Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — All Locations

vs. 2026 ago: same 2026-04-01 → 2026-04-30 window prior year

Ad Spend

$9,155.12new

Total Leads

77new

Cost Per Lead

$118.90new

Spend ÷ (forms + calls)

Click → Lead

2.3%

Leads ÷ Clicks

Avg CPC

$2.72

Year to Date — All Locations

Spend YTD

$11,734.61

Jan 1 → 2026-05-02

Leads YTD

Calls + form submissions

CPL YTD

$143.10

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

59new

Phone Calls

18new

Calls Answered (Ads+LSA)

96%

183/191 from CallRail

Avg Call Duration

2m 16s

CallRail (all channels)

Clicks

3,360

4.64% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-01	Maria Rankin	Window Cleaning	Google Ads - Columbus
2026-04-02	Hans-dieter Glaubke	—	Google Ads - Cincinnati
2026-04-02	Karen Arnett	—	Google Ads - Indianapolis
2026-04-03	Debbie Cahill	Window Cleaning	Google Ads - Akron
2026-04-03	Casey T	—	Google Ads - Columbus
2026-04-04	Shakir Paschall	—	Google Ads - Indianapolis
2026-04-04	Daniel Koko Tee Fahnbulleh	Window Cleaning	Google Ads - Pittsburgh
2026-04-04	Jessica Rodriguez	—	Google Ads - Columbus
2026-04-05	Angela Long	—	Google Ads - Indianapolis
2026-04-06	Tanja Anderson	—	Google Ads - Dayton
2026-04-06	GARY MUSSETT	—	Google Ads - Columbus
2026-04-06	DOUG SAVAGE	Window Cleaning	Google Ads - Fort Wayne
2026-04-06	Elizabeth Gibson	—	Google Ads - Columbus
2026-04-06	Diemci Exavier	—	Google Ads - Columbus
2026-04-07	Gayle Kallaugher	Window Cleaning	Google Ads - Pittsburgh
2026-04-07	Tay Whitmore	—	Google Ads - Cleveland East
2026-04-08	Dyann Harris	—	Google Ads - Cincinnati
2026-04-08	Deborah Denton	—	Google Ads - Fort Wayne
2026-04-09	Bob Rioch	—	Google Ads - Columbus
2026-04-09	Jeanie Franciscus	—	Google Ads - Pittsburgh
2026-04-09	Ross DeVore	—	Google Ads - Columbus
2026-04-09	Kenneth Furry-Mongold	—	Google Ads - Columbus
2026-04-09	Malinda Scott	—	Google Ads - Indianapolis
2026-04-09	Macuse Joseph	—	Google Ads - Indianapolis
2026-04-09	Abel Dominguez	—	Google Ads - Indianapolis
2026-04-10	Laura Gillespie	—	Google Ads - Cleveland East
2026-04-10	Randell Jones	—	Google Ads - Indianapolis
2026-04-10	Damien Lake	Power Washing	Google Ads - Cleveland Central
2026-04-10	Saingene Desir	—	Google Ads - Indianapolis
2026-04-11	Nicole Moy	—	Google Ads - Indianapolis
2026-04-11	Thomas Doyle	—	Google Ads - Toledo
2026-04-12	Brad Moore	—	Google Ads - Cincinnati
2026-04-12	Demetrius Williams Jr	—	Google Ads - Dayton
2026-04-12	Felander Alphazin	—	Google Ads - Columbus
2026-04-12	Chris Hoffman	—	Google Ads - Dayton
2026-04-13	Linda Matlock	—	Google Ads - Columbus
2026-04-13	Rhonda Lucas	—	Google Ads - Pittsburgh
2026-04-13	Kendale Young	—	Google Ads - Cleveland Central
2026-04-14	Morean Batayneh	—	Google Ads - Indianapolis
2026-04-14	Stacie Stanton	—	Google Ads - Cleveland South
2026-04-15	Daniel Dozier	—	Google Ads - Pittsburgh
2026-04-15	Aaron Ogletree	—	Google Ads - Cleveland Central
2026-04-15	Mariline Thomas	—	Google Ads - Columbus
2026-04-15	Glexis Del Valle Gómez Rivas	—	Google Ads - Columbus
2026-04-16	Jim Rhegness	—	Google Ads - Toledo
2026-04-16	Chris Williams	—	Google Ads - Cincinnati
2026-04-16	Brandon Nettles	—	Google Ads - Toledo
2026-04-16	Nari Younis	—	ResponsiBid
2026-04-10	Kathy Waldburger	—	ResponsiBid
2026-04-17	Theresa Linnemeier	—	Google Ads - Fort Wayne

Recent Call Leads

Date	Phone	Duration	Status
2026-04-15	(260) 413-9658	1:03	completed
2026-04-15	(216) 630-0048	6:13	completed
2026-04-15	(513) 604-1999	12:38	completed
2026-04-15	(330) 322-5784	1:01	completed
2026-04-16	(385) 381-9495	0:35	completed
2026-04-16	(330) 232-3131	8:25	completed
2026-04-16	(229) 348-6715	0:15	completed
2026-04-17	(440) 610-9316	2:03	completed
2026-04-17	(937) 429-5203	2:38	completed
2026-04-19	(419) 260-0715	0:13	completed
2026-04-20	(419) 283-6266	0:50	completed
2026-04-20	(419) 283-6266	0:23	completed
2026-04-20	(419) 345-8085	2:59	completed
2026-04-20	(440) 899-7676	1:25	completed
2026-04-20	(330) 347-4716	2:15	completed
2026-04-20	(434) 249-0289	1:36	completed
2026-04-21	(734) 585-8502	4:09	completed
2026-04-28	(419) 607-3323	0:15	completed

Ad Spend Over Time

2026-04-01 → 2026-04-30

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

CPL by Market — Network Leaderboard

Network avg: $119.75

Spend vs. Budget Pacing

All Locations · daily budget from Google Ads

Daily

$422

Weekly

$2,957

Monthly

$12,671

Selected period · 2026-04-01 → 2026-04-30

Behind pace (underspending) · -28%

$9,155 actual$12,671 expected

Week to date

$52 actual$2,534 expected

Month to date

$0 actual$845 expected

Search Campaign Health

Search Impression Share

13.7%

% of available impressions captured

Lost IS — Budget

14.0%

Demand missed due to underspend

Lost IS — Rank

72.5%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (All Locations)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

815

Answered

92%

749/815

Missed / Abandoned

16 calls

Voicemail

6% of calls

First-time Callers

66%

537 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Calls by Market

All markets · live CallRail

Market	Calls	Answered	LSA
Cleveland (All)	276	93%	18
Pittsburgh	128	88%	14
Columbus	84	94%	11
Cincinnati	55	89%	10
Toledo (Suburban)	62	89%	4
Indianapolis	26	92%	1
Akron	115	92%	9
Dayton	26	100%	8

Year-to-Date & Trend — All Locations

YTD: 2026-01-01 → today · YTD leads available per-market

YTD Spend

$11,734.61

YTD Leads

Per-market only

YTD CPL

$143.10

YTD Spend ÷ YTD Leads

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	92	93%
Pittsburgh	PA	77	84%
Willoughby	OH	52	98%
Akron	OH	49	92%
Columbus	OH	42	86%
Cincinnati	OH	32	88%
Toledo	OH	24	92%
Dayton	OH	22	100%
Indianapolis	IN	16	88%
Elyria	OH	11	82%
Berea	OH	10	90%
Canton	OH	10	100%
Painesville	OH	9	89%
Trinity	OH	9	89%
Lancaster	OH	8	100%

Running Keywords

Top 50 keywords by spend in this window

50 keywords

Keyword	Campaign	Spend	Conversions
window cleaning near me	Pittsburgh	$309.05	4.00
office cleaning near me	Indianapolis	$180.67	23.00
window cleaning near me	Columbus	$179.48	8.00
commercial window cleaners near me	Columbus	$168.69	11.00
office cleaning near me	Columbus	$154.52	9.00
window cleaning near me	Akron	$142.86	5.00
residential window cleaning	Columbus	$142.22	6.00
pressure washing service	Toledo	$134.10	2.00
residential window cleaning	Pittsburgh	$129.32	7.00
pressure washing service	Indianapolis	$119.90	10.00
window cleaning company	Cincinnati	$116.99	3.00
window cleaning company	Columbus	$114.80	9.00
window cleaning service	Dayton	$113.65	0.00
residential window cleaning	Cincinnati	$113.19	0.00
professional window cleaning service	Cleveland West	$105.23	0.00
gutter cleaning service	Fort Wayne	$98.81	0.00
pressure washing near me	Pittsburgh	$98.70	0.00
exterior house cleaning	Columbus	$93.85	6.00
pressure washing service	Cleveland East	$91.13	3.00
pressure washing near me	Columbus	$90.63	0.00
gutter cleaning service	Akron	$89.79	0.00
pressure washing service	Dayton	$83.61	3.00
residential window cleaning	Cleveland South	$78.81	2.00
driveway pressure washing	Columbus	$78.27	0.00
window cleaning near me	Cleveland South	$71.26	0.00
exterior house cleaning	Pittsburgh	$70.24	1.00
pressure washing service	Cleveland West	$67.34	0.00
residential window cleaning	Indianapolis	$65.97	1.00
exterior house cleaning service	Columbus	$65.25	5.00
window cleaning near me	Cleveland West	$65.00	0.00
concrete pressure washing	Pittsburgh	$64.86	0.00
pressure washing service	Cincinnati	$63.06	7.00
house washing service	Columbus	$61.96	2.00
house washing service	Indianapolis	$61.10	2.00
exterior house cleaning	Cincinnati	$58.68	0.00
gutter cleaning service	Toledo	$57.22	0.00
window cleaning company	Toledo	$57.22	0.00
window cleaning near me	Cleveland East	$56.81	0.00
residential window cleaning	Cleveland East	$56.06	2.00
residential window cleaning	Akron	$56.05	0.00
commercial pressure washing near me	Columbus	$54.40	4.00
window cleaning service	Cleveland West	$51.53	2.00
office cleaning near me	Cleveland Central	$49.94	0.00
professional pressure washing service	Indianapolis	$48.98	1.00
window cleaning company	Cleveland Central	$48.58	0.00
pressure washing near me	Akron	$48.25	0.00
gutter cleaners near me	Pittsburgh	$47.83	1.00
pressure washing service	Cleveland South	$47.76	1.00
window cleaning for homes	Cleveland Central	$47.35	1.00
professional house washing service	Toledo	$47.01	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — All Locations

394 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Pittsburgh	923	34,880	2.65%	$1.97	$1816.34	19.8%	$118.90
Columbus	668	7,814	8.55%	$2.36	$1577.47	17.2%	$118.90
Akron	174	2,878	6.05%	$4.68	$815.14	8.9%	$118.90
Indianapolis	167	1,404	11.89%	$4.67	$779.15	8.5%	$118.90
Toledo	123	1,789	6.88%	$5.26	$646.85	7.1%	$118.90
Cincinnati	120	1,985	6.05%	$5.18	$621.68	6.8%	$118.90
Cleveland West	122	1,454	8.39%	$4.79	$583.81	6.4%	$118.90
Cleveland East	111	1,514	7.33%	$4.51	$500.16	5.5%	$118.90
Fort Wayne	58	716	8.10%	$5.74	$332.69	3.6%	$118.90
Dayton	57	789	7.22%	$5.63	$321.01	3.5%	$118.90
Cleveland Central	71	515	13.79%	$4.48	$317.80	3.5%	$118.90
Cleveland South	38	592	6.42%	$7.45	$283.15	3.1%	$118.90
Akron \| Display	118	1,994	5.92%	$0.76	$90.06	1.0%	$118.90
Pittsburgh \| Display	109	2,162	5.04%	$0.78	$85.56	0.9%	$118.90
Cleveland Central \| Display	112	1,443	7.76%	$0.71	$79.75	0.9%	$118.90
Cleveland East \| Display	57	831	6.86%	$0.91	$51.88	0.6%	$118.90
Cincinnati \| Display	55	1,466	3.75%	$0.92	$50.70	0.6%	$118.90
Cleveland West \| Display	63	1,132	5.57%	$0.78	$48.97	0.5%	$118.90
Toledo \| Display	48	1,190	4.03%	$0.97	$46.71	0.5%	$118.90
Columbus \| Display	63	2,003	3.15%	$0.73	$46.23	0.5%	$118.90
Cleveland South \| Display	34	1,562	2.18%	$0.61	$20.65	0.2%	$118.90
Indianapolis \| Display	27	464	5.82%	$0.73	$19.68	0.2%	$118.90
Dayton \| Display	17	493	3.45%	$0.61	$10.41	0.1%	$118.90
Fort Wayne \| Display	25	1,377	1.82%	$0.37	$9.28	0.1%	$118.90

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard