Central Window Cleaning · KPI Dashboard

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cleveland Central

vs. 2026 ago: same 2026-04-01 → 2026-04-30 window prior year

Ad Spend

$317.80new

Total Leads

5new

Cost Per Lead

$63.56new

Spend ÷ (forms + calls)

Click → Lead

7.0%

Leads ÷ Clicks

Avg CPC

$4.48

Year to Date — Cleveland Central

Spend YTD

$484.32

Jan 1 → 2026-04-30

Leads YTD

Calls + form submissions

CPL YTD

$96.86

Spend ÷ leads · year to date

Lead Quality

Form Submissions

4new

Phone Calls

1new

Calls Answered (Ads+LSA)

100%

12/12 from CallRail

Avg Call Duration

2m 60s

CallRail (all channels)

Clicks

13.84% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-10	Damien Lake	Power Washing	Google Ads - Cleveland Central
2026-04-13	Kendale Young	—	Google Ads - Cleveland Central
2026-04-15	Aaron Ogletree	—	Google Ads - Cleveland Central
2026-04-19	Darryl Willis	—	Google Ads - Cleveland Central

Recent Call Leads

Date	Phone	Duration	Status
2026-04-15	(216) 630-0048	6:13	completed

Ad Spend Over Time

2026-04-01 → 2026-04-30

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland Central · daily budget from Google Ads

Daily

$25

Weekly

$175

Monthly

$750

Selected period · 2026-04-01 → 2026-04-30

Behind pace (underspending) · -58%

$318 actual$750 expected

Week to date

$0 actual$100 expected

Month to date

$318 actual$750 expected

Search Campaign Health

Search Impression Share

17.5%

% of available impressions captured

Lost IS — Budget

32.1%

Demand missed due to underspend

Lost IS — Rank

50.7%

Demand missed due to ad rank

Quality Score Distribution

Keywords by QS 1–10

Quality Score data not available.

Spend by Match Type

Broad / Phrase / Exact

CallRail Health — Live (Winsor)

Sheets remain the source of truth for CPL · CallRail powers call quality + LSA

Total Calls

180

Answered

92%

166/180

Missed / Abandoned

3 calls

Voicemail

6% of calls

First-time Callers

67%

120 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland Central

YTD: 2026-01-01 → today

YTD Spend

$484.32

YTD Leads

Calls + Forms

YTD CPL

$96.86

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	54	94%
Berea	OH	9	89%
Willoughby	OH	7	86%
Akron	OH	5	80%
Pittsburgh	PA	5	80%
Lancaster	OH	5	100%
Canton	OH	4	100%
Dallas	TX	4	100%
Elyria	OH	4	75%
Trinity	OH	4	100%
Memphis	TN	3	100%
Richardson	TX	3	67%
Bainbridge (Geauga Co.)	OH	3	67%
Hillcrest	OH	3	67%
Painesville	OH	3	100%

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland Central

22 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cleveland Central	71	513	13.84%	$4.48	$317.80	100.0%	$63.56

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard