayne	$37.58	0.00
building window cleaning	Fort Wayne	$27.62	0.00
concrete cleaning service	Fort Wayne	$19.49	0.00
window cleaning company	Fort Wayne	$17.75	0.00
driveway cleaning service	Fort Wayne	$16.32	0.00
pressure washing service near me	Fort Wayne	$14.08	0.00
professional house washing service	Fort Wayne	$13.45	0.00
building pressure washing	Fort Wayne	$11.21	0.00
window cleaning service	Fort Wayne	$10.53	0.00
roof cleaning service	Fort Wayne	$9.61	0.00
commercial pressure washing near me	Fort Wayne	$6.03	0.00
pressure washing near me	Fort Wayne	$3.13	0.00
exterior house cleaning	Fort Wayne	$2.96	0.00
window cleaners near me	Fort Wayne	$2.47	0.00
local pressure washing company	Fort Wayne	$2.41	0.00
house window cleaning	Fort Wayne	$0.86	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Fort Wayne

64 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Fort Wayne	94	2,431	3.87%	$4.97	$467.21	100.0%	$58.40

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard