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Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Indianapolis

vs. 2026 ago: same 2026-03-31 → 2026-06-28 window prior year

Ad Spend

$899.16new

Total Leads

18new

Cost Per Lead

$49.95new

Spend ÷ (forms + calls)

Click → Lead

8.2%

Leads ÷ Clicks

Avg CPC

$4.09

Year to Date — Indianapolis

Spend YTD

$985.70

Jan 1 → 2026-06-28

Leads YTD

Calls + form submissions

CPL YTD

$51.88

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

15new

Phone Calls

3new

Calls Answered (Ads+LSA)

93%

13/14 from CallRail

Avg Call Duration

1m 37s

CallRail (all channels)

Clicks

220

5.66% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-02	Karen Arnett	—	Google Ads - Indianapolis
2026-04-04	Shakir Paschall	—	Google Ads - Indianapolis
2026-04-05	Angela Long	—	Google Ads - Indianapolis
2026-04-09	Malinda Scott	—	Google Ads - Indianapolis
2026-04-09	Macuse Joseph	—	Google Ads - Indianapolis
2026-04-09	Abel Dominguez	—	Google Ads - Indianapolis
2026-04-10	Randell Jones	—	Google Ads - Indianapolis
2026-04-10	Saingene Desir	—	Google Ads - Indianapolis
2026-04-11	Nicole Moy	—	Google Ads - Indianapolis
2026-04-14	Morean Batayneh	—	Google Ads - Indianapolis
2026-04-19	Nelson Fuentes	—	Google Ads - Indianapolis
2026-04-21	Kevin Schwarz	—	Google Ads - Indianapolis
2026-05-08	Local BRMC	—	Google Ads - Indianapolis
2026-05-25	Tina Exline	—	Google Ads - Indianapolis
2026-06-08	Steven Culp	—	Google Ads - Indianapolis

Recent Call Leads

Date	Phone	Duration	Status
2026-05-20	(317) 590-6612	6:48	completed
2026-05-22	(765) 714-2202	1:17	completed
2026-06-15	(463) 202-3030	0:21	completed

Ad Spend Over Time

2026-03-31 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Indianapolis · daily budget from Google Ads

Daily

$13

Weekly

$92

Monthly

$395

Selected period · 2026-03-31 → 2026-06-28

Behind pace (underspending) · -24%

$899 actual$1,184 expected

Week to date

$6 actual$92 expected

Month to date

$34 actual$368 expected

Search Campaign Health

Search Impression Share

11.5%

% of available impressions captured

Lost IS — Budget

16.4%

Demand missed due to underspend

Lost IS — Rank

72.5%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Indianapolis)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

101

Answered

92%

93/101

Missed / Abandoned

1 calls

Voicemail

7% of calls

First-time Callers

76%

77 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Indianapolis

YTD: 2026-01-01 → today

YTD Spend

$985.70

YTD Leads

Calls + Forms

YTD CPL

$51.88

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Indianapolis	IN	37	92%
Grand Prairie	TX	4	75%
Phoenix	AZ	4	100%
Willoughby	OH	3	100%
Noblesville	IN	3	67%
Lafayette	IN	3	33%
Shelbyville	IN	3	100%
Schenectady	NY	3	100%
Fishers	IN	2	100%
Pittsburgh	PA	2	100%
Greenwood	IN	2	100%
Conklin	MI	2	100%
Brownsburg	IN	2	100%
Oradell	NJ	2	100%
Naples	FL	2	100%

Running Keywords

Top 50 keywords by spend in this window

28 keywords

Keyword	Campaign	Spend	Conversions
office cleaning near me	Indianapolis	$180.67	23.00
pressure washing service	Indianapolis	$137.36	11.00
residential window cleaning	Indianapolis	$93.89	1.00
window cleaning company	Indianapolis	$77.42	2.00
house washing service	Indianapolis	$61.10	2.00
professional pressure washing service	Indianapolis	$48.98	1.00
local pressure washing	Indianapolis	$42.76	0.00
window cleaning service	Indianapolis	$40.31	2.00
commercial pressure washing near me	Indianapolis	$34.03	2.00
window cleaning near me	Indianapolis	$26.13	0.00
local pressure washing company	Indianapolis	$25.21	0.00
professional house washing	Indianapolis	$23.09	0.00
window cleaners near me	Indianapolis	$15.21	0.00
building pressure washing service	Indianapolis	$9.73	2.00
driveway pressure washing	Indianapolis	$9.56	0.00
professional gutter cleaning	Indianapolis	$9.53	1.00
pressure washing near me	Indianapolis	$9.49	0.00
commercial power washing service	Indianapolis	$8.94	0.00
local window cleaning	Indianapolis	$8.92	0.00
commercial pressure washing service	Indianapolis	$8.25	0.00
house washing service near me	Indianapolis	$6.29	0.00
patio cleaning service	Indianapolis	$6.24	0.00
driveway washing service	Indianapolis	$6.16	0.00
window cleaning service near me	Indianapolis	$5.17	0.00
local window cleaning company	Indianapolis	$3.30	0.00
gutter cleaning near me	Indianapolis	$2.99	0.00
window cleaning company near me	Indianapolis	$0.93	0.00
exterior house cleaning	Indianapolis	$0.91	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Indianapolis

75 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Indianapolis	220	3,890	5.66%	$4.09	$899.16	100.0%	$49.95

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard