Central Window Cleaning · KPI Dashboard

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Akron

vs. 2026 ago: same 2026-04-01 → 2026-04-30 window prior year

Ad Spend

$815.14new

Total Leads

2new

Cost Per Lead

$407.57new

Spend ÷ (forms + calls)

Click → Lead

1.1%

Leads ÷ Clicks

Avg CPC

$4.68

Year to Date — Akron

Spend YTD

$1,240.92

Jan 1 → 2026-04-30

Leads YTD

Calls + form submissions

CPL YTD

$413.64

Spend ÷ leads · year to date

Lead Quality

Form Submissions

2new

Phone Calls

Calls Answered (Ads+LSA)

94%

30/32 from CallRail

Avg Call Duration

1m 24s

CallRail (all channels)

Clicks

174

6.05% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-03	Debbie Cahill	Window Cleaning	Google Ads - Akron
2026-04-24	Marilyn Clark	—	Google Ads - Akron

Recent Call Leads

No call leads in this period.

Ad Spend Over Time

2026-04-01 → 2026-04-30

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Akron · daily budget from Google Ads

Daily

$40

Weekly

$280

Monthly

$1,200

Selected period · 2026-04-01 → 2026-04-30

Behind pace (underspending) · -32%

$815 actual$1,200 expected

Week to date

$0 actual$160 expected

Month to date

$815 actual$1,200 expected

Search Campaign Health

Search Impression Share

15.0%

% of available impressions captured

Lost IS — Budget

19.1%

Demand missed due to underspend

Lost IS — Rank

65.9%

Demand missed due to ad rank

Quality Score Distribution

Keywords by QS 1–10

Quality Score data not available.

Spend by Match Type

Broad / Phrase / Exact

CallRail Health — Live (Winsor)

Sheets remain the source of truth for CPL · CallRail powers call quality + LSA

Total Calls

111

Answered

93%

103/111

Missed / Abandoned

2 calls

Voicemail

5% of calls

First-time Callers

51%

57 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Akron

YTD: 2026-01-01 → today

YTD Spend

$1,240.92

YTD Leads

Calls + Forms

YTD CPL

$413.64

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Akron	OH	42	95%
Cleveland	OH	12	100%
Willoughby	OH	6	100%
Warren	OH	4	50%
Appleton	WI	4	75%
Canton	OH	4	100%
Youngstown	OH	3	100%
Houston	TX	3	67%
Chicago (Calumet)	IL	3	100%
Medina	OH	2	50%
Wadsworth	OH	2	50%
Austin	TX	2	100%
Twinsburg	OH	2	100%
Chula Vista	CA	1	100%
Montrose (Summit Co.)	OH	1	100%

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Akron

21 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Akron	174	2,875	6.05%	$4.68	$815.14	100.0%	$407.57

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard