Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
Columbus · 2026-04-01 → 2026-04-30 · Generated by BRMC
Some data sources failed:
- Call leads sheet: Sheets read failed [429] Columbus!A2:G: { "error": { "code": 429, "message": "Quota exceeded for quota metric 'Read requests' and limit 'Read requests per minute per user' of service 'sheets.googleapis.com' for consumer 'project_number:990896517898'.", "status": "RESOURCE_EXHAUSTED", "details": [ { "@type": "type.googleapis.com/google.rpc.ErrorInfo", "reason": "RATE_LIMIT_EXCEEDED", "domain": "googleapis.com", "metadata": { "quota_location": "global", "quota_limit_value": "60", "quota_unit": "1/min/{project}/{user}", "quota_metric": "sheets.googleapis.com/read_requests", "quota_limit": "ReadRequestsPerMinutePerUser", "service": "sheets.googleapis.com", "consumer": "projects/990896517898" } }, { "@type": "type.googleapis.com/google.rpc.Help", "links": [ { "description": "Request a higher quota limit.", "url": "https://cloud.google.com/docs/quotas/help/request_increase" } ] } ] } }
- Form leads sheet: Sheets read failed [429] Columbus!A2:Q: { "error": { "code": 429, "message": "Quota exceeded for quota metric 'Read requests' and limit 'Read requests per minute per user' of service 'sheets.googleapis.com' for consumer 'project_number:990896517898'.", "status": "RESOURCE_EXHAUSTED", "details": [ { "@type": "type.googleapis.com/google.rpc.ErrorInfo", "reason": "RATE_LIMIT_EXCEEDED", "domain": "googleapis.com", "metadata": { "quota_unit": "1/min/{project}/{user}", "quota_limit": "ReadRequestsPerMinutePerUser", "consumer": "projects/990896517898", "quota_location": "global", "quota_metric": "sheets.googleapis.com/read_requests", "service": "sheets.googleapis.com", "quota_limit_value": "60" } }, { "@type": "type.googleapis.com/google.rpc.Help", "links": [ { "description": "Request a higher quota limit.", "url": "https://cloud.google.com/docs/quotas/help/request_increase" } ] } ] } }
PPC Performance Summary — Columbus
vs. 2026 ago: same 2026-04-01 → 2026-04-30 window prior yearAd Spend
Total Leads
Cost Per Lead
Spend ÷ (forms + calls)
Click → Lead
Leads ÷ Clicks
Avg CPC
Year to Date — Columbus
Spend YTD
Jan 1 → 2026-04-30
Leads YTD
Calls + form submissions
CPL YTD
Spend ÷ leads · year to date
Lead Quality
Form Submissions
Phone Calls
Calls Answered (Ads+LSA)
26/26 from CallRail
Avg Call Duration
CallRail (all channels)
Clicks
8.55% CTR
Recent Form Leads
Recent Call Leads
Ad Spend Over Time
2026-04-01 → 2026-04-30Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearSpend vs. Budget Pacing
Columbus · daily budget from Google AdsDaily
$25
Weekly
$175
Monthly
$750
Selected period · 2026-04-01 → 2026-04-30
Ahead of pace (overspending) · +110%Week to date
Month to date
Search Campaign Health
Search Impression Share
% of available impressions captured
Lost IS — Budget
Demand missed due to underspend
Lost IS — Rank
Demand missed due to ad rank
Quality Score Distribution
Keywords by QS 1–10Spend by Match Type
Broad / Phrase / ExactCallRail Health — Live (Winsor)
Sheets remain the source of truth for CPL · CallRail powers call quality + LSATotal Calls
Answered
76/81
Missed / Abandoned
1 calls
Voicemail
5% of calls
First-time Callers
54 unique
LSA Calls
Google Guaranteed
Calls by Channel
From CallRail source_nameYear-to-Date & Trend — Columbus
YTD: 2026-01-01 → todayYTD Spend
YTD Leads
Calls + Forms
YTD CPL
YTD Spend ÷ YTD Leads
6-Month CPL Trend
Bars = leads · Line = CPLCall Volume Heatmap
Day-of-week × hour · CallRail (current view)Top Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| Columbus | OH | 33 | 85% |
| Cincinnati | OH | 6 | 100% |
| Willoughby | OH | 5 | 100% |
| Dublin | OH | 3 | 100% |
| Barker | TX | 3 | 100% |
| Dayton | OH | 2 | 100% |
| Lancaster | OH | 2 | 100% |
| Coshocton | OH | 2 | 100% |
| Fond Du Lac | WI | 1 | 100% |
| Canal Winchester | OH | 1 | 100% |
| Plain City | OH | 1 | 100% |
| Covington | GA | 1 | 100% |
| Kent | OH | 1 | 100% |
| Tinley Park | IL | 1 | 100% |
| Tampa | FL | 1 | 100% |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsCampaign Summary — Columbus
22 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Columbus | 668 | 7,811 | 8.55% | $2.36 | $1577.47 | 100.0% | — |

