Central Window Cleaning · KPI Dashboard

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cleveland East

vs. 2026 ago: same 2026-04-01 → 2026-04-30 window prior year

Ad Spend

$500.16new

Total Leads

4new

Cost Per Lead

$125.04new

Spend ÷ (forms + calls)

Click → Lead

3.6%

Leads ÷ Clicks

Avg CPC

$4.51

Year to Date — Cleveland East

Spend YTD

$752.15

Jan 1 → 2026-04-30

Leads YTD

Calls + form submissions

CPL YTD

$150.43

Spend ÷ leads · year to date

Lead Quality

Form Submissions

3new

Phone Calls

1new

Calls Answered (Ads+LSA)

93%

14/15 from CallRail

Avg Call Duration

2m 60s

CallRail (all channels)

Clicks

111

7.33% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-07	Tay Whitmore	—	Google Ads - Cleveland East
2026-04-10	Laura Gillespie	—	Google Ads - Cleveland East
2026-04-19	Richard Hronek	—	Google Ads - Cleveland West

Recent Call Leads

Date	Phone	Duration	Status
2026-04-20	(330) 347-4716	2:15	completed

Ad Spend Over Time

2026-04-01 → 2026-04-30

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland East · daily budget from Google Ads

Daily

$35

Weekly

$245

Monthly

$1,050

Selected period · 2026-04-01 → 2026-04-30

Behind pace (underspending) · -52%

$500 actual$1,050 expected

Week to date

$0 actual$140 expected

Month to date

$500 actual$1,050 expected

Search Campaign Health

Search Impression Share

15.7%

% of available impressions captured

Lost IS — Budget

18.6%

Demand missed due to underspend

Lost IS — Rank

65.7%

Demand missed due to ad rank

Quality Score Distribution

Keywords by QS 1–10

Quality Score data not available.

Spend by Match Type

Broad / Phrase / Exact

CallRail Health — Live (Winsor)

Sheets remain the source of truth for CPL · CallRail powers call quality + LSA

Total Calls

Answered

94%

29/31

Missed / Abandoned

1 calls

Voicemail

3% of calls

First-time Callers

81%

25 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland East

YTD: 2026-01-01 → today

YTD Spend

$752.15

YTD Leads

Calls + Forms

YTD CPL

$150.43

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	10	90%
Willoughby	OH	7	100%
Painesville	OH	2	50%
Chicago (Schiller Park)	IL	2	100%
Newton	MA	2	100%
Wadsworth	OH	1	100%
Trinity	OH	1	100%
Cambridge	OH	1	100%
Melrose	KS	1	100%
Wooster	OH	1	100%
Wickliffe	OH	1	100%
Independence	OH	1	100%
St. Petersburg	FL	1	100%

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland East

21 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cleveland East	111	1,514	7.33%	$4.51	$500.16	100.0%	$125.04

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard