Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cincinnati

vs. 2026 ago: same 2026-04-01 → 2026-04-30 window prior year

Ad Spend

$621.68new

Total Leads

9new

Cost Per Lead

$69.08new

Spend ÷ (forms + calls)

Click → Lead

7.5%

Leads ÷ Clicks

Avg CPC

$5.18

Year to Date — Cincinnati

Spend YTD

$794.39

Jan 1 → 2026-04-30

Leads YTD

Calls + form submissions

CPL YTD

$66.20

Spend ÷ leads · year to date

Lead Quality

Form Submissions

7new

Phone Calls

2new

Calls Answered (Ads+LSA)

94%

15/16 from CallRail

Avg Call Duration

2m 16s

CallRail (all channels)

Clicks

120

6.05% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-02	Hans-dieter Glaubke	—	Google Ads - Cincinnati
2026-04-08	Dyann Harris	—	Google Ads - Cincinnati
2026-04-12	Brad Moore	—	Google Ads - Cincinnati
2026-04-16	Chris Williams	—	Google Ads - Cincinnati
2026-04-19	Ulrik Silvis	—	Google Ads - Cincinnati
2026-04-21	Loren Milligan	—	Google Ads - Cincinnati
2026-04-21	Darlene Bunton	—	Google Ads - Cincinnati

Recent Call Leads

Date	Phone	Duration	Status
2026-04-15	(513) 604-1999	12:38	completed
2026-04-15	(330) 322-5784	1:01	completed

Ad Spend Over Time

2026-04-01 → 2026-04-30

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cincinnati · daily budget from Google Ads

Daily

$25

Weekly

$175

Monthly

$750

Selected period · 2026-04-01 → 2026-04-30

Behind pace (underspending) · -17%

$622 actual$750 expected

Week to date

$0 actual$100 expected

Month to date

$622 actual$750 expected

Search Campaign Health

Search Impression Share

14.8%

% of available impressions captured

Lost IS — Budget

31.2%

Demand missed due to underspend

Lost IS — Rank

54.2%

Demand missed due to ad rank

Quality Score Distribution

Keywords by QS 1–10

Quality Score data not available.

Spend by Match Type

Broad / Phrase / Exact

CallRail Health — Live (Winsor)

Sheets remain the source of truth for CPL · CallRail powers call quality + LSA

Total Calls

Answered

89%

48/54

Missed / Abandoned

0 calls

Voicemail

11% of calls

First-time Callers

72%

39 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cincinnati

YTD: 2026-01-01 → today

YTD Spend

$794.39

YTD Leads

Calls + Forms

YTD CPL

$66.20

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cincinnati	OH	22	82%
Dayton	OH	5	100%
Middletown	OH	4	100%
Willoughby	OH	3	100%
Clermont	OH	2	100%
Hamilton	OH	2	100%
Paxton	IL	1	100%
Marshallville	GA	1	100%
Chicago (Wabash)	IL	1	100%
Little Miami	OH	1	100%
Piqua	OH	1	100%
Columbus	OH	1	100%
Phoenix	AZ	1	100%
Covington	KY	1	100%
Twin Cities	MN	1	0%

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cincinnati

21 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cincinnati	120	1,985	6.05%	$5.18	$621.68	100.0%	$69.08

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard