Central Window Cleaning · KPI Dashboard

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cleveland (All)

vs. 2026 ago: same 2026-04-01 → 2026-04-30 window prior year

Ad Spend

$1,684.92new

Total Leads

12new

Cost Per Lead

$140.41new

Spend ÷ (forms + calls)

Click → Lead

3.5%

Leads ÷ Clicks

Avg CPC

$4.93

Year to Date — Cleveland (All)

Spend YTD

$2,487.37

Jan 1 → 2026-04-30

Leads YTD

Calls + form submissions

CPL YTD

$165.82

Spend ÷ leads · year to date

Lead Quality

Form Submissions

8new

Phone Calls

4new

Calls Answered (Ads+LSA)

98%

39/40 from CallRail

Avg Call Duration

2m 47s

CallRail (all channels)

Clicks

342

8.40% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-10	Damien Lake	Power Washing	Google Ads - Cleveland Central
2026-04-13	Kendale Young	—	Google Ads - Cleveland Central
2026-04-15	Aaron Ogletree	—	Google Ads - Cleveland Central
2026-04-19	Darryl Willis	—	Google Ads - Cleveland Central
2026-04-07	Tay Whitmore	—	Google Ads - Cleveland East
2026-04-10	Laura Gillespie	—	Google Ads - Cleveland East
2026-04-19	Richard Hronek	—	Google Ads - Cleveland West
2026-04-14	Stacie Stanton	—	Google Ads - Cleveland South

Recent Call Leads

Date	Phone	Duration	Status
2026-04-15	(216) 630-0048	6:13	completed
2026-04-20	(330) 347-4716	2:15	completed
2026-04-17	(440) 610-9316	2:03	completed
2026-04-20	(440) 899-7676	1:25	completed

Ad Spend Over Time

2026-04-01 → 2026-04-30

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland (All) · daily budget from Google Ads

Daily

$115

Weekly

$805

Monthly

$3,450

Selected period · 2026-04-01 → 2026-04-30

Behind pace (underspending) · -51%

$1,685 actual$3,450 expected

Week to date

$0 actual$460 expected

Month to date

$1,685 actual$3,450 expected

Search Campaign Health

Search Impression Share

16.2%

% of available impressions captured

Lost IS — Budget

22.2%

Demand missed due to underspend

Lost IS — Rank

61.8%

Demand missed due to ad rank

Quality Score Distribution

Keywords by QS 1–10

Quality Score data not available.

Spend by Match Type

Broad / Phrase / Exact

CallRail Health — Live (Winsor)

Sheets remain the source of truth for CPL · CallRail powers call quality + LSA

Total Calls

264

Answered

93%

246/264

Missed / Abandoned

6 calls

Voicemail

5% of calls

First-time Callers

72%

190 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland (All)

YTD: 2026-01-01 → today

YTD Spend

$2,487.37

YTD Leads

Calls + Forms

YTD CPL

$165.82

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	73	95%
Willoughby	OH	21	95%
Berea	OH	10	90%
Elyria	OH	10	90%
Trinity	OH	9	89%
Painesville	OH	8	88%
Akron	OH	5	80%
Lorain	OH	5	80%
Pittsburgh	PA	5	80%
Lancaster	OH	5	100%
Canton	OH	4	100%
Dallas	TX	4	100%
Independence	OH	4	100%
Hillcrest	OH	4	75%
Memphis	TN	3	100%

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland (All)

85 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cleveland West	122	1,454	8.39%	$4.79	$583.81	34.6%	$140.41
Cleveland East	111	1,514	7.33%	$4.51	$500.16	29.7%	$140.41
Cleveland Central	71	513	13.84%	$4.48	$317.80	18.9%	$140.41
Cleveland South	38	592	6.42%	$7.45	$283.15	16.8%	$140.41

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard