Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
Cleveland South · 2026-04-01 → 2026-04-30 · Generated by BRMC
PPC Performance Summary — Cleveland South
vs. 2026 ago: same 2026-04-01 → 2026-04-30 window prior yearAd Spend
Total Leads
Cost Per Lead
Spend ÷ (forms + calls)
Click → Lead
Leads ÷ Clicks
Avg CPC
Year to Date — Cleveland South
Spend YTD
Jan 1 → 2026-04-30
Leads YTD
Calls + form submissions
CPL YTD
Spend ÷ leads · year to date
Lead Quality
Form Submissions
Phone Calls
Calls Answered (Ads+LSA)
3/3 from CallRail
Avg Call Duration
CallRail (all channels)
Clicks
6.42% CTR
Recent Form Leads
| Date | Name | Service | Source |
|---|---|---|---|
| 2026-04-14 | Stacie Stanton | — | Google Ads - Cleveland South |
Recent Call Leads
Ad Spend Over Time
2026-04-01 → 2026-04-30Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearSpend vs. Budget Pacing
Cleveland South · daily budget from Google AdsDaily
$20
Weekly
$140
Monthly
$600
Selected period · 2026-04-01 → 2026-04-30
Behind pace (underspending) · -53%Week to date
Month to date
Search Campaign Health
Search Impression Share
% of available impressions captured
Lost IS — Budget
Demand missed due to underspend
Lost IS — Rank
Demand missed due to ad rank
Quality Score Distribution
Keywords by QS 1–10Spend by Match Type
Broad / Phrase / ExactCallRail Health — Live (Winsor)
Sheets remain the source of truth for CPL · CallRail powers call quality + LSATotal Calls
Answered
14/15
Missed / Abandoned
1 calls
Voicemail
0% of calls
First-time Callers
15 unique
LSA Calls
Google Guaranteed
Calls by Channel
From CallRail source_nameYear-to-Date & Trend — Cleveland South
YTD: 2026-01-01 → todayYTD Spend
YTD Leads
Calls + Forms
YTD CPL
YTD Spend ÷ YTD Leads
6-Month CPL Trend
Bars = leads · Line = CPLCall Volume Heatmap
Day-of-week × hour · CallRail (current view)Top Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| Lorain | OH | 3 | 67% |
| Cleveland | OH | 2 | 100% |
| Willoughby | OH | 2 | 100% |
| Miami | FL | 1 | 100% |
| Montrose (Cuyahoga Co.) | OH | 1 | 100% |
| Ahoskie | NC | 1 | 100% |
| Newbury | OH | 1 | 100% |
| Little Miami | OH | 1 | 100% |
| New Lyme | OH | 1 | 100% |
| Rock Creek | OH | 1 | 100% |
| Gates Mills | OH | 1 | 100% |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsCampaign Summary — Cleveland South
21 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Cleveland South | 38 | 592 | 6.42% | $7.45 | $283.15 | 100.0% | $283.15 |