Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

→

Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Pittsburgh

vs. 2026 ago: same 2026-03-31 → 2026-06-28 window prior year

Ad Spend

$2,922.85new

Total Leads

50new

Cost Per Lead

$58.46new

Spend ÷ (forms + calls)

Click → Lead

4.2%

Leads ÷ Clicks

Avg CPC

$2.45

Year to Date — Pittsburgh

Spend YTD

$3,303.33

Jan 1 → 2026-06-28

Leads YTD

Calls + form submissions

CPL YTD

$63.53

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

13new

Phone Calls

37new

Calls Answered (Ads+LSA)

93%

100/108 from CallRail

Avg Call Duration

2m 14s

CallRail (all channels)

Clicks

1,192

2.91% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-04	Daniel Koko Tee Fahnbulleh	Window Cleaning	Google Ads - Pittsburgh
2026-04-07	Gayle Kallaugher	Window Cleaning	Google Ads - Pittsburgh
2026-04-09	Jeanie Franciscus	Window Cleaning	Google Ads - Pittsburgh
2026-04-13	Rhonda Lucas	Window Cleaning	Google Ads - Pittsburgh
2026-04-15	Daniel Dozier	Window Cleaning	Google Ads - Pittsburgh
2026-05-09	Mary Deniziuk	—	Google Ads - Pittsburgh
2026-05-26	Janet Clodfelter	—	Google Ads - Pittsburgh (Number Pool)
2026-05-30	Jodi Kildoo	—	Google Ads - Pittsburgh
2026-05-30	Marisa Ewing Ewing	—	Google Ads - Pittsburgh
2026-06-04	Carole Stieg	—	Google Ads - Pittsburgh
2026-06-10	Dmitriy Babichenko	—	Google Ads - Pittsburgh
2026-06-17	Sandra Riscoe	—	Google Ads - Pittsburgh
2026-06-20	Sheri Rice	—	Google Ads - Pittsburgh

Recent Call Leads

Date	Phone	Duration	Status
2026-04-20	(434) 249-0289	1:36	completed
2026-05-03	(412) 352-8144	1:23	completed
2026-05-04	(412) 480-9408	6:16	completed
2026-05-05	(412) 352-2538	3:29	completed
2026-05-07	(412) 953-8421	0:27	completed
2026-05-11	(412) 480-9408	2:48	completed
2026-05-12	(412) 760-7289	2:43	completed
2026-05-12	(412) 480-9408	3:24	completed
2026-05-12	(412) 831-8140	2:32	completed
2026-05-13	(412) 805-4941	2:13	completed
2026-05-14	(724) 799-1328	4:18	completed
2026-05-14	(724) 799-1328	6:33	completed
2026-05-15	(304) 914-9301	0:33	completed
2026-05-15	(412) 831-8140	1:11	completed
2026-05-18	(412) 498-0115	1:28	completed
2026-05-21	(724) 591-3044	2:11	completed
2026-05-22	(412) 403-0522	0:43	completed
2026-05-22	(412) 403-0522	0:00	completed
2026-05-26	(615) 943-1095	3:19	completed
2026-05-27	(412) 780-0880	4:37	completed
2026-05-27	(615) 943-1095	0:19	completed
2026-05-29	(412) 414-5443	3:07	completed
2026-05-30	(412) 480-9408	0:26	completed
2026-06-01	(412) 480-9408	3:18	completed
2026-06-03	(412) 443-7604	2:02	completed
2026-06-11	(615) 943-1095	0:00	completed
2026-06-11	(615) 943-1095	1:40	completed
2026-06-12	(615) 943-1095	1:23	completed
2026-06-12	(412) 613-5580	2:09	completed
2026-06-15	(412) 578-6396	1:42	completed
2026-06-18	(215) 824-7166	0:09	completed
2026-06-20	(412) 952-0989	1:15	completed
2026-06-22	(412) 996-6829	0:30	completed
2026-06-24	(412) 979-5817	4:37	completed
2026-06-25	(412) 229-8220	7:20	completed
2026-06-25	(412) 229-8220	2:28	completed
2026-06-26	(412) 443-9098	0:39	completed

Ad Spend Over Time

2026-03-31 → 2026-06-28

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Pittsburgh · daily budget from Google Ads

Daily

$16

Weekly

$115

Monthly

$494

Selected period · 2026-03-31 → 2026-06-28

Ahead of pace (overspending) · +97%

$2,923 actual$1,481 expected

Week to date

$85 actual$115 expected

Month to date

$551 actual$461 expected

Search Campaign Health

Search Impression Share

14.5%

% of available impressions captured

Lost IS — Budget

8.0%

Demand missed due to underspend

Lost IS — Rank

77.6%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Pittsburgh)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

391

Answered

88%

346/391

Missed / Abandoned

6 calls

Voicemail

10% of calls

First-time Callers

60%

234 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Pittsburgh

YTD: 2026-01-01 → today

YTD Spend

$3,303.33

YTD Leads

Calls + Forms

YTD CPL

$63.53

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Pittsburgh	PA	185	84%
Washington	PA	14	93%
Nashville	TN	13	69%
Bethel Park	PA	10	90%
Greensburg	PA	9	89%
Carnegie	PA	8	88%
Syracuse	NY	5	100%
Coraopolis	PA	4	100%
Washington	NC	4	100%
Atlanta	GA	4	100%
Erie	PA	3	100%
Richmond	VA	3	100%
Queens NYC	NY	3	100%
Willoughby	OH	3	100%
Harrisburg	PA	3	67%

Running Keywords

Top 50 keywords by spend in this window

38 keywords

Keyword	Campaign	Spend	Conversions
window cleaning near me	Pittsburgh	$1084.50	23.50
pressure washing near me	Pittsburgh	$267.93	9.50
residential window cleaning	Pittsburgh	$140.89	8.00
exterior house cleaning	Pittsburgh	$76.16	1.00
house washing service near me	Pittsburgh	$71.62	5.00
concrete pressure washing	Pittsburgh	$71.18	0.00
gutter cleaners near me	Pittsburgh	$47.83	1.00
deck cleaning service	Pittsburgh	$47.17	1.00
window cleaners near me	Pittsburgh	$46.33	2.00
office cleaning near me	Pittsburgh	$39.78	1.00
window cleaning for homes	Pittsburgh	$33.33	3.00
professional window cleaning service	Pittsburgh	$30.15	0.00
driveway cleaning service	Pittsburgh	$28.68	0.00
gutter cleaning service	Pittsburgh	$26.63	1.00
patio cleaning service	Pittsburgh	$26.10	2.00
roof cleaning service	Pittsburgh	$22.69	0.00
pressure washing service	Pittsburgh	$19.22	0.00
window cleaning service	Pittsburgh	$19.08	1.00
commercial pressure washing near me	Pittsburgh	$15.47	0.00
house washing service	Pittsburgh	$14.12	0.00
gutter cleaning service near me	Pittsburgh	$13.35	0.00
deck pressure washing	Pittsburgh	$13.14	0.00
roof algae removal	Pittsburgh	$9.90	0.00
shingle roof cleaning	Pittsburgh	$9.89	0.00
local pressure washing	Pittsburgh	$8.85	0.00
local window cleaning	Pittsburgh	$8.72	0.00
residential window cleaners	Pittsburgh	$6.24	0.00
house pressure washing	Pittsburgh	$5.77	0.00
soft wash roof cleaning	Pittsburgh	$4.57	0.00
roof cleaning service near me	Pittsburgh	$3.41	0.00
post construction window cleaning	Pittsburgh	$3.18	0.00
driveway pressure washing	Pittsburgh	$2.81	0.00
window cleaning company near me	Pittsburgh	$2.77	0.00
patio pressure washing	Pittsburgh	$2.76	0.00
commercial power washing service	Pittsburgh	$2.71	0.00
clean concrete driveway	Pittsburgh	$2.69	0.00
window cleaning service near me	Pittsburgh	$1.36	0.00
high rise window cleaning service	Pittsburgh	$1.02	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Pittsburgh

82 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Pittsburgh	1,192	40,899	2.91%	$2.45	$2922.85	100.0%	$58.46

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard