Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
Cleveland West · 2026-04-01 → 2026-04-30 · Generated by BRMC
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- Form leads sheet: Sheets read failed [429] Cle West !A2:Q: { "error": { "code": 429, "message": "Quota exceeded for quota metric 'Read requests' and limit 'Read requests per minute per user' of service 'sheets.googleapis.com' for consumer 'project_number:990896517898'.", "status": "RESOURCE_EXHAUSTED", "details": [ { "@type": "type.googleapis.com/google.rpc.ErrorInfo", "reason": "RATE_LIMIT_EXCEEDED", "domain": "googleapis.com", "metadata": { "quota_metric": "sheets.googleapis.com/read_requests", "quota_unit": "1/min/{project}/{user}", "service": "sheets.googleapis.com", "quota_location": "global", "consumer": "projects/990896517898", "quota_limit_value": "60", "quota_limit": "ReadRequestsPerMinutePerUser" } }, { "@type": "type.googleapis.com/google.rpc.Help", "links": [ { "description": "Request a higher quota limit.", "url": "https://cloud.google.com/docs/quotas/help/request_increase" } ] } ] } }
PPC Performance Summary — Cleveland West
vs. 2026 ago: same 2026-04-01 → 2026-04-30 window prior yearAd Spend
Total Leads
Cost Per Lead
Spend ÷ (forms + calls)
Click → Lead
Leads ÷ Clicks
Avg CPC
Year to Date — Cleveland West
Spend YTD
Jan 1 → 2026-04-30
Leads YTD
Calls + form submissions
CPL YTD
Spend ÷ leads · year to date
Lead Quality
Form Submissions
Phone Calls
Calls Answered (Ads+LSA)
10/10 from CallRail
Avg Call Duration
CallRail (all channels)
Clicks
8.39% CTR
Recent Form Leads
Recent Call Leads
| Date | Phone | Duration | Status |
|---|---|---|---|
| 2026-04-17 | (440) 610-9316 | 2:03 | completed |
| 2026-04-20 | (440) 899-7676 | 1:25 | completed |
Ad Spend Over Time
2026-04-01 → 2026-04-30Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearSpend vs. Budget Pacing
Cleveland West · daily budget from Google AdsDaily
$35
Weekly
$245
Monthly
$1,050
Selected period · 2026-04-01 → 2026-04-30
Behind pace (underspending) · -44%Week to date
Month to date
Search Campaign Health
Search Impression Share
% of available impressions captured
Lost IS — Budget
Demand missed due to underspend
Lost IS — Rank
Demand missed due to ad rank
Quality Score Distribution
Keywords by QS 1–10Spend by Match Type
Broad / Phrase / ExactCallRail Health — Live (Winsor)
Sheets remain the source of truth for CPL · CallRail powers call quality + LSATotal Calls
Answered
37/38
Missed / Abandoned
1 calls
Voicemail
0% of calls
First-time Callers
30 unique
LSA Calls
Google Guaranteed
Calls by Channel
From CallRail source_nameYear-to-Date & Trend — Cleveland West
YTD: 2026-01-01 → todayYTD Spend
YTD Leads
Calls + Forms
YTD CPL
YTD Spend ÷ YTD Leads
6-Month CPL Trend
Bars = leads · Line = CPLCall Volume Heatmap
Day-of-week × hour · CallRail (current view)Top Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| Cleveland | OH | 7 | 100% |
| Elyria | OH | 6 | 100% |
| Willoughby | OH | 5 | 100% |
| Trinity | OH | 4 | 75% |
| Painesville | OH | 3 | 100% |
| Decatur (Main) | IL | 2 | 100% |
| New York | NY | 1 | 100% |
| Lorain | OH | 1 | 100% |
| Chagrin Falls | OH | 1 | 100% |
| Berea | OH | 1 | 100% |
| Northbrook | IL | 1 | 100% |
| Bedford | OH | 1 | 100% |
| Independence | OH | 1 | 100% |
| Los Angeles | CA | 1 | 100% |
| St. Petersburg | FL | 1 | 100% |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsCampaign Summary — Cleveland West
21 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Cleveland West | 122 | 1,454 | 8.39% | $4.79 | $583.81 | 100.0% | $291.90 |